Brazilian rock began in 1955, with
Bill Haley, with the arrival of artists such as Elvis Presley and Chuck Berry to success, several young people in Brazil began to admire this new style. In 1956 the first Brazilian rock band, The Jordans, appeared. In 1957, the singer
Celly Campello, who is now considered the mother of Brazilian rock, appeared. At the beginning of the 1960s, several Brazilian rock artists and bands began to appear, having a lot of influence from
Elvis Presley,
Chuck Berry,
Jerry Lee Lewis and others. In 1963 the song "
She Loves You" by the Beatles was very successful in Brazil; the chorus "Yeah, Yeah, Yeah" became so popular among young people that the chorus became the name of the first Brazilian youth movement, the rock and roll movement. "Iê, ie, iê" became very popular throughout Brazil. In 1965
TV Record in São Paulo decided to show a program named
Jovem Guarda every Sunday. The program would present Brazilian rock artists and bands featuring "Iê, iê, iê". The
Jovem Guarda program was presented by three artists who stood out in Iê, iê, iê, the singers Roberto Carlos and Erasmo Carlos, two of the pioneers of Brazilian rock, and the singer Wanderléa. The program was successful from the first episode, for this reason, the name of the movement was replaced by the youth from Iê, iê, iê to Jovem Guarda, after which, the singer Roberto Carlos was responsible for creating several slangs that were used by millions of young people in Brazil until today, including "Barra Limpa Mora!," "Que Broto Lindo," "Minha Caranga," "Eai Bicho" and the most famous "É Uma Brasa Mora!" The Young Guard had mainly the Beatles as an influence, with rock and roll, pop rock and
psychedelic rock. The band The Brazilian Bitles was the first to apply psychedelia in Brazilian rock. The name The Brazilian Bitles is a parody of the Beatles, but they are one of the most important bands in the Jovem Guarda. With the end of the program in 1968, the movement began to become weak with the emergence of
tropicália, another very famous movement in Brazil. The Jovem Guarda were responsible for revolutionizing music in Brazil. As the country was going through a military dictatorship, many albums by international bands and artists were not sold in Brazil, so it was with the Beatles, that their songs were often released in compilations of greatest international hits. For this reason, several artists and bands from Jovem Guarda made versions of international songs with lyrics totally different from the original, following the same rhythm. It was very popular at the time, and before recording, the artists got in contact with the original composers to be able to record the version. The Jovem Guarda was similar to
Beatlemania, with fans screaming and even invading the stage just to see their idols. Jovem Guarda changed the way of thinking of the youth of the time, being a movement that revolutionized Brazilian music with the use of rhythms. more agitated, with the voice screamed in some songs and also by the use of the organ in many songs. One of the most important bands in Jovem Guarda is the band
Renato e Seus Blue Caps, who stood out with versions of Beatles songs such as "Menian Linda" version of "
I Should Have Known Better" and "Meu Primeiro Amor" version of "
You're Gonna Lose That Girl." The name Jovem Guarda was born from the phrase of the Russian leader
Lenin: "The future belongs to the young guard because the old one is outdated." == Program ==