MarketThe Celebration Tour
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The Celebration Tour

The Celebration Tour was the twelfth concert tour by American singer-songwriter Madonna. It began on October 14, 2023, at the O2 Arena in London and ended on May 4, 2024, with a free concert on Copacabana Beach at Rio de Janeiro. Originally set to start on July 15, 2023, in Vancouver, the tour was postponed to October after Madonna developed a bacterial infection in late June which led to a multiple-day stay at an intensive care unit. As her first retrospective tour, it was based entirely on her back catalogue and 40-year career.

Background
performing during one of the concerts. He was among the celebrities featured on the video confirming the tour. On August 19, 2022, Madonna released Finally Enough Love: 50 Number Ones, a compilation album that includes remixes of her 50 number-one hits on the US Billboard Dance Club Songs chart. Following the release, the singer uploaded a six-minute video on her YouTube account in which she answered 50 of her fans' "most burning" questions; one asked if she was going to tour to promote the release, to which she answered: "Do you want me to go on tour?" Prior to the compilation's release, Madonna had expressed her desire to embark on a concert tour during an interview with Variety, where she referred to the stage as her "happy place". Rumors of a tour began circulating in October 2022, after outlets in Latin America began reporting that Madonna had booked a reservation at Montevideo's Estadio Centenario for early October 2023. In January 2023, Billboard, among other publications, announced that Madonna was planning an "anniversary" tour to celebrate her "deep catalog of hits", and that dates had already been booked at the O2 Arena in London. Rumors were fueled after the singer deleted her Instagram posts on January 16. The following day, Madonna officially announced the Celebration Tour through a video. Inspired by her 1991 film Truth or Dare and joined by Diplo, Jack Black, Lil Wayne, and Bob the Drag Queen, among others, the visual ended with Amy Schumer daring Madonna to go on tour and perform her "four decades of mega hits". According to Bob, no one in the video knew what was supposed to happen until the cameras started rolling. == Development ==
Development
On October 12, 2022, Madonna attended Post Malone's Twelve Carat Tour (2022–2023), a show where creative director Lewis James had worked on. After attending, the singer became interested in working with James, and later appointed him and long time collaborator Jamie King as creative directors for Celebration. According to James, she was "extremely involved in the process [...] and she knows what she wants". Choreography was in charge of Marseille-based collective (La)Horde, consisting of Martina Brutti, Jonathan Debrouwer, and Arthur Harel; Madonna heard of the trio through one of her dancers, and contacted them via Instagram. English musician Stuart Price was appointed musical director after a call he had with Madonna following the tour's announcement. He explained to the BBC that the tour would draw from four decades of archive footage and studio recordings; "A greatest hit doesn't have to be a song. It can be a wardrobe, it can be a video, or a statement". Personnel working on the tour included 24 dancers, 3 physical therapists, and a traveling crew of over 200 people ―including 25 in the costume department. He jokingly recalled: "[Madonna] DM'd my mom on Instagram [...] My mom texted me like, 'Madonna wants to work with me!'" Her manager Guy Oseary took to Instagram to release a statement, writing: "[Madonna's] health is improving, however she is still under medical care [...] [She] will need to pause all commitments, which includes the tour". In late July 2023, Madonna expressed her gratitude for her fans, team, and family: "Thank you for your positive energy, prayers and words of healing and encouragement [...] My focus now is on my health and getting stronger and I assure you, I’ll be back with you as soon as I can!", read a social media post. In a Pollstar article, manager Guy Oseary commented that, since the tour was about "celebrating" Madonna's career and life, it was "perfect that it aligned already with celebrating her 40 years and then something like this happens". To commemorate the London concerts, the royal family's flagmakers, Flying Colours, made a Royal Standard flag for Madonna's honor. Set to fly at full mast the days of the concerts, the red and gold flag showed an image taken from her third album True Blue (1986). Chris Taylor from Flying Colours commented: "[Madonna] is true pop royalty. We've been manufacturing flags for the Royal Family for over 20 years, but we've never made a flag quite like this". By June, before Madonna's time in the hospital, sessions were taking place at Uniondale's Nassau Coliseum. Rehearsals resumed at the same venue in mid-August, after Madonna was discharged from the hospital. In October, the week before opening night, it was reported that the troupe had moved to the AO Arena in Manchester for the final dress rehearsals. According to GQ magazine, rehearsals went on for six weeks after Madonna's return to the hospital. Stufish Entertainment stage director and architech Ric Lipson recalled that, "Madonna rehearses unlike most artists [...] Other[s], their dancers go and build the show somewhere and they come in a few weeks later". == Production ==
