Setting The game takes place in an
alternate historical timeline, in which
Franklin D. Roosevelt is assassinated in 1933, allowing Senator
Huey Long to become President of the United States. Under Long, it is implied that Japan did not attack the United States, and did not give them a reason to fight against Germany, leaving the United Kingdom to defend itself from the German forces alone. The
Battle of Britain was lost, allowing the Germans to invade and occupy the entire country. Most of the volunteer forces of the
Home Guard became complicit in helping the Germans, with only a few attempting to resist. At some point during the occupation, the population of the island town of Wellington Wells did what is initially only alluded to as a "Very Bad Thing" that caused the Germans to voluntarily leave their island, allowing the British citizens there to live free. However, the repercussions of the Very Bad Thing left the citizens with immense anguish and guilt over their actions, leading to the invention of a new hallucinogenic drug called "Joy", which suppresses all unhappy memories and leaves its user in a chemically-induced euphoria, while also brightening how they perceive their environment. However, its many adverse side effects include addiction, short-term memory loss, loss of appetite, nightmarish hallucinations, and being susceptible to manipulation. By the 1960s, Wellington Wells' isolation led to resounding advances in technology, including
Tesla-styled weapons, portable power cells, and automated security systems. Its inhabitants—referred to as "Wellies"—wear white "Happy Face" masks, which were created to forcefully mold the wearer's cheekbones into a smile, resulting in the wearer permanently smiling. Joy is freely dispensed in pill form and is also laced into the city's water supply. To encourage the drug's consumption, the media is tightly controlled and centers on "Uncle" Jack Worthing, a friendly presenter whose voice and image widely broadcasts government
propaganda over the city's televisions and radios. Some Wellies developed immunity to Joy—partly due to ingesting bad batches of the drug—and subsequently became depressed or insane from remembering the Very Bad Thing; these people were then driven out of Wellington Wells and came to be known as "Wastrels". Others who voluntarily refuse their Joy are known as "Downers" and seen as a threat; if caught, Downers are either force-fed Joy, are taken to a Joy Doctor to get a potentially lethal liquid injection of Joy, or are outright killed on the spot. As a result, Wellington Wells has become a
dystopian police state on the verge of collapse.
Story The game features three different playable characters, each with their own story arcs that intersect throughout the game: '''Arthur's Story:''' Arthur Hastings (
Alex Wyndham) works as a
censor approving or redacting old news articles from Wellington Wells' Department of Archives, Printing, and Recycling. While working, he comes across a news clipping of him and his older brother Percy (Bradley Henderson) after
World War II. At this point, Arthur can either take his Joy (which ends the game) or refuse it, wanting to remember Percy. If the latter choice is taken, Arthur attends an office party with his boss, Victoria Byng (
Katherine Kingsley), and watches in horror as Victoria and his co-workers consume a rat that they hallucinate to be a candy-filled
piñata. He is then called out as a Downer and chased by two police constables, ending up in the Garden District, now populated by Wastrels. Arthur resolves to escape Wellington Wells and find Percy. With the assistance of various characters, Arthur works his way through the districts uncovering certain truths along the way. It is eventually revealed that the "Very Bad Thing" was when the population of Wellington Wells turned over all children under the age of 13 years to the Germans in exchange for their freedom. Arthur discovers that the German tanks used to threaten the town into compliance were actually
dummy tanks made of
papier-mâché, and that while the populace could have resisted, they did not out of fear. He also learns that Wellington Wells is slowly falling apart; the city's infrastructure is failing, an unspecified disease outbreak has occurred, and Joy is becoming less effective, with scientist Anton Verloc (
