The writing process of
The Sting has lasted over three years. Cilmi had begun work on it by October 2010, mere months after the release of her second album,
Ten. Teasing some information about lyrics, several ideas and feelings, she spoke on her work, saying, "It's totally exciting because I am spending a bit more time with this record. I want to see what works. I really love
Dolly Parton,
roots music,
Tricky and
Enya, so anything could happen." On 18 January 2012, Cilmi debuted a Sam Wrench-directed video for an "acoustic-ish" version of "Vicious Love", the first song she wrote for the album. Cilmi explained, "If you've ever experienced any type of 'Vicious Love' you will know that sometimes despite all the arrows pointing to a dead end there is just no way out, there is no way back. But then again don't all roads lead to dead ends? [...] Guess we should just enjoy the ride..." "I was searching for a sound that reflected the way I felt inside, which was quite vulnerable, and traumatised. I wanted it to sound the way
Italian neo-realist photographs look, that post-war, ruined glamour which is really gritty and heart-breaking. I was listening to a lot of
Trip Hop, that
90s Bristol sound,
Portishead and
Tricky. But also singer-songwriters I had always loved,
Neil Young,
John Martyn. And old soul records,
Bessie Smith,
Otis Redding. It all went in there." In an interview with
Billboard about the process of making 'The Sting', Gabriella stated, "The whole idea of 'The Sting' came as an aftermath to breaking-up with my label, and management and boyfriend at the time. The lyrics side of things were influenced by what I was going through. It was all a bit of a sting. But nothing killed me." Cilmi characterized the album's lyrical content as deeply confessional, stating that it felt like "something I'd hand into a priest if I was going in for confession". ==Promotion==