Production
Staging For the stage, Madonna worked with London-based company Stufish, with whom she had worked on the MDNA (2012), Rebel Heart (2015–2016), and Madame X tours. Lipson explained that they wanted to do something different to those outings, and came to the conclusion of a more immersive experience; "the way [Madonna] is seen, through video and her social media now for example, has changed. So we thought about making a show about where she is in the room". According to James, the show revolves around four main themes: Time, New York City, fragments, and "the story of [Madonna]". Drawing on these elements, as well as the singer's 40-year long career, the stage was conceived as an abstract map of New York, with a network of B-stages and runways inspired by the streets and blocks of Manhattan —Uptown, Downtown, Midtown, East and West. The team also came up with a kinetic, revolving, three-layered circular central stage that refers to both the wedding cake from Madonna's performance of "Like a Virgin" at the 1984 MTV Video Music Awards and a clock's shape. It allowed the singer to fly over the audience and move between the stage. According to Lipson, the portal was meant to act like a "time machine". Inspired by the original "Bedtime Story" music video, Massan's visual depicted "dreamy" landscapes, while Madonna's movements were recorded in real time and linked to an avatar that emulated them. Props included a massive disco ball for "Holiday" (1983), and a carousel adorned with crosses for "Like a Prayer" (1989). Songs When discussing the tour, Price revealed that the set list would include more than 40 songs, as well as a "couple of spoken word sections". Additionally, Celebration was the first Madonna tour to not feature an onstage live band. This was allegedly Madonna's decision, as she wanted to focus on the original recordings; nonetheless, her children played instruments on certain parts of the show. Upon announcement, publications like Billboard, Variety, Rolling Stone UK, and Consequence each created their "dream set list". In February 2023, the singer posted a picture on her Instagram, asking her fans, "what songs should I play?" She went on to upload a series of stories of herself writing out potential tracks for the concerts, including songs like "Like a Virgin", "Papa Don't Preach" (1986), "Crazy For You" (1985), "Lucky Star" (1983), "Rescue Me" (1991), "Erotica" (1992), and "Bad Girl" (1993), among others. A poll was created by Billboard for fans to vote on which songs they would like to hear on the tour. The official set list included songs Madonna had not performed in more than a decade: "Bedtime Story" and "Nothing Really Matters", last performed in 1995 and 1999, respectively; "Justify My Love" (1990), "Bad Girl", and "Rain" (1993) were sung for the first time since 1993; "Die Another Day" (2002), "Mother and Father" (2003), and "Live to Tell" had not been part of a tour since the mid-2000s. Other songs included were a cover of Gloria Gaynor's "I Will Survive" (1978), and "Don't Cry for Me Argentina" (1996). For the official wardrobe, Madonna worked with designers Eyob Yohannes and Rita Melssen. The duo came up with the outfits by focusing on the show's main theme: Madonna's 40-year long career. They decided to make their creations refer some of the singer's most famous outfits from the past; "[Fashion] has always been a part of [Madonna's] storytelling, so we drew from her past stylistically, and we kept those themes within the costumes", recalled Yohannes. Wanting to explore the sexual liberation of songs like "Erotica", Yohannes and Melssen settled on a boxing theme. A model of green, yellow, and blue tones was created specifically for the Rio de Janeiro show. The third act was based on the 2000s, and included songs like "Die Another Day" and "Don't Tell Me" (2000). Ruslan Baginskiy came up with an ensemble consisting of custom Miu Miu steel-toed cowboy boots, a leather corset, a studded shirt, and a leather cowboy hat. Madonna was involved in "every single [part of the] process [...] She cares about who the characters are, and the clothes telling that story", explained Yohannes. A concert