Development Interest and writing delay was more involved in
Brand New Day development than he was for the previous
MCU Spider-Man films.
Sony Pictures was reported in August 2019 to be developing a fourth
Marvel Cinematic Universe (MCU)
Spider-Man film alongside the third,
Spider-Man: No Way Home (2021), after they co-produced
Spider-Man: Homecoming (2017) and
Spider-Man: Far From Home (2019) with
Marvel Studios and its president
Kevin Feige. Later that month, Sony said it would be making
No Way Home without Marvel Studios and Feige after negotiations to update the production deal between the two companies failed. Following a negative fan reaction, Sony and Marvel's parent company
Disney returned to negotiations and announced a new agreement at the end of September, which allowed Marvel Studios and Feige to produce
No Way Home for Sony with producer
Amy Pascal. In February 2021, star
Tom Holland said
No Way Home was the final film in his contract with Sony and Marvel but he hoped to continue playing
Peter Parker / Spider-Man in the future.
Zendaya, who portrays
Michelle "MJ" Jones-Watson in the MCU, said in July that she did not know if another MCU
Spider-Man film would be made. That October, Holland said
No Way Home was being treated as the end of a franchise that began with
Homecoming. He said any further MCU
Spider-Man films would differ from the first trilogy and feature a tonal change. Holland said in November 2021 that he was unsure if he should continue making
Spider-Man films, feeling he would have done something wrong if he were still portraying the character in his thirties. He expressed interest in a film focusing on the
Miles Morales version of
Spider-Man instead of Parker. Despite this, Pascal hoped to continue working with Holland on future
Spider-Man films, and said work on the first film in a new trilogy was about to begin.
The Hollywood Reporter reported that Sony did not yet have official plans for further MCU
Spider-Man films, but the studio hoped to continue its collaboration with Marvel Studios. Holland said he did not know about plans for future
Spider-Man films but there were some "very, very exciting things" being discussed and he felt the franchise had a bright future. The next month he added that he had achieved what he wanted with the character and was ready to say goodbye to the role if he did not end up starring in another film, but he would be saddened to leave the franchise. Pascal expressed her hope that the partnership between Sony and Disney would last forever, and Feige promised that it would not break down again as it did during the development of
No Way Home. He said Holland's Parker would return in another MCU film at some point, and confirmed that he had begun discussing the story for the next
Spider-Man film with Pascal, Sony, and Disney. This would continue from Parker's "momentous decision" at the end of
No Way Home to make everyone forget who he is. By April 2022, when series director
Jon Watts exited as director of Marvel Studios'
Fantastic Four film (2025), Sony was expecting Watts to return for the next
Spider-Man film. A month later, Sony Pictures CEO and chairman
Tom Rothman confirmed that he hoped the "whole group" from the previous films would return, including Watts, Holland, and Zendaya. Feige said in February 2023 that they had a story with "big ideas" and writers had begun work on it, but this was put on hold in May because of the
2023 Writers Guild of America strike. Pascal said work would resume on the film after the strike concluded. Holland said he had been involved in meetings about the film, and these had also been put on hold because of the writers' strike. He was happy with the creative reasoning that had been proposed for why a fourth film should be made, but was apprehensive about the stigma surrounding fourth films in franchises and felt they had "hit a home run with our first franchise and there's a part of me that wants to walk away with my head held high and pass the baton" to another actor.
Restarting active work The writers' strike ended in late September 2023, and Holland confirmed in November that discussions about the film had restarted. He stated that he would only return for a fourth film if it would "do justice to the character". In his meetings with the studios, Holland presented a "vibe" of what fans had been saying on the internet since
No Way Home release, believing it was important to understand what fans were interested in since "we make these movies for [the fans]". Journalist
Jeff Sneider reported in early 2024 that Marvel Studios was considering
Drew Goddard and
Justin Lin to direct; that
Chris McKenna and
Erik Sommers had returned from the prior three
Spider-Man films to write the script; that Holland and Zendaya were both expected to return; and that filming was set to begin in September or October of that year, delaying filming for the
third season of
Euphoria (2026) to accommodate Zendaya's schedule.
