is featured on the track "Children of the Korn". Korn embarked on a promotional tour for the upcoming album across North America, which began on August 17, 1998, at
Tower Records in Los Angeles and ended in early September. Named Korn Kampaign, it was inspired by the styles of political campaigns and press conferences, but instead, these were aimed at fans.
Follow the Leader was released on August 18, 1998, through
Immortal/
Epic.
Follow the Leader is recognized as Korn's mainstream breakthrough, and the album that launched
nu metal into the mainstream. In the fall of 1998, Korn started the
Family Values Tour. According to Arvizu, the tour name was due to "so many of their friends who were like family to us played in bands". holding radio contest winners. The idea of the Korn Kage came originally from Arvizu. Korn maintained a generally low ticket price, usually no more than thirty dollars. Korn toured with the band Limp Bizkit, as well as
Ice Cube,
Orgy,
Incubus, and
Rammstein. The tour was considered to be a major success, and promoted
Follow the Leader to sales that were considered to have "skyrocketed". However, unlike all their other tours, they opted not to play in Europe for this cycle. The album was also promoted through
Concrete Marketing's Concrete Corner program with Jim Rose of
Jim Rose Circus as the pitchman. The promotion saw 100,000 copies of a compilation CD featuring tracks of breakthrough artists approved by Korn, as well as a previously unreleased Korn track, being shrink-wrapped to the album at participating stores and given away for free with each purchase of the album. Band artists (at the time) featured on this CD included
Kid Rock, Orgy,
Powerman 5000 and Limp Bizkit. The album had five singles issued: "
All in the Family", "
Got the Life", "
Freak on a Leash", "Children of the Korn", and "B.B.K." In January 1999, Korn participated in the
Australian tour of the
Big Day Out festival. To continue promoting
Follow the Leader, Korn launched a co-headlining US tour with
Rob Zombie and
Videodrone as the opening act that began on February 26, 1999, through mid-April. The tour was decided between Korn and Zombie as a reconciliation after a dispute due to the latter's non-participation in the Family Values Tour 1998. The tour was named Rock Is Dead and converged with the dates of
Marilyn Manson's
tour of the same name. In addition, a larger Korn Kage was included onstage, and the tour featured Davis beginning to wear a
kilt in live performances. During this tour, Korn's members switched places to perform "Earache My Eye"; guitarists
James "Munky" Shaffer and
Brian "Head" Welch swapped sides while Davis played the drums and Silveria the bass, and Arvizu took the microphone to sing. Korn and Zombie's Rock Is Dead Tour was a commercial and critical success. == Composition ==