Han Ji-pyeong

Han Ji-pyeong is one of the main characters in the television series Start-Up. The story centers on young entrepreneurs at Sandbox, a fictional startup accelerator in Seoul, mirroring Silicon Valley. Han is introduced in the pilot episode as at SH Venture Capital, the investment firm that oversees and manages Sandbox under a shared leadership structure headed by CEO Yoon Seon-hak. Ji-pyeong is characterized as a genius investor and the "Gordon Ramsay of the investment world" within the series' universe. This reputation stems from his ability to identify high-potential startups and a direct communication style defined by blunt, rigorous evaluations of business proposals. His status as a leading professional executive is further established by his features in men's magazines. Ji-pyeong's professional success as a venture capitalist is defined by a multi-million dollars salary and the ownership of Mercedes-Benz vehicles. He resides in a luxury apartment overlooking the Han River. In his apartment, he installed Jang Yeong-sil, the Jiphyeonjeon Tech AI speaker that functioned as a smart secretary and home automation. He frequently asks the device questions, receiving a mixture of nonsensical and insightful advice. These interactions with an AI character highlight his underlying loneliness and social isolation, contrasting his wealth with a lack of meaningful human connection. == Storyline ==

Backstory portrayed Choi Won-deok.|281x281px|left|alt=Portrait of actress Kim Hae-sook in black dress In the pilot episode, "Start-Up," Ji-pyeong appears as a featured speaker at a Sandbox startup lecture alongside CEO Yoon Seon-hak (Seo Yi-sook) and guest speaker Won In-jae (Kang Han-na). During the session, he recognizes Seo Dal-mi (Bae Suzy) in the audience, triggering a flashback to fifteen years prior. At age 17, Ji-pyeong was an orphan transitioning out of foster care. His situation was marked by a stark contrast: he had won a national investment competition with a prize of 100 million won in "cyber money," yet he remained cash-strapped because the prize could not be converted into real money. Won-deok affectionately nicknamed him and, at her request, Ji-pyeong began a correspondence with her granddaughter, Dal-mi. Using the pseudonym "Nam Do-san," a name he borrowed from a local math prodigy, his letters provided Dal-mi with emotional support following her parents' divorce. During his one year living at the corn dog shop, Ji-pyeong managed Won-deok's eight million won in savings, increasing the capital tenfold through stock investments. He intended to use these gains for his university education, but a misunderstanding arose when he wrongly accused Won-deok of withdrawing the funds to support her son's business. Despite prior conflict, Won-deok still went to the bus station to see him off, gave him a new pair of shoes, and offered him an open invitation to return in times of hardship before he departed for Seoul to begin his studies. The lie triggers a domino effect. Do-san applies to the 12th Sandbox hackathon on his own merits, and when Dal-mi and In-jae discover that he is not the successful CEO he claimed to be, both sisters still try to recruit him. The Samsan Tech team joins Dal‑mi, with Dal-mi serving as their CEO. Once the team is accepted into Sandbox, Dal-mi selects Ji-pyeong as their mentor. During the accelerator program, Samsan Tech develops NoonGil, an artificial intelligence application for the visually impaired. Ji-pyeong maintains a blunt professional standard, criticizing the application's high burn rate and lack of a revenue model while guiding Dal-mi on leadership strategy. Their relationship is complicated by the letter deception: Won‑deok forbids Ji‑pyeong from telling Dal‑mi the truth. The resulting tension sparks a romantic rivalry between Ji‑pyeong and Do‑san. On the eve of Demo Day, Dal-mi discovers the deception and confronts him. Ji-pyeong later confesses his romantic feelings to her. On Demo Day, a co-founder of Samsan Tech blames Ji-pyeong's past critiques for a family tragedy. Severely affected by the accusation, Ji-pyeong is absent from the event. During his absence, and following their victory at Demo Day, Samsan Tech secures an acquihire offer from Alex Kwon of 2STO. Unaware of the negotiations, Ji-pyeong is unable to intervene before the signing of a predatory contract that recruits the engineers but excludes Dal-mi and the team's designer. Upon discovering that Won-deok's deteriorating eyesight has made her dependent on the NoonGil application, Ji-pyeong negotiates with 2STO to ensure the project's continued maintenance before the engineers depart for Silicon Valley. Three years later, Ji‑pyeong has risen to . He remains a trusted colleague of Dal‑mi, who has become CEO of Cheongmyeong Company. When Nam Do-san returns, the rivalry over Dal-mi resumes. Seeking closure, Ji-pyeong requests that Do-san return the childhood letters and eventually withdraws from the competition, clarifying to Dal-mi that he is not the "Nam Do-san from the letters." In the series finale, Ji-pyeong encounters Hong Ji-seok, a founder seeking capital for a social startup focused on youth preparing for self-reliance. Recognizing that the venture does not meet the strict investment criteria of SH Venture Capital, Ji-pyeong personally invest as an angel investor. By providing both funding and mentorship, he mirrors the support Won-deok once provided him, completing his character arc. == Development ==