Variety reported in March that the script was still being worked on and there was no director or filming date set. The next month, Holland said they were giving the writers the time that they needed to work on the script following the strike. He added that he would "always want to do
Spider-Man films" and owed his career to the franchise, but reiterated that he wanted to make sure the next film was made the right way to preserve the legacy of the previous trilogy. Holland was able to have more input on the fourth film's story because he was involved in the creative process much earlier than he was for the previous
Spider-Man films. Feige said in July that a draft of the script was being submitted "relatively soon", and Watts might not be available to direct due to his busy schedule with other projects. Watts ultimately chose not to direct the film. was hired to direct the film after working on other
Marvel Studios projects. After further work on the script, the studios began meeting with directors.
Destin Daniel Cretton was the top choice to direct by September 2024 when he was in early talks. He directed the film
Shang-Chi and the Legend of the Ten Rings (2021) for Marvel Studios and signed an overall deal with them in December 2021 that included directing a sequel to that film and developing the
Disney+ series
Wonder Man (2026–present). Cretton was also hired to direct the MCU
crossover film
Avengers: The Kang Dynasty in July 2022, but stepped down in November 2023 due to schedule delays. That film was subsequently reworked into
Avengers: Doomsday (2026). The fourth
Spider-Man film was said to be the priority for Marvel Studios over a sequel to
Shang-Chi. Also in September 2024, McKenna and Sommers were confirmed to be writing the film, Holland and Zendaya were reportedly in talks to return, and filming was expected to begin in early 2025. Sneider reported a planned release date in 2026 and questioned the extent of Zendaya's role compared to the previous
Spider-Man films due to her busy schedule in 2025 filming
Euphoria third season and the film
Dune: Part Three (2026). In October, Holland said he was excited after reading a draft of the script with Zendaya, though he felt it still needed work. He said one of the challenges was fitting into the overall plan for the MCU and described the schedule needed for this as "a tall order but definitely achievable with the fantastic people we have working on it now". He said filming would begin in mid-2025, working around his commitments to
Doomsday and the film
The Odyssey (2026). Zendaya no longer needed to work around the filming of
Dune: Part Three, which had been delayed to early 2026. Soon after Holland's comments, he and Cretton were confirmed to have signed on for the fourth
Spider-Man film. It was scheduled for release on July 24, 2026. By November 2024, it was again unclear if Zendaya would reprise her role after she joined Holland in
The Odyssey. Sneider reported that filming was not expected to begin until late 2025 or early 2026 and there was potential for the release date to be delayed until 2027 as a result, in part because Sony did not plan to release it the same year as the animated film
Spider-Man: Beyond the Spider-Verse, which was expected to be ready for a 2026 release at that point;
Beyond the Spider-Verse was later scheduled for release in 2027. In December, Sneider further reported that Zendaya's role had been "severely reduced" due to her schedule, with filming set to take place from June to October 2025 between the filming schedules for
Euphoria third season and
Dune: Part Three. He also reported that
Charlie Cox was slated to reprise his role as
Matt Murdock / Daredevil from
No Way Home and other MCU media; alien
symbiotes were included in the script; a new group of Parker's classmates would be introduced; and
Sacha Baron Cohen was expected to appear as
Mephisto, reprising his role from the
series finale of the Disney+ miniseries
Ironheart (2025).
Pre-production In February 2025, filming was confirmed to be beginning in mid-2025 in
London, and the release date was pushed back a week to July 31, 2026, to distance it from the release of
The Odyssey earlier that month.
Variety reported that it was still unclear whether Zendaya would be returning for the film, while
Deadline Hollywood reported that she would but her deal had not been finalized.
Sadie Sink was cast in a significant role in March, following rumors that she could portray the
X-Men member
Jean Grey in the MCU. At Sony's
CinemaCon panel at the end of the month, Holland and Cretton announced the title as
Spider-Man: Brand New Day, derived from the 2008 comic book storyline "
Brand New Day". Holland said the title was appropriate because the film was a "fresh start" following the ending of
No Way Home, and later elaborated that it was a "rebirth... something completely new" which felt to him like "the first movie in the next chapter" rather than the fourth installment of a franchise. Cretton also described the film as the beginning of a new chapter for Spider-Man and said it would feature a tonal shift from the previous trilogy. He and the creative team were excited to take the franchise in a new direction. Zendaya and
Jacob Batalon were expected to return, with Batalon reprising his MCU role as
Ned Leeds, while Sneider reported that the film would take place concurrently with the events of
Doomsday and he did not expect Holland to appear in the latter as a result.
