Early work, DC, and Marvel While still in college, McFarlane began sending 30–40 packages of submissions each month to comics editors, totaling over 700 submissions after a year and a half, most of which were in the form of pinups. Half resulted in no response, while the other half resulted in rejection letters, though he received some constructive criticism from a few editors. One of them,
DC Comics'
Sal Amendola, gave McFarlane a dummy script to gauge McFarlane's page-to-page storytelling ability. Amendola's advice that McFarlane's submissions needed to focus on page-to-page stories rather than pinups led McFarlane to create a five-page
Coyote sample that he initially sent to
Uncanny X-Men editor
Ann Nocenti at
Marvel Comics, who passed it along to
Archie Goodwin and
Jo Duffy, the editors of the Marvel imprint
Epic Comics, which published
Coyote; these in turn passed it onto
Coyote creator
Steve Englehart, who contacted McFarlane in 1984 with an offer for Todd's first comic job: McFarlane soon began drawing for both DC and Marvel, with his first major body of work being a two-year run (1985–1987) on DC's
Infinity, Inc. In 1987, McFarlane illustrated the last three issues of
Detective Comics' four-issue "
Batman: Year Two" storyline. From there, he moved to Marvel's
Incredible Hulk, which he drew from 1987 to 1988, working with writer
Peter David. He also drew two issues of
G.I. Joe: A Real American Hero for Marvel, although only one issue (#60) was published with his artwork. His pencils for issue #61 would eventually be published as
G.I. Joe Special #1 in 1995.
The Amazing Spider-Man In 1988, McFarlane joined writer
David Michelinie on Marvel's
The Amazing Spider-Man, beginning with issue 298, drawing the preliminary sketch for that cover's image on the back of one of his
Incredible Hulk pages. McFarlane garnered notice for the more dynamic poses in which he depicted Spider-Man's aerial web-swinging, his enlarging of the eyes on the character's mask, and the greater detail in which he rendered his artwork—in particular, the elaborate detail he gave to Spider-Man's webbing. Whereas it had previously been rendered as essentially a series of X's between two lines, McFarlane embellished it by detailing far more individual strands, which came to be dubbed "spaghetti webbing". (McFarlane was possibly influenced by artist
Arthur Adams, whose visual conception of Spider-Man with a large-eyed mask, webbing with more detailed strands, and more contorted poses while web-swinging, can be seen in
Web of Spider-Man Annual #2, published in June 1986 – approximately 1½ years before McFarlane's first published Spider-Man work.) McFarlane drew the first full appearance of
Eddie Brock, the original incarnation of the villain
Venom. He has been credited as the character's co-creator, though this has been a topic of dispute within the comic book industry (
see Eddie Brock: Creation and conception). McFarlane's work on
Amazing Spider-Man made him an industry superstar. One critic of McFarlane's detail-heavy style was
Comics Journal editor
Gary Groth, who said of McFarlane in a 2017 interview, "He doesn't have any authentic virtues as a visual stylist. His work is so overembellished that it disguises the fact that the composition is chaotic and cluttered to the point of being almost unreadable. He never really learned the craft of comics — he just faked it really well." During his run on
The Amazing Spider-Man, McFarlane became increasingly dissatisfied with the lack of control over his work, as he wanted more say in the direction of storylines. He began to miss deadlines, requiring guest artists to fill in for him on some issues. McFarlane was succeeded on
Amazing Spider-Man by McFarlane's future fellow
Image Comics co-founder
Erik Larsen.
New Spider-Man title Wanting to appease McFarlane, Marvel gave McFarlane a new, adjectiveless
Spider-Man title for him to both write and draw.
Spider-Man #1 (August 1990) sold 2.5 million copies, largely due to the
variant covers with which Marvel, seeking to capitalize on McFarlane's popularity, published the issue to encourage
collectors into buying more than one edition. This practice was a result of the
comics speculator bubble of the 1990s, which would burst later that decade. to form
Image Comics, an
umbrella company under which each owned a
publishing house. McFarlane's studio,
Todd McFarlane Productions, Inc. (
TMP), published his creation, the
occult-themed
Spawn, written and drawn by McFarlane. It was Image's second release, following the release of
Rob Liefeld's
Youngblood the month prior.
Spawn is notable for being one of only two Image books that debuted during the company's 1992 launch, along with Erik Larsen's
Savage Dragon, that continued to be published into the 2020s. During Image's early years of operation, the company was subject to much industry criticism over aspects of its business practices, including late-shipped books, In 1994, McFarlane and DC Comics collaborated on an intercompany crossover, each producing a book featuring Batman and Spawn. The first of the two books,
Batman-Spawn: War Devil was written by
Doug Moench,
Chuck Dixon, and
Alan Grant, drawn by
Klaus Janson, and published by DC. It was followed by
Spawn/Batman, which was written by Frank Miller and drawn by McFarlane. In 2006, McFarlane announced plans for
Spawn/Batman with artist Greg Capullo, which McFarlane wrote and inked, and which paid tribute to Jack Kirby. He also began taking an active role in comics publishing again, publishing collections of his
Spawn comics in
trade paperback form.