Creation The character Han Ji-pyeong was conceived by screenwriter Park Hye-ryun for a miniseries first announced in late 2019 under the working title Sandbox. Director Oh Chung-hwan stated that the series' concept, which explores the idea of "Korea's Silicon Valley," underwent a two-year development period before its October 2020 premiere. This fictional startup accelerator was modeled after SparkLabs, a global startup accelerator founded in South Korea in 2012. Lee Hee-yoon, a director at SparkLabs, served as the primary advisor for the drama. Former Major League Baseball player Chan Ho Park, a venture partner at the actual firm, also made a cameo appearance in the series. , Jipyeong-myeon, Yangpyeong-gun, Gyeonggi-do|alt=Portrait of exterior building of Ji-pyeong Station|left The production marked a milestone for its production house History D&C; CEO Hwang Ki-yong confirmed it as the studio's inaugural release following his departure from iHQ. By February 2020, the series was officially added to the 2020 tvN drama lineup under its finalized title, Start-Up; the change from Sandbox was implemented to prevent brand confusion with existing South Korean companies. Casting Reports about the casting of the drama, initially titled Sandbox, began in November 2019, when Suzy and Nam Joo-hyuk were named as potential leads. Kim Seon-ho was the first cast member to be confirmed, in January 2020. He accepted the role Han Ji-pyeong after reading the first five episodes of the script. He said his reason to join to the project mainly because he wanted to work with writer Park Hye-ryun and director Oh Chung-hwan. He was already a fan of Park's earlier works, I Can Hear Your Voice and Pinocchio, and of Oh's, The Doctors and Hotel del Luna. Kim was drawn to the script's depiction of youth development and challenges, particularly emphasizing Ji-pyeong's narrative as a key factor in his interest. In other interviews, he also said, "When I read the script, I was struck by its beauty. It's a story with a truly fairytale-like charm, yet at the same time, one that feels like it could actually happen. I suddenly felt like I could be a part of this story, so I was the first to say I wanted to be a part of it." During the Start-Up press conference on October 12, 2020, director Oh stated that he cast Kim after consulting the actor's theater colleagues, "After listening to their stories, I thought, 'Wow, this kind of person could definitely play the role of Han Ji-pyeong,' and cast him. On set, Kim Seon-ho actually gave us more than 200% of what we expected." Oh added, "Kim Seon-ho is an actor I've personally liked since Chief Kim. He's clean, but he also has complex and sharp sides, but in reality, his personality is gentle. On set, he's the oldest, but he's the cutest. The character Han Ji-pyeong has a sharp edge, and in the drama, he's called . I thought he was an actor with that kind of side." Portrayal Kim Seon-ho carefully crafted the character of Han Ji-pyeong, stating, "I put a lot of effort into both his external and internal aspects. I thought a lot about how he would walk, how he would speak, and what facial expressions he would make," constantly perfecting the role by asking, "What would Han Ji-pyeong do?" To portray a convincing executive, Kim collaborated with his team to curate costumes that reflected Ji-pyeong's professional status. Following the story's three-year time jump, he adopted a more sophisticated appearance by adjusting his hairstyle and clothing to portray Ji-pyeong's career progression. Kim also noted that the role introduced him to the startup industry, prompting him to prepare by reading books, studying online and watching lectures to familiarize himself with startup terminology. He identified Ji-pyeong's "talent and foresight in investing" as a unique strengths, specifically citing his "ability as a skilled investor and his extraordinary financial resources." He sought to highlight these unique behaviors, whether Ji-pyeong is acting on personal feelings toward Do-san, supporting Dal-mi from the shadows, or showing vulnerability toward Won-deok. He stressed that this complexity makes Ji-pyeong a "multi-dimensional character." Kim concluded that the character "embodies a gentle side, a sharp side, a witty side, as well as a sad and poignant side." According to him, this led many viewers to "love and support Han Ji-pyeong." He also interpreted Ji-pyeong's adult composure as a mask for an "imperfect inner