The sixteenth generation of the Crown family was unveiled on 15 July 2022. Considered as a "reboot" to the Crown nameplate, four body styles were introduced, which are Crossover, Sport (previewed by the Crossover EV concept car in December 2021), Sedan and Estate. The latter three body styles were released within the 2023 and 2024 timeframe. Citing the Crown as a "symbol of Japan's affluence and Japanese pride", In Japan, the four models were sold in dedicated stores for the Crown brand, named "The Crown". The decision to develop the sixteenth-generation Crown arose from rejection of plans for a mid-generational refresh of the fifteenth-generation model, after Akio Toyoda scrapped the plans and advocated for a next-generation model at a product planning meeting. With the exception of the
S230/232 sedan, this generation is the first Crown to use a front-wheel drive-based platform (
TNGA-K) – although it is paired with Toyota's
drive shaft-less electric all-wheel drive (
E-Four) system as standard.
Crossover (S235; 2022) |
Toyota Crown Sport |
Toyota Crown Signia/Estate |
Lexus RX (ALA10/ALH10) |
Toyota Highlander/
Kluger/
Crown Kluger (XU70) |
Lexus ES (XZ10) }} |
Gasoline hybrid: | 2.5 L
A25A-FXS I4 (AZSH35) | 2.5 L
A25B-FXS I4 (China, AZSH30) | 2.4 L
T24A-FTS turbo I4 (TZSH35) }} | 1 = 2×
permanent magnet synchronous: | 2 =
2.5 L: | 3 =
3NM (front);
4NM (rear) | 4 =
2.4 L turbo: | 5 =
1ZM (front);
1YM (rear) }} | 1 =
2.5 L: | 2 = (gasoline engine only) | 3 = (
3NM motor) | 4 = (
4NM motor) | 5 = (combined system output) | 6 =
2.4 L turbo: | 7 = (gasoline engine only) | 8 = (
1ZM motor) | 9 = (
1YM motor) | 10 = (combined system output) }} | eCVT (2.5 L) | 6-speed "Direct Shift-6AT" automatic + "eAxle" (2.4 L turbo) }} |
Power-split (2.5 L) |
Parallel (2.4 L turbo) }} }} The Crossover-type Crown was released on 15 July 2022 as the first body style of the sixteenth-generation Crown family to be launched. It was sold in North America after 50 years of hiatus of the Crown nameplate in the region since 1972. The design of the Crossover-type Crown was described as a combination between a full-size sedan and an
SUV, with a sloping roof and a conventional sedan trunk opening. It is based on the
front-wheel drive-based
GA-K platform while offering "E-Four"/"E-Four Advanced" electric four-wheel drive system as standard. All models come equipped with acoustic glass and extensive sound deadening to improve
noise, vibration, and harshness, emphasizing Crown's premium positioning. File:2024 Toyota Crown Crossover RS in Black and Precious Bronze, rear left.jpg|Rear view File:Toyota CROWN CROSSOVER G"Advanced" (6AA-AZSH35-AEXMB(F)) (cropped).jpg|Interior
Powertrain Two standard gasoline hybrid powertrain options are offered, which is a 2.5-liter
A25A-FXS engine producing a total of system output with "E-Four" four-wheel drive system and
eCVT, and a more powerful
turbocharged 2.4-liter
T24A-FTS engine (marketed as "Dual Boost Hybrid System" in Japan and "Hybrid Max" in North America) producing a total of system output and of torque with "E-Four Advanced" four-wheel drive system and a 6-speed "Direct Shift-6AT" automatic transmission with rear "eAxle".
Markets Japan In Japan, grade levels offered for the are the X, G, G Leather Package, G Advanced, G Advanced Leather Package, RS, and RS Advanced, with the latter two equipped with the
T24A-FTS engine. Targeted monthly sales in Japan is set at 3,200 units.
North America The North American market Crown went on sale in October 2022 as a 2023 model year vehicle as a replacement to Toyota's former full-size sedan, the
Avalon. Offered only in the Crossover body style and marketed simply as "Crown", grade levels available in the US and Canada are XLE, Limited, and Platinum. The latter is equipped with the
T24A-FTS engine and a standard . The North American market Crown does not wear the Crown emblem at the front and the steering wheel; it instead wears Toyota's corporate emblem. It is also not equipped with the full-width
daytime running light bar available in the Japanese market model, which is replaced with a chrome piece. In 2024, for the 2025 model year, the Nightshade Edition grade was added.
China In China, the model is sold as the
Crown SportCross by
FAW Toyota as an imported model. It was introduced at the
December 2022 Guangzhou Auto Show. It was offered in two grades: 2.5L HEV Premium Edition and the 2.4L HEV AWD Supreme Edition.
Taiwan In Taiwan, where it is imported and sold by
Hotai Motor, sales commenced on 30 March 2023. It is the first Crown model to be offered in Taiwan since 1974, when the nameplate was withdrawn from the market after production of the third generation ended. Like North America, the model is offered only in the Crossover body style and marketed simply as "Crown". It is available in two grade levels: Noble () with the
A25A-FXS engine and Royal () with the
T24A-FTS engine.
South Korea The South Korean market Crown went on sale on 5 June 2023. This is the first Crown model in South Korea to be offered since 1972 when the nameplate was withdrawn from the market after production agreement with its local partner Shinjin Motors ended. Similar to other markets, it is available with two grades with the hybrid powertrain as standard: 2.5 L Hybrid and 2.4L Dual Boost Hybrid.
Middle East The 2023 Crown went on sale in the Middle Eastern markets on 11 June 2023. In Bahrain, it's available in three grades: Mid-Lux with the A25A-FXS engine and High-Low & High with the T24A-FTS engine. In Saudi Arabia, it's available in two grades: Premium & Majesta. In the United Arab Emirates, it's available in two grades: XLE and Platinum. This marks the first Crown model to be sold in the
Gulf Cooperation Council markets since the 2000 model year after the production of the 10th generation ended.