in Nashville was announced as response to the Tennessee Senate Bill 3, and to the "100 anti-LGBTQ+ bills currently before state legislatures" in the United States. Calling the oppression of LGBTQ+ people "unacceptable and inhumane", Madonna vowed to donate portion of the proceeds from the Nashville show to trans rights organizations. Said concert, however, was cancelled due to scheduling conflicts. Throughout the show, Madonna paid tribute to deceased musicians and artists who've influenced her, including Billie Holiday, David Bowie, Michael Jackson, Prince, and Sinéad O'Connor. In the performance of "Live to Tell", about 300 pictures of people who died during the AIDS epidemic —including Keith Haring and Freddie Mercury— appeared on drop-down screens and banners that were draped throughout the venue. British singer Elton John applauded this tribute. While on the tour, the singer also referred political events such as the Russian invasion of Ukraine, the ongoing Gaza war, and the November 2015 Paris attacks. == Concert synopsis ==
Concert synopsis
" Before the concert, the screen displays an artwork by Los Angeles-based artist Jess Cuevas, showing a distorted picture of Madonna. After a DJ set, the concert begins with an introduction by Bob the Drag Queen, who walks to the stage through the audience set to a remix of "Deeper and Deeper" (1992), wearing a Marie Antoinette inspired dress, similar to the one worn by Madonna during the 1990 MTV Video Music Awards performance of "Vogue". He tells the audience about Madonna's beginnings in New York City in the late 1970s and early 1980s. Following the speech, Madonna appears on the circular center stage to perform "Nothing Really Matters" in the black Yohannes Kimono. "Everybody" and "Into the Groove" follow; the singer loses the kimono and switches to the Fındıkoğlu tailcoat. She's joined by dancers dressed in 1980s-inspired gear, while the backdrop screens depict a New York City skyline. Following a speech where she tells the audience that she's going to "tell you the story of my life", and is joined by a dancer dressed like her younger self, Madonna sings "Burning Up" on guitar as VHS-style projections of the CBGB play on the backdrops. "Open Your Heart" has the singer writhing on a chair, echoing the music video. "Holiday" is performed underneath a disco ball on the circular stage, set up to resemble Danceteria and Paradise Garage, as Bob plays as a bouncer who won't let Madonna enter the club. The number ends with the dancers slowly dropping to the floor. Madonna covers the last one with her trenchcoat and disappears under the stage. Following the opening verse of "In This Life" (1992), "Live to Tell" is sung with the singer flying over the audience on the portal frame. Images of people who died of HIV/AIDS are projected on the screens and throughout the venue. "Like a Prayer" closes the act. Mashed up with Madonna's own "Act of Contrition", and "Unholy" (2022) by Sam Smith and Kim Petras, it is performed atop a rotating carousel with crosses depicting a chapel, and dancers as half naked crucifixes. At the end, her son David Banda plays the guitar solo from "Act of Contrition" dressed as a Prince look-alike, while the screens show the message "I Would Die 4 U". The second act begins with an interlude set to the instrumental of "Living for Love" (2014). Then, Bob appears on the screens and gives a brief speech about relationships in the 1990s. "Erotica" is performed with Madonna and the troupe in boxing gear. The string introduction of "Papa Don't Preach" plays as Madonna recreates the masturbation sequence of the Blond Ambition tour with a dancer wearing one of the tour's costumes on the red velvet bed from that tour. An orgy-like performance of "Justify My Love" follows. After singing the first verse of "Fever", a mash-up of "Hung Up" and its remix, "Hung Up on Tokischa", is performed by Madonna amid topless dancers; Dominican rapper Tokischa makes an appearance on video. For "Bad Girl", Madonna's joined by her daughter Mercy James on piano. The ballroom performance of "Vogue" features the troupe, including Estere, breakdancing and voguing. They're dressed in ballroom-inspired costumes, and strut on the catwalk as Madonna and a guest judge them. Policemen then subdue the singer, giving way to a shortened performance of "Human Nature". The act ends with "Crazy for You", which sees the singer hug a dancer decked out in the bondage costume from the original "Human Nature" music video. ", depicting the singer surrounded by multiple dancers dressed like her throughout her career A video interlude set to "The Beast Within" opens the third act; it shows footage taken from the 2002 Steven Klein installation project X-STaTIC PRO=CeSS. The singer and dancers don leather cowboy-inspired gear for the performance