Davidson In 1990, Holland returned to
Davidson College to become the athletic director. While at Davidson, his efforts helped to modernize Davidson's athletics strategy. Holland co-chaired the Presidential Working Group on Athletic Policy that developed a new policy for athletics which was implemented in 1992 by the Davidson
Board of Trustees. Holland oversaw Davidson's move back into the
Southern Conference. Holland also re-organized the Davidson Athletic Foundation, which resulted in the increase of
fund-raising from $350,000 to $1,000,000. In addition, under his direction, Davidson hosted and sold-out the
NCAA Division I Men's Soccer Championship for three consecutive seasons. Davidson also captured the first Barrett-Bonner Award, which recognizes the
Southern Conference institution with the highest percentage of its student-athletes on the conference academic honor roll.
Virginia In 1995, Holland returned to the
University of Virginia to take on the athletic director position. One of the lasting legacies Holland left in Charlottesville was the facility expansion. With the help of generous alumni, Holland initiatives include: the $86 million expansion of
Scott Stadium and creation of the
Carl Smith Center; construction of the Aquatics and Fitness Center, home to Virginia's swimming and diving teams and one of the nation's top collegiate recreation facilities; expansion and naming of the
Sheridan Snyder Tennis Center; the
University Hall Turf Field; and The Park, home to the Cavalier softball team. In 1998–99, Virginia achieved its then highest ever finish in the
Sears Directors Cup, an all-sports competition among
NCAA Division I universities based on their performance in NCAA championships, taking eighth nationally. In 1999,
The Charlotte Observer named Holland one of the 50 most influential figures in ACC basketball history. In 2001, Holland stepped down from the AD position and was appointed a Special Assistant to the President of the University of Virginia.
East Carolina On September 8, 2004, East Carolina University officially announced Terry Holland as the new Athletics Director. The job officially began on October 1. He agreed to a five-year contract worth $276,000 the first year. On November 17, 2004,
East Carolina announced that football coach John Thompson would not return for the 2005 season. To beef up the football program, Holland hired
Skip Holtz as the new football coach on December 3, 2004. Continuing with the turnaround, on Feb 22, 2005, it was announced that
Bill Herrion would not remain as head men's basketball coach after the season. At the time, Herrion was 69–96 in six seasons at ECU. On March 16, 2005, Holland hired
South Carolina assistant Ricky Stokes, a former head coach at
Virginia Tech, to be the men's basketball coach. Stokes played for Holland at
Virginia. Also in 2005, Head Baseball Coach,
Randy Mazey, resigned and was later replaced by Louisburg Coach
Billy Godwin. Holland announced on June 23, 2005, a new policy in scheduling football opponents and scheduled future home and homes with in-state rivals North Carolina State and North Carolina, plus the University of Virginia, West Virginia, and Virginia Tech. Holland also scheduled the first ever men's basketball home game with an ACC opponent as Wake Forest visited Greenville in 2007. Holland was also instrumental in raising funding for a new football practice complex and new football meeting rooms, all through a fund raising campaign called the "Circle of Excellence". Holland announced future expansion plans of ECU's Dowdy Ficklen Stadium in the summer of 2005. Tentative plans include expanding
seating capacity to 50,000 and constructing a new multi-story football building/press box complex. Holland and his athletic staff ended the Men's soccer team late in 2005. On January 11, 2006,
Chancellor Ballard announced that Holland's contract was extended to 2011 and he assumed an additional role, "Executive Assistant to the Chancellor". On December 12, 2012, Holland announced that he would be retiring and leaving his position as athletic director of East Carolina University, and would be assuming the title of emeritus director of athletics. In addition, the East Carolina University board of trustees announced that it would name the school's 4-venue Olympic Sport Complex after Holland. ==Other work==