self" shaped by past hardships. noting, "When we filmed the sad scenes, the director and I watched Nam Da-reum's footages from start to finish and then shot together. I considered things like his way of speaking and other small details. Because Nam Da-reum and I are portraying the same person, I hoped viewers would naturally accept the two performances as one character's narrative and be able to empathize." In a separate interview with Pickcon Korea, Nam commented, "Actor Kim Seon-ho referenced those parts in my acting, which I think helped the child and adult Ji-pyeong synchronize very well. He's such a great actor. I am grateful that he seemed to view my work kindly as well." Reflecting on his similarities to the role, Kim stated: "Since I played the character of Han Ji-pyeong, I think it's probably around fifty percent. Unlike Ji-pyeong, I'm not good at saying cold things to others, and in real life, I don't have a nice home or a nice car, but since I played the role, I think I reflected at least half of myself." == Impact and legacy ==

Reception Critical response to Start-Up was polarized upon its 2020 release. While some outlets designated it among the year's best Korean drama, others identified narrative inconsistencies, and a perceived lack of realism regarding the startup industry. Despite the mixed reception of the series, the character Han Ji-pyeong received consistently positive reviews from both critics and audiences. In an interview with Forbes interview, identified the character as a symbol of "hope", noting that his trajectory from foster care to professional success resonated with viewers. The character has stayed a fixture in retrospective listicles of notable K-drama figures since the series ended. The portrayal by Kim Seon-ho was frequently cited as a primary factor in the character's success. Seok Jae-hyun of Newsen argued that Kim was the only redeeming aspect of the flawed Start-Up. Kharisma Shetty of GQ India echoed this, saying Kim's "brilliant performance as Han Ji-pyeong stole the show" and, though a second lead, he felt "more like the main character." Writing for Entermedia, novelist Park Saeng-gang commended Kim's versatility, specifically noting his comedic timing and comparing his fluid delivery to a "sweet latte". Team Han Ji-pyeong The drama's love triangle polarized social media into two factions: "Team Han Ji-pyeong" (also known as "Team Good Boy") and the main lead's "Team Nam Do-san". Ji-pyeong became a definitive case of "Second Lead Syndrome," with a significant portion of viewers favoring Ji-pyeong as Seo Dal-mi's romantic partner. A November 2021 Naver Entertainment poll titled "If I were Dal-mi?" demonstrated this preference, with 81% of 55,005 participants (44,779) choosing Ji-pyeong. Consequently, the series finale led to widespread disappointment when Ji-pyeong and Dal-mi did not end up together. Ji-pyeong's arc inspired vocalist Yael Yuzon of the Filipino rock band Sponge Cola to write the single "Siguro Nga". The song was composed to reflect the character's emotional trajectory and "heartbreak," which Yuzon described as a "lasting undulating pain." Viewers also identified a literary parallel to Cyrano de Bergerac due to the story's love triangle setup, with Ji-pyeong in the Cyrano role. Esquire editor Oh Seong-yun noted that Ji-pyeong carried the narrative's emotional weight, even though the "ghostwriter figure" typically faces a tragic end and genre tropes favored a Dal-mi and Do-san endgame. That version altered the romantic ending in response to the prevalence of "second‑lead syndrome" among local viewers during the original run. The 2024 Thai adaptation renamed the character as Jiraphat and portrayed by Sapol Assawamunkong; the character remains the second lead, and the series ends with the female lead choosing to be just friends with both men. Years after the original broadcast, retrospective reviews and listicles continue to cite the original Han Ji‑pyeong as a memorable second‑lead‑syndrome character. Challenging the 'Orphan Formula' in media Han Ji-pyeong was an orphan who aged out of foster care at 18, a demographic referred to in South Korea as . During a September 2020 campaign for The Beautiful Foundation, researcher Son Ja-young analyzed 40 Korean dramas and identified a harmful "orphan formula" that typically stereotyped such characters as criminals or outcasts. The character was praised for breaking these stereotypes, with Son noting: "Han Ji-pyeong is the 'first ordinary character' who left foster care that I've ever encountered." To acknowledge this impact, the foundation sent a handwritten letter from Son and merchandise from Joo Kyung-min's webtoon How I Ended Up in the Desert on December 20, 2020. In a statement to Export News in January 2021, they stated, "We sent a handwritten letter and gift to the Studio Dragon production team for creating the character of Han Ji-pyeong, who has been a great source of encouragement for 'youth preparing for