of "Die Another Day", which takes place amid lasers. "Don't Tell Me" sees Madonna reenacting the song's music video, and engaging in a mock shootout with Bob. A country-tinged "Mother and Father" is sung as a duet between Madonna and her son David Banda; images of the singer's mother and Banda's biological mother are shown on the backdrops. Madonna then addresses the audience, looking back on motherhood and her hospitalization, and does an acoustic rendition of "I Will Survive". This is followed by a mashup of "La Isla Bonita" and "Don't Cry for Me Argentina"; Madonna's joined by a topless dancer in Army pants, and wraps herself up in a rainbow flag. An interlude that interpolates "I Don't Search I Find" and fragments of her Billboard Women in Music 2016 speech closes the section. Madonna wears the Versace catsuit and a long blonde wig for the final act. It begins with "Bedtime Story", sung atop a giant cube at the front of the stage. Massan's visuals play on the cube as Madonna sings. The ending of "Bedtime Story" is connected to the beginning of the next number, "Ray of Light". Performed on its Sasha Ultra Violet remix, the singer flies over the audience in the portal frame, as dancers perform amid lasers on the circular stage. The section's final song is a shortened "Rain"; footage of the "Frozen" music video plays on the screens, as Madonna —decked out in a long black robe— is embraced by a dancer in black. On the final interlude, set to a mashup of "Like a Virgin" and Jackson's "Billie Jean" (1982), silhouettes of Madonna and Jackson interact and hug each other on the screens. The video ends with the phrase "Never Can Say Goodbye". The closing number is "Bitch I'm Madonna", which has the cheers from her 2012 single "Give Me All Your Luvin'". Dancers march onstage dressed as different incarnations of the singer, whilst Madonna herself wears a blue corset and gloves, lace veil, and heavy jewelry, similar to the artwork shown before the concert. A short snippet of "Celebration" follows, featuring a chorus from "Music". After her past incarnations hug her and say goodbye to her, Madonna ends the concert thanking the audience and covering her face with the veil, disappearing into the stage. As the audience leaves the venue, an instrumental version of "The Power of Good-Bye" (1998) plays over the PA system. == Critical reception ==
Critical reception
Europe Of the opening night in London, the BBC's Mark Savage applauded the singer's looks, vocals, and the way she moved, "from one elaborate set-piece to the next with conviction and power". Joe Lynch from Billboard wrote: "This wasn’t just a party – it was an exuberant victory lap for a woman who showed up to New York City with $35 and turned herself into the biggest pop diva the world has ever seen". Rolling Stone UKs Nick Reilly deemed the concert, "two hours of overblown, indulgent fun that refuses to dance to the beat of anyone else’s drum"; he also singled out the performances, particularly "Holiday" and "Live to Tell", which he classified as "the first powerful moment of the night". Celebration is a "spectacular, ambitious and occasionally bemusing" concert, according to The Arts Desks Thomas H. Green, who also praised "Live to Tell", "Hung Up", and "Vogue", which he named the best moment of the night. Laura Snapes from The Guardian also lauded "Vogue" for its ballroom theme, which she felt showcased a genuine bond between Madonna and the LGBTQ+ community. The participation of the singer's children was also met with praise. Luis Hidalgo from El País considered it "one of the most complete and dazzling [concerts] by an artist who's given impressive shows [known for] their elegance, originality and fearlessness". From Vogue, Liam Hess was impressed with the singer's mood; describing her previous tours as "a little robotic in their military-level precision and acrobatic choreography", he added that she seemed "thrilled" to be back on stage and her presence was perceived "warmer than in previous years". Shaad D’Souza from Pitchfork described Celebration as "an Architectural Digest of the [Madonna] archives, as she shimmied across three catwalks, stepping into sets that echoed past tours and iconic moments", commenting that her voice sounded the best it has "since Ray of Light". Kirsten Sokol, from Belgian broadcaster VRT, was satisfied with the "dazzling" concert, but chastised the singer's tardiness and lack of a live band. Sutherland also criticized the lack of a band. The New York Times' Caryn Ganz wrote that the first act was the "most carefree", with "Like a Prayer" being the "most spectacular" performance. She also noted that the singer seemed "looser and chattier" than on previous tours, and let the dancers "do much of the heavy lifting, though she still handled choreography". Criticism was given