WTBS After leaving Brown University, Turner returned to the South in late 1960 to become general manager of the
Macon, Georgia, branch of his father's business. Following his father's suicide in March 1963, Turner became president and chief executive of Turner Advertising Company when he was 24 and turned the firm into a global enterprise. He joined the
Young Republicans, saying he "felt at ease among these budding conservatives and was merely following in [his father]'s far-right footsteps", according to ''It Ain't as Easy as It Looks''. In the late 1960s Turner began buying several Southern radio stations. In 1969, he sold his radio stations to buy a struggling television station in Atlanta,
UHF Channel 17
WJRJ (now WPCH). At the time, UHF stations did well only in markets without
VHF stations, like
Fresno, California, or in markets with only one station on VHF. Independent UHF stations were not ratings winners or that profitable even in larger markets, but Turner concluded that this would change as people wanted more than several choices. He changed the
call sign to WTCG, erroneously claimed to have stood for "Watch This Channel Grow" but in actuality stood for Turner Communications Group. Initially, the station ran old movies from prior decades, along with theatrical cartoons and bygone sitcoms and drama programs. As a better syndicated product fell off the VHF stations, Turner would acquire it for his station at a very low price. WTCG ran mostly second- and even third-hand programming of the time, including fare such as ''
Gilligan's Island, I Love Lucy, Star Trek, Hazel, and Bugs Bunny''. Other low-cost content included humorist
Bill Tush reading the news at 3 a.m., prompting Turner to jokingly comment that, "we have a 100% share at this time". Tush once delivered the news with his "
co-anchor" Rex, a
German Shepherd. The dog (who belonged to an associate) was shown next to Tush on set, wearing a shirt and tie while eating a peanut butter sandwich. Rex appeared only on one episode, but a myth grew where many people thought the dog was a nightly guest. By 1972, WTCG had acquired the rights to telecast
Atlanta Braves and
Atlanta Hawks games. Turner would go on to purchase UHF Channel 36
WRET (now WCNC) in
Charlotte, North Carolina, and ran it with a format similar to WTCG. In 1976, the
Federal Communications Commission (FCC) allowed WTCG to use a satellite to transmit content to local cable television providers around the nation. On December 17, 1976, the rechristened WTCG-TV Super-Station began to broadcast old movies,
situation comedy reruns, cartoons, and sports nationwide to cable-television subscribers. As cable systems developed, many carried his station to free their schedules, which increased his viewers and advertising. The number of subscribers eventually reached 2 million and Turner's net worth rose to $100 million. He bought a plantation in Jacksonboro, South Carolina, for $2 million. In 1976, Turner bought the Atlanta Braves, and in 1977, he bought the Atlanta Hawks, partially to provide programming for WTCG. Using the rechristened WTBS superstation's status to broadcast Braves games into nearly every home in North America, Turner turned the Braves into a household name even before their run of success in the 1990s and early 2000s. At one point, he suggested to pitcher
Andy Messersmith, who wore number 17, that he change his surname to "Channel" to promote the television station. In 1978, Turner struck a deal with a student-operated radio station at
MIT,
Technology Broadcasting System (now WMBR), to obtain the rights to the WTBS call sign for $50,000. Such a move allowed Turner to strengthen the branding of his "Super-Station" using the initials TBS. Turner Communications Group was renamed
Turner Broadcasting System and WTCG was renamed
WTBS. In 1986, Turner founded the
Goodwill Games with the goal of easing tensions between capitalist and communist countries. Broadcasting the events of these games also provided his superstation the ability to provide Olympic-style sports programming.
Turner Field, first used for the
1996 Summer Olympics as
Centennial Olympic Stadium and then converted into a baseball-only facility for the Braves, was named after him.
CNN In 1978, Turner contacted media executive
Reese Schonfeld about his plans to launch a 24-hour news channel (Schonfeld had previously approached Turner with the proposition in 1977 but was rebuffed). Schonfeld responded that it could be done with a staff of 300 if they used an all electronic newsroom and satellites for all transmissions. It would require an initial investment of $15 million–$20 million and several million dollars per month to operate. In 1979, Turner sold his North Carolina station,
WRET, to fund the transaction and established its headquarters in lower-cost, non-union
Atlanta. Schonfeld was appointed first president and chief executive of the then-named
Cable News Network (CNN). CNN hired Jim Kitchell, former general manager of news at
NBC as vice president of production and operations;
Sam Zelman as vice president of news and executive producer;
Bill MacPhail as head of sports, Ted Kavanau as director of personnel, and
Burt Reinhardt as vice president of the network.