Michael Shaeffer) researching a new version of Joy to permanently lobotomize the populace and keep them in a never-ending state of euphoria. Eventually, Arthur reaches a railway bridge leading out of Wellington Wells, and recalls that he swapped his identity card (which stated his age as 12) with Percy's (who had just turned 13) before the children of Wellington Wells boarded the fateful train to Germany, effectively sacrificing his brother to save himself. '''Sally's Story:''' The creator of a new brand of Joy, Sally Boyle (
Charlotte Hope), works as an experimental chemist in her laboratory after being kicked out of Haworth Labs by its director, Anton Verloc. The local police
constabulary threaten Sally into supplying them with her Joy, which forces her to scrounge the city for new ingredients to create a fresh batch. Sally is secretly a mother to the first baby born in Wellington Wells in a long time: Gwen, who Verloc fathered. When Gwen becomes sick with
measles, Sally asks Arthur, her childhood friend, to find a bottle of
cod liver oil. Arthur, not knowing it is for Gwen, agrees in return for a Letter of Transit from General Robert Byng (
Stephen Boxer), Sally's most prominent patron and on-and-off lover. Sally eventually remembers how her mother poisoned her family when she and her siblings were to be taken to Germany, leaving Sally as the sole survivor. Arthur delivers the oil and considers having Sally join his escape, but he changes his mind and leaves when she tells him about Gwen. Determined to flee Wellington Wells with Gwen, Sally plans to steal General Byng's personal
motorboat hidden near his military base. She convinces Dr. Helen Faraday (Samantha Lee) to create a new engine for the boat but fails to steal the key, getting knocked out by a sleeping dart trap. She awakens to find herself with General Byng in his safehouse; Byng intends to keep Sally imprisoned there until the problems in Wellington Wells are resolved while sending Gwen away to the mainland. Sally refuses, fights Byng, takes the key to the boat, and locks him inside the safehouse. Sally sneaks Gwen to the boat at night and rides it out of Wellington Wells. '''Ollie's Story:''' Ollie Starkey (Allan James Cooke) is a former
British Army soldier, who lives as a recluse at his fortified hideout in the Garden District. His only company is a talking hallucination of his daughter, Margaret (Eloise Webb), killed years ago during the Very Bad Thing. After helping Arthur along his journey and having his hideout destroyed by Wastrels, he finds his former commander, General Byng. He informs him of the papier-mâché tanks Arthur had discovered. Byng reveals that he knew about the fake tanks but remained quiet to avoid a rebellion, which he doubts would have been successful. He also reveals that Ollie knew about the tanks as well, having served as Byng's
orderly at the time. Unable to remember, Ollie leaves to confront Byng's daughter, Victoria. Ollie captures her and withholds her Joy, forcing her to remember that she had helped the Germans during the Very Bad Thing. Both aware of the city's true history, Ollie informs her that the city's food has run out and implores her to help him reveal these truths to save the people. Victoria agrees, but when Ollie releases her, she attacks him and escapes. After finding the town's
executive committee too addled on Joy to pay any mind to the tanks or the famine, Ollie decides to confront Uncle Jack (Julian Casey), Wellington Wells' friendly celebrity propagandist. Ollie infiltrates his broadcasting studio above City Hall, but he finds the studio is abandoned and Jack is missing. He plays a tape of his final but unreleased broadcast, in which Jack suffers an emotional breakdown brought about by resurfacing memories of his daughter Margaret and despairs over the town's hopeless situation. Ollie finally realizes that Margaret was actually ''Jack's'' daughter; Jack had tried to hide her from the Germans, but Ollie (who was their neighbor and hated Jack for being a
collaborator) informed on them, and she was shot trying to flee. Now willing to atone, Ollie broadcasts the unreleased tape to the city, awakening the population. He then bids farewell to Margaret and builds a
hot air balloon that he rides out of Wellington Wells.
Epilogue: After Sally and Ollie's chapters have been completed, the player can choose one of two endings: either Arthur departs Wellington Wells for the mainland and continues his search for Percy, or takes a memory-destroying pill and rejoins the populace in their ignorance. If Arthur continues to the mainland, he encounters an impoverished young child complaining about the rainy weather, indicating other towns in England did not follow the path Wellington Wells did. ==Downloadable content==