Safety The 2023 model year Crown was awarded "Top Safety Pick+" by
IIHS.
Sport (S236; 2023) |
Toyota Crown Crossover |
Toyota Crown Signia/Estate |
Lexus RX (ALA10/ALH10) |
Toyota Highlander/
Kluger/
Crown Kluger (XU70) }} |
Gasoline hybrid: | 2.5 L
A25A-FXS I4 (AZSH36) }} | 1 = 2×
permanent magnet synchronous: | 2 =
2.5 L: | 3 =
3NM (front);
4NM (rear) }} | 1 =
2.5 L: | 2 = (gasoline engine only) | 3 = (
3NM motor) | 4 = (
4NM motor) | 5 = (combined system output) }} | eCVT (2.5 L) }} |
Power-split or
plug-in (2.5 L) }} }} The
Crown Sport was previewed as a prototype model in July 2022 alongside the Crossover, Sedan, and Estate models. Previously, the same model was showcased as a
battery electric concept car called the "Crossover EV" in December 2021. File:Toyota_Crown_Sport_Z_'24_(2).jpg|Rear view File:The interior of Toyota CROWN SPORT Z (6AA-AZSH36W-BNXGB).jpg|Interior
Markets Japan The Crown Sport hybrid launched in Japan on 6 October 2023, with orders beginning the same day. It was initially available solely in one trim, Z. The plug-in hybrid RS variant followed later in December.
Sedan (S230/232; 2023) | Yoshiaki Miyazaki, Yuri Okubo, Sho Arai, Makoto Wakihara, and Keiji Nishi (exterior) | Norihiro Matsubara, Yuki Ujita, and Satoshi Suzuki (interior) }} | 4.3
Ah lithium-ion (HEV) | 4.0
Ah lithium-ion (FCEV) }} }} The Crown Sedan is a four-door sedan that was showcased as a pre-production model in July 2022, alongside the Crown Crossover, Crown Sport, and Crown Estate, and was scheduled for a 2023 release. It uses the same platform as the
second-generation Mirai with its
longitudinal engine and
rear-wheel-drive layout. Compared to the fifteenth generation, the sixteenth-generation sedan is longer in length and longer in wheelbase. After a series of introductions, the Crown Sedan was launched in Japan on 2 November 2023 and went on sale on 13 November. Targeted monthly sales in the country is 600 units. File:TOYOTA_CROWN_SEDAN_(S230)_China_(2).jpg|Rear view File:Toyota Crown Sedan Hybrid with Modellista parts.jpg|Rear view (with optional Modellista parts) File:Toyota Crown Sedan FCEV interior.jpg|Interior
Markets Japan In Japan, the Crown Sedan is marketed simply as "Crown" (though the "Sedan" designation is used to distinguish it from the other variants) and is available in one grade, Z, for both the fuel cell (FCEV) and hybrid (HEV) configurations. In the same year, Toyota also released another special edition, "Matte Metal Edition". Based on the Z grade, this car is completely matte metal colour. The interior combines black luster and black wood-grain panels, like the "THE 70th" model, matte metal logo on the interior. Both models are offered in two variants, HEV and PHEV. Both models are also offered in four body styles.
China In November 2022,
FAW Toyota announced plans to sell the sixteenth-generation Crown Sedan in China as an imported model, marking the return of this model to the Chinese market after the domestically produced fourteenth-generation sedan was discontinued in 2020. A working prototype of the FCEV model, built to Chinese specifications, was later showcased by Toyota at
Fuji Speedway during the 2023
Fuji 24 Hours endurance race. The Crown sedan went on sale in China in April 2024 with two grades available, Premium and Extreme. Like other Crown-branded vehicles, the Crown sedan is distributed through FAW Toyota dealerships.
Estate/Signia (S238; 2024) |
Toyota Camry (XV80) |
Toyota Crown Crossover |
Toyota Crown Sport |
Toyota Highlander/
Kluger/
Crown Kluger (XU70) |
Lexus RX (ALA10/ALH10) }} |
Gasoline hybrid: | 2.5 L
A25A-FXS I4 (AZSH38) |
Gasoline plug-in hybrid: | 2.5 L
A25A-FXS I4 (AZSH39W) }} | motor = | (AZSH38) | (AZSH39W) }} | (HEV) | (PHEV) }} }} The Crown Estate crossover with its slightly low-roof styling was previewed as a mock-up model in July 2022, and is available in both hybrid and plug-in hybrid powertrains. File:Toyota CROWN "ESTATE" PHEV PROTOTYPE (3).jpg|Side view File:The_rearview_of_Toyota_CROWN_ESTATE_Z_(6AA-AZSH38W-CNXGB).jpg|Crown Estate Z Rear view File:Toyota_CROWN"ESTATE_Z"_(6AA-AZSH38W-CNXGB)_interior.jpg|Interior
Markets Japan The Crown Estate was originally planned to be release in March 2024 in Japan, but was delayed to July to allow for further development. It was delayed again as a result of a certification scandal. The Crown Estate finally went on sale in Japan on 13 March 2025 in RS PHEV and Z HEV trims.
North America The model went on sale in North America in June 2024 for the 2025 model year as the
Crown Signia. It replaced the smaller
Venza. The Crown Signia is available in XLE and Limited trims, powered by a 2.5-litre naturally aspirated inline-four gasoline hybrid engine paired with two electric motors (
all-wheel drive). The system has a total output of .
Safety The 2025 model year Crown Signia was awarded "Top Safety Pick" by
IIHS. == Nameplate usage for other models ==