self-reliance,' and to actor Kim Seon-ho for bringing the character to life with his excellent acting." The foundation subsequently mentioned Han Ji-pyeong in its ongoing campaign. In July 2021, Han Chan-hee, Chairman of the Beautiful Foundation, remarked, "[…] Additionally, the image of those who have aged out of care, as portrayed in the media, has become far more diverse. An example is the character Han Ji-pyeong, played by actor Kim Seon-ho in the drama Start-Up." As part of the Media Awareness Improvement Project, Son Ja‑young later organized the "Generation MZ: 18 Adults Talk About Tomorrow" event on September 3, 2022. Stressing the need to portray orphaned characters as ordinary young people; the follow‑up discussion named Han Ji-pyeong from Start-Up and Cha Mi-jo (Son Ye-jin) from Thirty-Nine. On December 10, 2022, Son organized the "Media Character Awards Ceremony" to recognize nuanced portrayals of 'youth preparing for self‑reliance.' Winners were chosen by survey and public vote. A total of 645 participants chose Oh Mi-joo (Shin Se-kyung) from the drama Run On as the winner of the Eightheen Adults Award category, with Han Ji-pyeong placing second. The campaign's influence extended to charitable support. In May 2021, global fan cafes Seonhohada USA and Kim Seonho Union donated to The Beautiful Foundation. Both lead actors also supported the cause. Bae Suzy donated to the Happiness Sharing Association to support children in orphanages and youth preparing for self-reliance in late April 2021. Kim Seon-ho has celebrated his birthday for three consecutive years (2023–2025) by donating to the Korean Red Cross to support youth preparing for self-reliance, with fans initially chose the cause trough voting. His donations over this period, totaling , have funded daily essentials, learning devices, medical aid, and self‑reliance programs. Influence on the Asian start-up community Han Ji-pyeong's portrayal as a venture capitalist, angel investor, and startup mentor generated widespread discussion within the Asian startup community, with several debates focusing on the accuracy of the show's portrayal of the startup industry. Reviewing the series for the Massachusetts Institute of Technology's The Tech, Gloria Lin and Levi Villarreal noted that the technical aspects of the series were "more believable and detail-oriented" than those in typical Korean drama. Media also analyzed key business and investment takeaways from the show, particularly regarding venture capital, and the startup industry. Several industry-focused publications noted that the character significantly increased public awareness of the venture capital field. Writing for the Seoul Economic Daily, Yeon Seung observed that Ji-pyeong's popularity coincided with growing public interest in venture capital. This sentiment was echoed by VC Discovery Webzine, a publication of the Korea Venture Capital Association, which credited Ji-pyeong with promoting their profession. Industry insiders, as reported by ''Deal Site's'' Ryu Seok, viewed the portrayal as realistic, particularly in its depiction of the trust-based partnerships required between startups and investors. Following the series' broadcast, Ji-pyeong also became a frequent point of reference in Asian media coverage of business, investment, and related professional fields. In 2021, the Indonesian fintech firm Ajaib appointed Kim Seon-ho as its first brand ambassador, specifically utilizing the Han Ji-pyeong persona to anchor its marketing campaigns. Ajaib executives stated the character's narrative background as a self-made professional with a reputation for investment expertise was selected to serve as a relatable mentor for a millennial user base. Years after the show's release, the character continues to be cited as memorable, including a 2025 feature by Tatler Asia listing him among the twelve smartest K-drama characters. Impact on actor's career The role substantially increased Kim Seon-ho's international visibility. During the show's run, he ranked in Good Data's Top 10 Actor Buzz-worthiness for six consecutive weeks, hitting his peak at 3rd place in mid-November. That same month, the Korean Business Research Institute ranked him first in its Actor Brand Reputation index. His social media following multiplied: his Instagram followers rose from 620,000 before the show to 2.08 million by November 19, 2020, and then exceeded 3 million within two months. Media reports in 2021 coined the "Kim Seon-ho effect" to describe sales increases at several partner brands. Kim has described the character of Han Ji-pyeong as a "gift." For his performance, Kim received the Emotive Award at the Asia Artist Award and the Actor Award at the 2021 Brand Customer Loyalty Awards. He was also voted Most Popular Actor at the 57th Baeksang Arts Awards, where he was also nominated for Best Supporting Actor – Television. Further recognition included his placement on the 2021 Forbes Korea Power Celebrity 40 list. == Notes ==