Early roles Baron Cohen grew up as a fan of
Monty Python and
Peter Cook, but his greatest comedic influence was
Peter Sellers, whom he saw as "this incredibly realistic actor, who was also hilarious and who managed to bridge the gap between comedy and satire". Known for portraying a wide range of comic characters using different accents and guises, Sellers was referred to by Baron Cohen as "the most seminal force in shaping [his] early ideas on comedy". After leaving university, Baron Cohen worked for a time as a fashion model. He took clown training in Paris, at the
École Philippe Gaulier, studying under master-clown
Philippe Gaulier. Of his former pupil, Gaulier says: "He was a good clown, full of spirit" while Baron Cohen remarks of Gaulier, "Without him, I really do doubt whether I would have had any success in my field". He left TV journalist
Rob Burley a note reading "Dear Rob, good luck baby, have fun and things, see you soon, Sacha.", when Burley left the programme. Baron Cohen made his first feature film appearance in the British comedy ''
The Jolly Boys' Last Stand'' (2000). Also in 2000, he played the part of
Super Greg for a series of TV advertisements for
Lee Jeans; the advertisements never aired, but the website for Super Greg created an internet sensation.
Characters Ali G as
Ali G at
Harvard in 2004 Baron Cohen appeared during two-minute sketches as his fashion reporter
Brüno on the
Paramount Comedy Channel during 1998. He shot to fame with his comic character Ali G, a fictional stereotype of a white British suburban male "
chav" who imitates urban
black British hip hop culture and
British Jamaican culture, as well as speaking in
rude boy-style
English with borrowed expressions from
Jamaican Patois. Hailing from
Staines, a suburban town in Surrey, to the west of London. Ali G began appearing on the British television show ''
The 11 O'Clock Show on Channel 4, which first aired on 8 September 1998. A year after the première of the show, GQ'' named Baron Cohen comedian of the year. He won Best Newcomer at the 1999
British Comedy Awards, and at the
British Academy Television Awards he was nominated for Best British Entertainment Performance. Also in 2000, Baron Cohen as Ali G appeared as the limousine driver in
Madonna's 2000 video "
Music", directed by
Jonas Åkerlund, who was also responsible for directing the titles for
Da Ali G Show. Baron Cohen is a supporter of the UK charity telethon
Comic Relief, which is broadcast on the BBC, and as Ali G interviewed
David Beckham and wife
Victoria in 2001. In a 2001 Channel 4 poll Ali G was ranked eighth on their list of the
100 Greatest TV Characters. In 2002, Ali G was the central character in the feature film
Ali G Indahouse, in which he is elected to the
British Parliament and foils a plot to bulldoze a community centre in his home town, Staines. His television show was exported to the United States in 2003, with new episodes set there, for
HBO. At the 2012 British Comedy Awards, 13 years after winning Best Newcomer at the 1999 Comedy Awards, Baron Cohen accepted the Outstanding Achievement Award from Sir
Ben Kingsley in the guise of Ali G." In 2013, he received the BAFTA
Charlie Chaplin Britannia Award for Excellence in Comedy. Ali G's interviews with notable figures, especially politicians, gained notoriety partly because the subjects were not aware that Ali G, rather than being a real interviewer, was a comedic character. According to
Rolling Stone magazine, Baron Cohen would always enter the interview area dressed as Ali G, carrying equipment while acting like an inconspicuous crew member. The crew would be accompanied by a man in a suit and tie, leading the subject to believe that this was the person who would interview them. Baron Cohen, as Ali G, would sit down to ask the interviewee some preliminary questions to give them the impression that this was a test run before the well-dressed man conducted the real interview; this continued until a few moments before the cameras started filming, revealing the suited man as the director and Ali G as the interviewer, granting Baron Cohen the element of surprise as the interviewee would be less likely to opt out of the interview so close to its start.
Borat Sagdiyev The Kazakh journalist Borat Sagdiyev was first developed for short skits on
F2F on Granada Talk TV in the UK that Baron Cohen presented in 1996–1997, with the character at this time being known as Alexi Krickler. The character remained dormant while Baron Cohen concentrated on his Ali G persona, but with the subsequent success of Ali G, Baron Cohen revisited his Borat character. The character was featured in segments of
Da Ali G Show. Borat's sense of humour derives from his mocking of society through outrageous sociocultural viewpoints, his
deadpan violation of social taboos and use of vulgar language and behaviour.
Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, a feature film with Borat Sagdiyev at the centre, was screened at the
2006 Toronto International Film Festival and released in the United Kingdom on 2 November 2006, in the United States on 3 November 2006 and Australia 23 November 2006. The film follows Sagdiyev as he and his colleague
Azamat Bagatov travel the US to produce a documentary about life in the country, as all the while Sagdiyev attempts to enter into marriage with celebrity
Pamela Anderson. The film is a
mockumentary which includes interviews with various Americans that poke fun at
American culture, as well as
sexism,
racism,
homophobia,
antisemitism and
jingoism. It debuted at the No. 1 spot in the US, taking in an estimated $26.4 million in just 837 theatres averaging $31,600 per theatre. Baron Cohen won the 2007
Golden Globe for
Best Actor – Musical or Comedy, his sixth such award. Although Borat was up for "Best Motion Picture – Musical or Comedy", the film lost to
Dreamgirls. On 23 January 2007, he was nominated for an
Academy Award for Best Adapted Screenplay. He shared his nomination with the film's co-writers, Ant Hines,
Peter Baynham,
Dan Mazer and
Todd Phillips. Aside from the comic elements of his characters, Baron Cohen's performances are interpreted by some as reflecting uncomfortable truths about his audience. He juxtaposes his own Jewish heritage with the anti-Semitism of his character Borat. In 2007, Baron Cohen published a travel guide as Borat, with dual titles:
Borat: Touristic Guidings To Minor Nation of U.S. and A. and
Borat: Touristic Guidings To Glorious Nation of Kazakhstan. On 21 December 2007, Baron Cohen announced he was retiring the character of Borat. After the release of
Borat, Baron Cohen said he would retire Borat and Ali G because the public had become too familiar with the characters. After the release of
Brüno, he said he would retire that character. The character was brought back on a 2018 appearance on
Jimmy Kimmel Live and appears in the 2020 sequel
Borat Subsequent Moviefilm, for which he won another Golden Globe Award, as well as the 2022
Kennedy Center Honors where he did a standup routine as Borat for the induction of
U2.
Brüno Gehard Another alter ego Sacha Baron Cohen performed as is "
Brüno", a flamboyantly gay Austrian fashion show presenter who often lures his unwitting subjects into making provocative statements and engaging in embarrassing behaviour, as well as leading them to contradict themselves, often in the same interview. Brüno's main comedic satire pertains to the vacuity and inanity of the fashion and
clubbing world. Brüno asks the subjects to answer "yes or no" questions with either "Vassup" (What's up) or "Ich don't think so" (I don't think so); these are occasionally substituted with "Ach, ja!" (Ah yes!) or "Nicht, nicht" ("Nicht" means "not" in German). In one segment on
Da Ali G Show, he encouraged his guest to answer questions with either "Keep them in the ghetto" or "Train to
Auschwitz". In May 2009, at the
MTV Movie Awards, Baron Cohen appeared as Brüno wearing a white angel costume, a white
jockstrap, white
go-go boots and white wings and did an aerial stunt where he dropped from a height (using wires) onto
Eminem. Baron Cohen landed with his face on Eminem's crotch and with his crotch in Eminem's face, prompting Eminem to leave the venue with fellow rappers
D12. Eminem later admitted to staging the stunt with Baron Cohen. After an intense bidding war that included such Hollywood powerhouses as
DreamWorks,
Sony, and
20th Century Fox,
Universal Pictures won and paid a reported $42.5 million for the
film rights to a collection of interviews Baron Cohen performed as the character Brüno. To create these interviews a number of
shill companies and websites were created to draw potential interviewees by creating an illusion of legitimacy.
The film was released in July 2009.
Admiral General Aladeen Baron Cohen's 2012 film,
The Dictator, was described by its press as "the heroic story of a dictator who risked his life to ensure that democracy would never come to the country he so lovingly oppressed". Baron Cohen played Admiral General Aladeen, a dictator from a fictional country called the Republic of Wadiya.
Borat and
Brüno film director
Larry Charles directed the film. The main target of the film's satire was Libyan dictator
Muammar Gaddafi, who was still alive when the film was written. The producers of the film were concerned it would anger Gaddafi, possibly even resulting in a terrorist attack, so they released deliberate misinformation saying that the film was loosely based on a romance novel written by former Iraqi dictator
Saddam Hussein. Baron Cohen eventually appeared at the awards' red carpet with a pair of
uniformed female bodyguards, holding an
urn which he claimed was filled with the ashes of
Kim Jong-il. The "ashes", which Baron Cohen admitted to Howard Stern on the Tuesday, 8 May 2012 episode of
The Howard Stern Show were flour, were "accidentally" spilt onto
Ryan Seacrest.