Liza Colón-Zayas joined the cast in May. Zendaya and Batalon were confirmed to be returning in June 2025, but the extent of their roles was unclear. Filming was set to begin that August, and
Jon Bernthal was revealed to be reprising his MCU role of
Frank Castle / Punisher in the film. Borys Kit of
The Hollywood Reporter said the addition of Bernthal indicated that
Brand New Day could have a more grounded story due to the Punisher's characterization and background, and questioned how his violent nature would translate into the family-friendly
Spider-Man property. Feige confirmed Bernthal's role a month later. He said the ending of
No Way Home was a promise to audiences that they would see Holland as a "proper Spider-Man" for the first time, with the character on his own and fighting street-level crime in
New York City rather than dealing with "world-ending events". Because of this, Marvel wanted to include other street-level heroes that Holland's Spider-Man had not interacted with before, such as the Punisher. Feige noted that the latter was introduced in a Spider-Man comic, specifically
The Amazing Spider-Man vol. 1
#129 (February 1974). He said Cretton had eight or nine comic book covers on the art department wall which he was planning to recreate, including the covers of
The Amazing Spider-Man #129; Spider-Man's debut comic
Amazing Fantasy vol. 1 #15 (August 1962), which shows Spider-Man swinging with a civilian;
The Amazing Spider-Man vol. 1 #134 (July 1974), which shows Spider-Man fighting
Tarantula; and
The Amazing Spider-Man vol. 1 #345 (March 1991), in which Spider-Man is attacked by
Boomerang. The filmmakers were in constant discussions with the creative team behind the Disney+ series
Daredevil: Born Again (2025–present), to ensure events line up for their shared characters and "impacts are felt" between the two.
Brad Winderbaum, the head of
Marvel Television, said the tones of each project were different but they still wanted to highlight that they exist in the same world. Following rumors that
Mark Ruffalo would be reprising his MCU role as
Bruce Banner / Hulk in the film, his casting was confirmed with the start of filming in August 2025. Aaron Couch and Borys Kit of
The Hollywood Reporter said Ruffalo's role had only "firmed up" as the script came together in the lead-up to filming. They noted that the previous MCU
Spider-Man films each featured a major MCU co-star—
Robert Downey Jr. as
Tony Stark / Iron Man in
Homecoming,
Samuel L. Jackson as
Nick Fury in
Far From Home, and
Benedict Cumberbatch as Dr.
Stephen Strange in
No Way Home—as part of Sony and Marvel Studios' special agreement, and compared this to the
Marvel Team-Up comic books which feature Spider-Man teaming-up with different heroes. They felt
Brand New Day was "stacking the deck" by featuring both Bernthal and Ruffalo. The latter made a
cameo appearance in
Shang-Chi for Cretton. Holland previously expressed interest in an MCU team-up with Spider-Man and the Hulk, enjoying an image from the comics of the pair together and believing they should have a "big brother–little brother" dynamic. Also in August,
Michael Mando was set to reprise his role as
Mac Gargan / Scorpion from
Homecoming, following up on the tease of more story for the character in that film's
mid-credits scene. Costume designer Sanja Milkovic Hays returned from
No Way Home and other MCU films, and production designer Charles Wood also returned from previous MCU media. Holland was involved in developing the film's
Spider-Man suit, focusing on the story reasons for why it looks the way that it does. He said it was constructed in a completely different way from the Spider-Man costumes he wore previously which made it comfier and more flexible. The new suit is similar in design to the one that was introduced at the end of
No Way Home, which was made by Holland's Parker following his interactions with
Tobey Maguire's
Peter Parker / Spider-Man and
Andrew Garfield's
Peter Parker / Spider-Man in that film.
No Way Home script explains that Holland's Parker took inspiration from Maguire and Garfield's suits when designing his own. Holland liked the idea of Parker "trying to be his big brothers, that he looks up to them and sees little details on their suits that he thinks are really cool", especially now that he is no longer connected to the
Avengers and is making his own suit. Because Parker no longer has access to Stark's money and resources, he builds his own technology in the film including an
artificial intelligence (AI) called E.V. and a homemade fabricator that Cretton called a "
3D printer on
steroids".