to the lack of a band, as Ganz felt it "removed some of the theater of the show and put extra pressure on Madonna's vocals". Celebration was referred to as a highly energetic, busy, "two-hour-plus performance that carried fans [...] into the wee hours of the morning on a wave of welcome nostalgia", by Boston.com's Kristi Palma. Azul del Olmo from Excélsior regarded the show as a "legacy celebration that goes beyond than just music, but also religion, sexuality, and everything only Madonna can group into a completely inclusive party, where no one is different". " was referred to as a "spirited highlight of the night" by the Washington Blades Kevin Naff. According to The Washington Posts Chris Richards, "It’s hard to shock the world in this digital age — but on tour, Madonna is still finding new ways to make her music memorable". Metro Weeklys André Hereford deemed it a "high-energy, heartfelt" concert that was "executed with straightforward technical prowess", and highlighted "Everybody", "Live to Tell", "Bad Girl", and "Ray of Light". For Craig C. Semon from the Telegram & Gazette, Celebration is "pure, unabashed Madonna, embracing her glorious past while taking a stranglehold on the future", considering the spectacle as a "theatrical show about the pop icon's life". Writing for the Toronto Sun, Jane Stevenson gave the concert a three and a half star rating out of a potential four stars, and ranked "Open Your Heart", "Holiday", "Live to Tell", and "Erotica" as the night's best. The Globe and Mails Brad Wheeler noted that the repertoire was reworked in order to being presented in altered forms instead of relying on "nostalgia". A particularly positive review was given by Le Journal de Montréal, where Bruno LaPointe wrote that, "Madonna's crown as queen of pop has lost none of its luster. [she] proved it with a cracking, polished and frankly spectacular concert". For the Chicago Tribunes Bob Gendron, the concert was "ambitious, sexy, inclusive, buoyant, vibrant, defiant and, on occasion, messy, awkward, and overly busy [...] the very traits that define Madonna’s career". According to PopMatters Chris Rutherford, "in a year when Taylor Swift and Beyoncé owned the touring circuit, [Madonna] proves why she is the blueprint for all female pop artists who came after her". A negative review came from the Los Angeles Times, where Mikael Wood was disappointed with the inclusion of "forgettable" songs such as "Die Another Day", the "inexplicable" mashup of "Human Nature" and "Crazy For You", and the "overly moody" arrangements of songs like "Like a Prayer", "Hung Up", and "Ray of Light". In 2024, Celebration was named Madonna's best sixth concert tour by Sal Cinquemani, who wrote for Billboard that he watched and listened to Madonna's embracement of her legacy. Cinquemani continued: "With no new album to promote, the setlist is packed with so many iconic songs [...] that more than a dozen of her 28 top 5 hits on the Billboard Hot 100 had to be omitted". Brazil During the final show of the tour, held on May 4, 2024, in Rio de Janeiro, Brazil, many Brazilian media outlets turned their attention to the show. Ronald Villardo writing for GShow said the best part of the show was "Madonna's disposition"; he also struggled to believe how she "was hospitalized until just before the start of the Celebration tour. The energy on stage leaves any young artist in the dust". Sabrina Legramandi of O Estadão, one of the largest newspapers in Brazil, wrote that the show was a "Broadway's megaspectacle that went down in history". Lanna Silveira, in the newspaper Correio da Manhã summarized the show as "emotion, reference and sensuality", and about the first moments after the show started, she said: "What was seen next by millions of Brazilians was a clear demonstration of the strength of the Madonna phenomenon". The television program Fantástico mentioned that during the "Like a Virgin" interlude, Madonna heard the biggest chorus of her career and ended by saying that: "Copacabana, Rio and Brazil celebrated not only an extraordinary artist, but also what she represents: boldness, courage and freedom". However, despite the positive reviews of the show in the country's biggest media outlets, some media personalities and right-wing politicians created a wave of hatred against Madonna and the show, calling it "satanic" and a "pornographic show". Soon, many of these media personalities tried to associate and blame Madonna for the climate disasters that occurred in southern Brazil, the same week that the show took place. All of these criticisms came from politicians and newspapers associated with Bolsonarism, a far-right political line in Brazil. The Rio de Janeiro concert was broadcast live through Brazil's TV Globo, Multishow and Globoplay channels. == Broadcast ==
Broadcast