Who Is America? Baron Cohen portrays various characters in
Who Is America?, including Erran Morad, an Israeli anti-terrorism expert. The character is referred to as a colonel (and later captain, general, major, sergeant, brigadier, sergeant corporal and lieutenant) in the
Israeli military and a former agent of
Mossad (or "not in the Mossad", as he often interjects). Before
Who Is America? aired on Showtime, some conservative public figures made statements saying that Baron Cohen had deceived them while in character. Hours before the premiere, Showtime uploaded the "Kinderguardians" segment on their YouTube channel, in which Morad explains to
Philip Van Cleave, the president of the Virginia Citizens Defense League, of the proposal of a new program where children ages 3 to 16 are armed with guns. He also interviews other conservatives, such as
Dana Rohrabacher,
Joe Wilson, and
Joe Walsh, who are openly supportive. Only
Matt Gaetz expresses skepticism of Morad's proposal and declines to be in his video. In the second episode, Morad teaches
Jason Spencer, a Republican state representative from Georgia, how to detect and repel terrorists by taking pictures up a woman's burqa with a selfie stick, walking backwards while baring his buttocks, and yelling racial epithets. After the airing of the episode, Spencer initially refused to step down, stating that he was exploited by the producers. In May 2018, Spencer lost his primary to a political novice, Steven Sainz, but was expected to serve the rest of his term until November. He eventually did step down on 31 July 2018, leaving the seat vacant. Baron Cohen has denied
Who is America? will return for a second season, noting the publicity surrounding the show and his interviews would make it harder for him to dupe guests.
Other work Baron Cohen guest-starred in the fifth season of
Curb Your Enthusiasm, with
Dustin Hoffman, as a guide to
Heaven. He also provided the voice of the
ring-tailed lemur king,
King Julien, in
DreamWorks Animation's film series,
Madagascar, and appeared as
Will Ferrell's arch rival, the French
Formula One speed demon Jean Girard, in the hit
Talladega Nights: The Ballad of Ricky Bobby (2006). He also appeared alongside
Johnny Depp in the film
Sweeney Todd: The Demon Barber of Fleet Street (2007) as Signor Adolfo Pirelli, co-starred in
Martin Scorsese's adventure film
Hugo (2011), and portrayed
Thénardier in
the 2012 film version of the musical Les Misérables. He appeared as a
BBC News Anchor in
Anchorman 2: The Legend Continues (2013). Baron Cohen has twice presented the
MTV Europe Music Awards, first as Ali G on 8 November 2001, in
Frankfurt, Germany, and then as Borat on 3 November 2005 in
Lisbon, Portugal. Baron Cohen appeared out of character to accept an award at the
British Comedy Awards in December 2006. He said at the time that Borat could not make it to the awards as "he's guest of honour at the Holocaust denial conference in Tehran", referring to the
International Conference to Review the Global Vision of the Holocaust. In September 2010, representatives for Baron Cohen confirmed that he was set to play
Freddie Mercury in the
Bohemian Rhapsody biopic about the rock singer. He dropped out of the project in July 2013, citing "creative differences" between him and the surviving members of
Queen. Queen guitarist Brian May later said that even though the band and Baron Cohen were on good terms, they felt that his presence would be "distracting". The role was later played by
Rami Malek. Baron Cohen shot a spread with model
Alessandra Ambrosio for
Marie Claire magazine to promote the film
Brüno. In 2010, Baron Cohen guest-starred in
The Simpsons episode, "
The Greatest Story Ever D'ohed", as Jakob, a quick-tempered Israeli tour guide. In 2012, Baron Cohen and his production company Four By Two Films signed a
first-look deal with
Paramount Pictures, and the deal was renewed in 2014 for three years and a two-film commitment. In Baron Cohen's
Grimsby (2016;
The Brothers Grimsby in the US), he plays the
football hooligan brother of a British
MI6 spy. The film received mixed reviews from critics and was a
failure at the box office. Baron Cohen portrayed political activist/anarchist
Abbie Hoffman in the drama
The Trial of the Chicago 7, with
Aaron Sorkin writing and directing. The film was released in September 2020 to positive reviews. For the
93rd Academy Awards, he received an Academy Award nomination for
Best Supporting Actor, marking his first Oscar nomination for acting. Baron Cohen appeared in the
Apple TV+ miniseries
Disclaimer, which was created, written, and directed by
Alfonso Cuarón. The miniseries ran from October to November 2024, where he portrayed the husband of the lead character played by
Cate Blanchett. In July 2025, he made a guest appearance in the
Disney+ miniseries
Ironheart, which is set in the
Marvel Cinematic Universe, where he portrayed demonic villain
Mephisto. While his appearance was previously announced, his character was kept secret until the series' finale. He is set to star opposite
Keke Palmer in the
David O. Russell film
Super Toys. == Activism ==