TLC's exclusive
greatest hits album for the United Kingdom market was first announced in June 2007 with the planned title
Crazy Sexy Hits, a play on the title of their second studio album,
CrazySexyCool (1994). This
compilation is the group's third to be released in the country after
Now & Forever: The Hits (2003) and
Artist Collection (2004), the first of which was certified
Silver in the country while the latter failed to chart anywhere. On August 20, 2007,
Sony BMG, head of the group's former
LaFace and
Arista Records, released the compilation fully titled
The Very Best of TLC: Crazy Sexy Hits. This name was later listed by
Radio.com's contributor Jeremy D. Larson as the thirty-second "cutest" title for any greatest hits album. On August 13, a week prior to the compilation's release, TLC's 2003 video album
Now & Forever: The Video Hits was re-packaged and reissued to match the album's appearance. The DVD includes 10 music videos, behind-the-scenes footage and a photo gallery. Its cover had also been
re-designed to coincide with the compilation's, in which both feature close-up shots of the members with their faces painted in blue metallic tones, cropped from a full picture originally taken by French-American photographer
Seb Janiak for their single cover of "
No Scrubs" and for their third studio album
FanMail (1999). Amongst the promotion of the compilation, a 30-second televised advert was also conducted by the label with a contest organized by Black British women's magazine
Precious, giving free copies of the CD to their readers. For some alternative
digital releases, the album's title was changed to
The Best of TLC before itself and all of the group's previous compilations—except
Now & Forever: The Hits—were deleted from iTunes Store to focus on their latest major greatest hits project
20 in 2013. ==Material==