Filming Principal photography began on August 3, 2025, in
Glasgow, Scotland, under the
working title Blue Oasis, with
Brett Pawlak returning as cinematographer from many of Cretton's previous films. The
Jackie Chan Stunt Team coordinated the fight sequences, returning from
Shang-Chi. Filming was previously expected to begin in early 2025, but was adjusted to work around Holland's other commitments, including filming for
The Odyssey, which took place first. Production was scheduled for around two weeks throughout
Glasgow city centre, including
Merchant City,
George Square, and
Trongate, for scenes set in New York City, and one of the film's action
set pieces. Holland was excited to start principal photography with
location shooting, returning to the feel of making
Homecoming, after production on
No Way Home was restricted to soundstages due to the
COVID-19 pandemic. He was glad that fans could experience the start of filming with the cast and crew. Set photos from Glasgow showed armored vehicles with a red demon logo on them. Bradley Russell of
Total Film compared these logos to the symbol for the
Inner Demons gang, who are led by
Mister Negative in the comics, and speculated that Mister Negative could be appearing in the film. Paul Trainer at
Glasgow World reported that the Glasgow set was using a reference bust in the shape of a rhinoceros head, similar to the design for the comic book character
Rhino. Bernthal was set to film his scenes
back-to-back with the Disney+ television special
The Punisher: One Last Kill (2026), starting after the latter finished filming in August. He said it was important to himself, Holland, and Cretton that the film's portrayal of the Punisher feel like the same character that is seen in the special. Filming took place at
Brookwood Cemetery in
Surrey, England, on August 7, 2025. Around then, filming in Glasgow was extended until August 18, for the shooting of a commercial.
Tramell Tillman joined the cast at the end of August. Soundstage work for
Brand New Day took place at
Pinewood Studios in
Buckinghamshire, England, for most of September. At the start of the month, Ruffalo said he was "still waiting to hear" about his role in the film and had not seen a script for it. In early-to-mid September, filming took place at
Battersea Park in London. On September 19, Holland suffered a mild
concussion while filming a stunt on the Pinewood set. Filming at Pinewood was subsequently paused until September 29 while Holland recovered, because the production determined that they could not shoot around his scenes. This was not expected to impact the film's release date. At that time,
Marvin Jones III was revealed to be portraying
Lonnie Lincoln / Tombstone, after previously voicing another version of the character in Sony's animated film
Spider-Man: Into the Spider-Verse (2018). Filming also took place then at
Fanum House in
Basingstoke, England, with one of Holland's stunt doubles. Filming at Basingstoke continued in early October, with Holland joining the filming there, along with Mando. Later that month, Holland, Sink, and Ruffalo were seen filming at
Senate House in London, while Cox denied his involvement in the film. In early November, filming took place at
Ravenscourt Park in London. Throughout November, filming took place at
HM Prison Dorchester in
Dorchester, England. Cretton announced on December 19 that filming had
wrapped, and said directing the film was "one of the roles of a lifetime" for him. Holland said the film was "the most creatively fulfilling filming experience" he had ever had.
Post-production In January 2026, Justin Kroll from
Deadline Hollywood reported that Feige had been solely focused on
the production of
Doomsday and its sequel
Avengers: Secret Wars (2027) for the last year, and had let Pascal handle much of the production for
Brand New Day. Frequent
Spider-Man film producer
Avi Arad and Rachel O'Connor served as additional producers with Pascal. The film's trailer was released in March and confirmed the appearances of the characters
Boomerang and
Tarantula, as well as the organization
the Hand which had previously been featured in
Marvel Television's
Netflix television series. The trailer also revealed that Tillman was playing a character named Bill,
Zabryna Guevara reprised her role as
Sheila Rivera from
Born Again,
Eman Esfandi was playing a new love interest for MJ, and that
Keith David had an undisclosed role. Sneider reported later that month that Sink was portraying Jean Grey in
Brand New Day. In April, Holland said
additional photography was taking place in London to add more humor and incorporate a villain plotline in a new way. He said the film already worked before these changes and they were just "icing on the cake".
Nat Sanders and Gina Sansom are editing
Brand New Day, after they previously worked with Cretton on
Shang-Chi and the Legend of the Ten Rings and
Wonder Man, respectively. Visual effects are provided by
Sony Pictures Imageworks,
Framestore,
Industrial Light & Magic (ILM),
Rise FX,
Cantina Creative, Soho VFX, and SDFX Studios, with
Jerome Chen as the VFX supervisor. == Music ==