By 1914, the Traymore, which had been the city's most popular hotel, now had stiff competition from the
Marlborough-Blenheim Hotel, located across from the Traymore on Ohio Avenue and the Boardwalk. Owner Josiah White III, Daniel White's half brother, had contracted the services of Price and McLanahan to build an extension to his Marlborough House which had opened in 1902. The result was the modern Blenheim hotel which was one of the first hotels constructed using
reinforced concrete. Built during the autumn and winter of 1914–15, White contracted with Price and McLanahan to replace the existing wooden-frame Traymore with a massive concrete structure that would rival the Marlborough-Blenheim. Price's Traymore was built directly behind the 1906 tower, and was designed to take advantage of its ocean views: hotel wings jutted out further from the central tower toward Pacific Avenue, thus affording more guests ocean views. The new Traymore opened in time for the 1915 season, and was a success. Built with tan brick and capped by yellow-tiled domes, the Traymore instantly became the city's architectural showpiece when it opened in June 1915. The hotel was such a success that White commissioned a 25-story additional tower to be built, but was unable to secure funding for the project due to World War I. The Traymore catered to an upscale clientele, and was described in 1924 as "the
Taj Mahal of Atlantic City," decades before
Donald Trump opened a
casino resort with that name. The Traymore featured four faucets in every bathtub: hot and cold city water, hot and cold ocean water. There was a fifth faucet in the sink for ice water. The Traymore was leased by the US Military during
World War II, as part of
Army Air Force Basic Training Center No. 7. The forty-seven
Atlantic City resort hotels taken over by the
United States Military were collectively dubbed "Camp Boardwalk". The Traymore was operated jointly with the adjacent
Chalfonte-Haddon Hall Hotel as the
England General Hospital, which opened on April 28, 1944. The hospital was named for Lt. Col. Thomas Marcus England, who had worked with
Walter Reed researching
yellow fever in
Cuba in 1900. The Traymore served as the convalescent reconditioning section of the hospital. The last patients left the hospital in June 1946 and the Traymore was returned to its owners and reopened soon after. The
Traymore Hotel Outdoor and Indoor Swimming Pools were built 1954 to designs by architect
Samuel Juster of
New York City. ==Demise and present status==