The final concert was broadcast on TV Globo, Multishow and Globoplay on May 4, 2024. The show was a free concert in Rio de Janeiro. It drew a crowd of over 1.6 million people, which became Madonna's largest crowd of her career and at the time set records for the largest audience ever for a stand-alone concert and the largest all-time crowd for a female artist. The broadcast, produced by Black Dog Films and directed by Jonas Åkerlund, won Gold award to Best Concert/Live Film at the Creative Circle Awards. == Tardiness lawsuits ==
Tardiness lawsuits
On January 19, 2024, Michael Fellows and Jonathan Hadden, two men who attended the Barclays Center concert on December 13, 2023, filed a lawsuit against Madonna for having started the show two hours later than the time listed on tickets. They accused the singer, Live Nation and the venue of "unconscionable, unfair, and/or deceptive trade practices" for the delayed start time, which the men accused of constituting a breach of contract and a "wanton exercise in false advertising". Madonna's lawyers argued that she "rarely" starts her concerts on time; they also pointed out that Hadden, a seemingly longtime fan of the singer's, should've been aware of her late starts. The plaintiffs decided to drop the case in June. Another lawsuit was filed in Washington D.C. three months later after the first one, where attendees accused Madonna of showing "total disrespect for her fans" and "forcing [them] to wait hours for her performance in a hot, uncomfortable arena". They also condemned her for not apologizing when she finally took the stage. The fans voluntarily dismissed the class action that December without giving a reason. The singer's tardiness had been previously criticized by Joy Behar and Sara Haines. == Commercial performance ==
Commercial performance
Ticket sales Despite reports of the tickets' high price, additional dates were added in London, New York, Seattle, Chicago, Toronto, Montreal, Boston, Miami, Houston, Dallas, Austin, San Francisco, and Las Vegas. On January 20, 2023, Billboard reported that the tour was "98% sold out", and that 600,000 tickets had sold out in a matter of hours throughout Europe and North America: The first three New York shows sold out in under 15 minutes, the first two London dates within 20 minutes, the Paris shows under seven minutes, and the Amsterdam date sold out in 10 minutes. Over 200,000 fans queued to buy tickets for the London shows, and nearly 30,000 did in the Netherlands; on top of that, Ticketmaster's website in Spain crashed momentarily. On January 23, 2023, second dates in Cologne, Berlin, and Lisbon were announced. Three days later, after four shows in London had sold out, a fifth concert was announced due to "sensational demand" for tickets. Later that day, due to continued demand, new dates were also added in New York City and Inglewood, bringing the total number of shows in the latter city to six. On the following day, a fourth and final concert in Paris was announced, as well. On January 30, 2023, due to continued demand, a sixth and final show in London was announced. On March 27, due to continued "overwhelming demand", eight additional shows were added in the US; these included second dates in Phoenix, and third shows in San Francisco and Las Vegas. Four days later, a second date was announced after the first one had quickly sold out. The third concert in the country was announced on April 27. Due to "overwhelming demand", a fourth show was announced on May 4, while a fifth and final date was added on December 1. Over 1.2 million tickets had been sold by June 30, 2023, according to Billboard. Celebration became one of the world's fastest-selling concert tours, with The New York Times describing it as "one of the year's big-ticket events". Boxscore In December 2023, Billboard reported that $77.5 million had been made from the European leg alone, which had sold over 429,000 tickets. Madonna earned $14.7 million, and sold 60,000 tickets, from the first four London concerts; with an additional $7.5 million from the fifth and sixth London shows, she became the third highest grossing act to play the O2 Arena following the COVID-19 pandemic, behind Elton John and Queen + Adam Lambert. Upon completion, according to figures reported to Billboard, the tour grossed $225.4 million from 80 shows, and had played to an audience of 1.1 million, making Madonna the first touring female artist to gross over $100 million in six different tours. According to Pollstar, in 2024 only it grossed $178.8 million, ranking as the tenth highest grossing tour of the year. Tourism and economy 's Copacabana Beach saw Madonna play to a crowd of over 1.6 million people, the biggest audience of her career. Around January 19, 2023, during pre-sales, more than 90% of hotels around the O2 Arena were booked