Turner Doomsday Video Turner famously stated before CNN debuted: "We won't be signing off until the world ends. We'll be on, and we will cover the end of the world, live, and that will be our last event... we'll play the National Anthem only one time, on the 1st of June [the network's debut on June 1, 1980], and when the end of the world comes, we'll play '
Nearer, My God, to Thee' before we sign off." Reportedly, Turner plans to make good on that promise. He commissioned a video recording of a military marching band playing the hymn. Turner has sometimes played the tape for reporters, noting the reason he made it. In 2015, the video was found in CNN's database and leaked. The video was tagged in the database as "[Hold for release] till end of world confirmed".
Other ventures In 1981, Turner Broadcasting System acquired
Brut Productions from
Faberge Inc. After a failed attempt to acquire
CBS, Turner purchased the film studio
MGM/
UA Entertainment Co. from
Kirk Kerkorian in 1986 for $1.5 billion. Following the acquisition, Turner had amassed enormous debt and sold parts of the acquisition; Kerkorian bought back MGM/UA Entertainment. The MGM/UA Studio lot in
Culver City was sold to
Lorimar/
Telepictures. Turner kept MGM's pre-May 1986 and pre-merger film and television library.
Turner Entertainment Co. was established in August 1986 to oversee film and television properties owned by Turner thanks to the deal with Kerkorian. Having acquired MGM's library of 2,200 films that were made before 1986, Turner syndicated them to television stations across the country. Opposition to Turner's colorization arose among cinephiles, film critics, actors, and directors. Film critic
Roger Ebert wrote that broadcasting a colorized
Casablanca "will be one of the saddest days in the history of the movies. It is sad because it demonstrates that there is no movie that Turner will spare, no classic however great that is safe from the vulgarity of his computerized graffiti gangs." Due in part to Turner's colorization, the
Library of Congress established the
National Film Registry with the aim to preserve American films in their original formats. In 1988, Turner purchased
Jim Crockett Promotions. He renamed it
World Championship Wrestling (WCW), which became the main competitor to
Vince McMahon's
World Wrestling Federation (WWF). This rivalry became known as the
Monday Night War, and would last throughout the 1990s. In 2001, under
AOL Time Warner, WCW was
sold to the WWF. Also in 1988, Turner introduced
Turner Network Television (TNT) with
Gone with the Wind. TNT, initially showing older movies and television shows, added original programs and newer reruns. Turner would later create
Turner Classic Movies (TCM) in 1994, airing Turner's library of pre-1986 MGM films,
Warner Bros. films made before 1948, and all RKO films, as well as license to 1000 other films, though it has expanded its library since. In 1989, Turner created the
Turner Tomorrow Fellowship for fiction offering positive solutions to global problems. The winner, from 2500 entries worldwide, was
Daniel Quinn's
Ishmael. {{external media In 1990, he created the Turner Foundation, which focuses on philanthropic grants concerning issues pertaining to the environment and overpopulation. In the same year he created
Captain Planet, an environmental
superhero. Turner produced the television series
Captain Planet and the Planeteers and its later sequel series with Captain Planet as the featured character. In 1992, the pre-May 1986 MGM library, which also included Warner Bros. properties including the early
Looney Tunes and
Merrie Melodies libraries and also the Fleischer Studios and Famous Studios
Popeye cartoons from Paramount (and then United Artists), became the core of
Cartoon Network. A year before, Turner's companies purchased
Hanna-Barbera Productions (whose longtime parent,
Taft/Great American Broadcasting, had been headquartered in Turner's original hometown of Cincinnati), beating out several other bidders including
MCA Inc. (whose subsidiaries included
Universal Pictures and
Universal Destinations & Experiences) and
Hallmark Cards. With the 1996 Time Warner merger, the channel's archives gained the later Warner Bros. cartoon library as well as other Time Warner-owned cartoons. In 1993, Turner and Russian journalist Eduard Sagalajev founded the Moscow Independent Broadcasting Corporation (MIBC). This corporation operated the sixth frequency in Russian television and founded the Russian channel
TV-6. Turner pulled out in 1994, at the insistence of local executives. He considered re-entering the market in 2001, during a challenging period of independent
NTV. In 1993, Turner also considered acquiring
Paramount Pictures, but withdrew from this endeavor following a meeting with then-
QVC head
Barry Diller.