Spawn Collection Volume 1 collecting issues 1–12 minus issue 9 (due to royalty issues with Neil Gaiman) and 10 (due to a vow he made to Sim) was released in December 2005. The first volume achieved moderate success, ranking 17 in the top one hundred graphic novels, with pre-order sales of 3,227 for that period. In 2008, McFarlane returned to co-plot the series with returning writer Brian Holguin, with issue 185. The book survived the
comics speculator bubble's crash, but its sales have fluctuated, never matching the sales figures of the 1990s. Though it continues publication, its appearance on the
Diamond Top 300 chart has been intermittent since the mid-2000s. Nonetheless, Shea Hennum of
Paste magazine has observed of the series, "It's a book that, for a time, people continued to buy because of the character instead of the creator. It has become as much of an institution as it is a comic. The comic was initially written by Kirkman, penciled by
Ryan Ottley, and inked by McFarlane, with Greg Capullo providing layouts. McFarlane contributed pencils to some issues, and co-wrote issue 28, the series finale, with
Joe Casey, who took over writing duties from Kirkman. In 2019, McFarlane wrote and drew
Spawn #301, surpassing
Dave Sim's 300-issue series
Cerebus as the longest-running
creator-owned comics series. The book, released on October 2 of that year, earned McFarlane a place in the
Guinness World Records, for which McFarlane was given a certificate on October 5, 2019 at the
New York Comic Con, prior to his panel, "The Road to Historic Spawn 300 and 301." At
San Diego Comic-Con 2022, it was announced that McFarlane would write a new Batman/Spawn crossover, with
Greg Capullo as artist, and a release date of December 2022.
Todd McFarlane Entertainment Todd McFarlane Productions published multiple Spawn spin-offs and mini-series. He increasingly concentrated his attention on those other ventures, which resulted in more sporadic work as an illustrator. In 1994, McFarlane created a toy company, Todd Toys, initially to merchandise collectible action figures of the
Spawn characters. In three months, the company sold more than 2.2 million of the action figures nationwide. After
Mattel sent a
cease-and-desist order based on a male doll in Mattel's
Barbie line named Todd, McFarlane changed the company name to
McFarlane Toys. The company's line of figures quickly expanded to those of popular cultural icons, such as members of the band
Kiss, characters from the film franchise
Texas Chainsaw Massacre, TV series such as
The X-Files, and sports figures such as
Terrell Owens. In 1999, the company sold over 6 million action figures. and
Korn's 1998 third studio album
Follow the Leader. That same year, McFarlane founded
Todd McFarlane Entertainment, a film and animation studio. In collaboration with
New Line Cinema, it produced the 1997
Spawn film and a new Spawn movie, planned in 2008.
Spawn, while critically panned, was a modest box office success, earning $54.8 million domestically, and almost $33 million worldwide, against a $40 million budget. Todd McFarlane Entertainment also produced the animated series ''
Todd McFarlane's Spawn, (featuring voice work by actor Keith David) which aired on HBO from 1997 until 1999. Ed Bark of The Dallas Morning News'' called the series a "very unpleasant viewing experience" and asked "why anyone would want to subject themselves to such a relentlessly grim, gruesome dehumanizing experience." Nonetheless, the animated series won a 1998
Primetime Emmy Award for Outstanding Achievement in Animation. The studio produced a number of music videos and other animations, including: • 1998: "
Do the Evolution" by
Pearl Jam –
Rolling Stone included this video in its 2012 list of The Greatest Animated Music Videos. • 1999: "
Freak on a Leash" by
KoЯn – This video debuted at number eight on MTV's
Total Request Live on February 9, 1999, and peaking at number 1 on its thirteenth day, February 25. and spent ten non-consecutive days at the top position until its
"retirement", on May 11, 1999. The video won the
Grammy Award for Best Short Form Music Video and the 1999
Metal Edge Readers' Choice Award for Music Video of the Year. It was also nominated for a
1999 MTV Video Music Award. • 2002:
The Dangerous Lives of Altar Boys – McFarlane produced the animated sequences in this film by
Peter Care, in which the main characters, Tim and Francis, imagine themselves as muscle-bound warriors. Although the consensus at
Rotten Tomatoes was equivocal of the sequences' effectiveness,
Armond White of
New York Press singled them out for praise. • 2022: "
Patient Number 9" by
Ozzy Osbourne - Co-directed with
M. Wartella. October 2003 saw the release of the Swollen Members album
Heavy, with Canadian and international covers that were both illustrated by McFarlane. On July 21, 2011, at San Diego Comic-Con, McFarlane and
Stan Lee debuted their new comic,
Blood Red Dragon. The series is a collaboration with musician
Yoshiki and stars a fictionalized version of him. McFarlane and
Boston Red Sox pitcher
Curt Schilling formed the gaming studio
38 Studios (formerly
Green Monster Games), to produce role-playing games, with McFarlane overseeing art direction. In February 2012, the company released its only title,
Kingdoms of Amalur: Reckoning, a single-player
action role-playing game that was a moderate success, but by late May 2012, the company had ceased operation, due to financial difficulties for which it had filed for bankruptcy. McFarlane was one of several artists to illustrate a variant cover for Kirkman's
The Walking Dead No. 100, which was released July 11, 2012, at
San Diego Comic-Con. In July 2017,
Blumhouse Productions announced McFarlane would direct
King Spawn. McFarlane had by then written a first-draft script. In May 2018, it was announced that
Jamie Foxx would portray the titular character. In July 2018, it was reported that
Jeremy Renner would be starring alongside Foxx as Detective Twitch. On October 25, 2018, filming was set to begin in June 2019, but was eventually delayed to a later date. In August 2021, it was reported that
Broken City screenwriter
Brian Tucker had been hired to rewrite McFarlane's screenplay. In October 2022,
The Hollywood Reporter stated that
Scott Silver,
Malcolm Spellman, and Matthew Mixon had been hired to pen a new draft on the screenplay, and that Renner's continued involvement depended on the new draft's outcome. McFarlane expressed doubts about directing the film himself. In November 2021, McFarlane launched a dedicated television development and production arm of his
McFarlane Films, which has signed a first-look deal with production company wiip. As of November 2021, the company has three shows in development: a
Spawn spin-off
Sam & Twitch; the stop-motion, animated event series
McFarland; and a live-action adaptation of the Sean Lewis comic
Thumbs. ==Sports==