up, and had to increase their prices. Viagogo reported that fans from 71 countries, including the United States, Spain, India and Turkey, flew to London to attend the opening show. It was sponsored by Itaú Bank (in celebration of its centenary), Rio's city prefecture and state government, and the beer company Heineken. The event drew over 1.6 million people, becoming Madonna's largest concert of her career, as well as the largest audience ever for a free stand-alone concert by any artist, and the largest crowd for a female artist in a single-one concert, at the time. Prior to the show's confirmation and participation, discussions about Madonna's impact on the local economy were addressed, notably by Rio de Janeiro's Municipal Secretary of Tourism. According to a survey by the city's prefecture, which was based on an estimated one million attendees, the single concert would yield an estimated million; 30 times more than the R$10 million invested, and a 20% rise in taxes over the same period in 2023. By late April 2024, TV Globo had already raised R$51 million for the broadcast. Institutions and media outlets, including Agência Brasil and Agência O Globo, referred to the tourism boost closely associated with the singer as the "Madonna effect", which included an increase of hotel bookings and airline flights. Additionally, Madonna's Brazilian listeners in Spotify saw an increase of 26%, and she reached her highest Google searches in the country since 2012, when she last performed in the city during the MDNA Tour. Searches for flight tickets surged by 82% compared to the weekend before Madonna's show announcement according to Decolar, while searches for accommodations increased by 1000% on Airbnb's platform, 900% for bus tickets ―including a 682% increase in ClickBus― and 300% for boat rentals. Furthermore, the Union of Hotels and Accommodation of Rio de Janeiro, HotéisRio, reported a 30% increase in demand for accommodation in just one day within various establishments, with full occupancy in the area expected near the event's date; this represented a 20% increase over the previous year. The Rio de Janeiro State Supermarket Association also expected a sale increase of 18% in supermarkets located at Copacabana. == Set list ==
Set list
The following set list was obtained from the concert held on October 14, 2023, at the O2 Arena in London, England, and additional sources. It does not represent all concerts for the duration of the tour. Act I • "It's a Celebration" • "Nothing Really Matters" • "Everybody" • "Into the Groove" • "Burning Up" • "Open Your Heart" • "Holiday" • "In This Life" • "Live to Tell" • "Like a Prayer" Act II • "Blond Ambition" • "Erotica" • "Justify My Love" • "Fever" • "Hung Up" • "Bad Girl" • "Ballroom" • "Vogue" • "Human Nature" • "Crazy for You" Act III • "The Beast Within" • "Die Another Day" • "Don't Tell Me" • "Mother and Father" • "I Will Survive" • "La Isla Bonita" • "Don't Cry for Me Argentina" • "I Don't Search I Find" Act IV • "Bedtime Story" • "Ray of Light" • "Rain" • "Like a Virgin" Act V • "Bitch I'm Madonna" • "Celebration" Notes • During the opening concert in London, on October 14, 2023, Madonna performed "Little Star" a cappella to commemorate the 27th birthday of her daughter Lourdes Leon. • On certain concerts, Madonna sang a cappella excerpts of "Causing a Commotion". • Madonna sang Cesária Évora's "Sodade" on the first Lisbon concert. • On the first New York concert, on December 13, 2023, "Burning Up" was mashed up with "I Love New York". • "Express Yourself" replaced "I Will Survive" on some American concerts, beginning with the first Boston date. • On the two Toronto concerts, Madonna sang the Sickick remix of "Frozen" instead of "Rain". "Frozen" was also sung on the Detroit concert. • "Take a Bow" was performed instead of "Rain" on certain concerts, including Saint Paul, San Francisco, Los Angeles and Mexico City. • During the final New York concert, on January 29, 2024, Tokischa joined Madonna onstage to perform "Hung Up". • Madonna sang a cappella snippets of "This Used to Be My Playground" on the second Chicago concert, on February 2, 2024. • During the Saint Paul concert, on February 13, Madonna performed a snippet of "Kiss" at the end of the acoustic performance of "Express Yourself". • On March 7, 2024, the third Inglewood concert, Kylie Minogue joined Madonna onstage to perform "I Will Survive" and "Can't Get You Out of My Head". • "Mother and Father" and "Don't Cry for Me Argentina" were not sung on the Rio de Janeiro concert; Madonna instead sang "This Little Light of Mine", "Express Yourself" and "Music", for which she was joined by Pabllo Vittar. Additionally, Anitta joined her for "Vogue". == Tour dates ==
Tour dates
Cancelled dates == See also ==
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