Time Warner merger Turner Broadcasting System merged with Time Warner on October 10, 1996, with Turner as
vice chairman and head of Time Warner and Turner's cable networks division. Turner was dropped as head of cable networks by CEO
Gerald Levin but remained as Vice Chairman of Time Warner. He would be succeeded in March 2001 as head of Turner Broadcasting by
Jamie Kellner, who was also greatly responsible for cancelling
WCW's television contracts on networks which Turner previously ran. He resigned as AOL Time Warner vice chairman in 2003 and then from the Time Warner board of directors in 2006. On January 11, 2001, Time Warner was purchased by
America Online (AOL) to become AOL Time Warner, a merger which Turner initially supported. However, the burst of the
dot-com bubble hurt the growth and profitability of the AOL division, which in turn dragged down AOL Time Warner's performance and stock price. At a board meeting in fall 2001, Turner's outburst against AOL Time Warner CEO
Gerald Levin eventually led to Levin's announced resignation effective in early 2002, being replaced by
Richard Parsons. In contrast to Levin, who as CEO isolated Turner from important company matters, Parsons invited Turner back to provide strategic advice, although Turner never received an operational role that he sought. Time Warner dropped "AOL" from its name in October 2003. In December 2009, AOL was spun off from the Time Warner conglomerate as a separate company. Turner was Time Warner's biggest individual shareholder. When asked about buying back his former assets, he replied that he "can't afford them now". In June 2014,
Rupert Murdoch's
21st Century Fox made a bid for Time Warner valuing it at $80 billion. The Time Warner board rejected the offer and it was formally withdrawn on August 5, 2014.
Rivalry with Murdoch Turner had a long-running feud with fellow cable magnate Rupert Murdoch for years. This originated in 1983 when a Murdoch-sponsored yacht collided with the yacht skippered by Turner,
Condor, during the
Sydney to Hobart Yacht Race, causing it to run aground from the finish line. At the post-race dinner, a drunken Turner verbally assaulted Murdoch, afterward challenging him to a televised fistfight in
Las Vegas. Murdoch's
Fox News, established in 1996, became a rival to Turner's CNN, a channel that Murdoch regarded with disdain for its "liberal slant" in news coverage. Time Warner declined to carry it on their New York City cable network in response, who in the midst of a merger, Turner said would "squash Rupert Murdoch like a bug." In 2003, Turner challenged Murdoch to another fistfight, and later on accused Murdoch of being a "warmonger" for his support and backing of President
George W. Bush's
invasion of Iraq. However, revealing in an interview with
Variety in 2019, Turner said he and Murdoch have since made amends.
Atlanta Braves For most of his first decade as owner of the Braves, Turner was a very hands-on owner. This peaked in 1977, his second year as owner. Turner was suspended for one year by
Commissioner of Baseball Bowie Kuhn on January 3, 1977, for his actions while pursuing the signing of free agent outfielder
Gary Matthews from the
San Francisco Giants. Matthews signed a five-year, $1.875 million contract with the Braves on November 18, 1976. Kuhn's actions stemmed from remarks made by Turner to then-Giants owner
Bob Lurie during the
1976 World Series. In addition, the Braves were also stripped of their first-round selections in the June 1978 draft of high school and college players. Turner, however, successfully appealed the suspension and Kuhn relented and reinstated the draft selections, one of which would turn out to be
Bob Horner from
Arizona State University. On May 11, 1977, with the team mired in a 16-game losing streak, Turner sent manager
Dave Bristol on a 10-day "scouting trip" and Turner himself took over as interim manager – the first owner/manager in the majors since
Connie Mack. He ran the team for one game (a loss to the
Pittsburgh Pirates) before
National League president
Chub Feeney ordered him to stop running the team. Feeney cited major league rules which bar managers and players from owning stock in their clubs. Turner appealed to
Commissioner of Baseball Bowie Kuhn, and showed up to manage the Braves when they returned home. However, Kuhn turned down the appeal, citing Turner's "lack of familiarity with game operations." In the mid-1980s Turner began leaving day-to-day operations to the baseball operations staff, and the team (still under Turner's ownership) won the
1995 World Series. The Atlanta Braves were sold by Time Warner (which had assumed control after the merger with Turner Broadcasting System) to Liberty Media in 2007. == Awards and honors ==