Setup As early as 1976, some members of parliament demanded the creation of a commercial television channel, but concerns were raised by the government over a potential loss of revenue from newspapers and magazines. A license was granted to
Fleet Group Sdn. Bhd., which was owned by
Tan Sri Halim Saad in 15 September 1983. Officials from
Corporate Business Solutions were in talks with Fleet group executives regarding the development of broadcasting in the country. The plan was to produce 30% national content and air 70% international content, with the option to buy programmes produced by the government. Fleet group, the publisher of the
New Straits Times, was chosen due to its "capacity, capability and expertise". The channel, with a projected launch date of 1 January 1985, was budgeted at RM 45 million. One of the plans was to recapture urban audiences, who had escaped television in pursuit of other forms of entertainment, especially home video, a practice that, among the ethnic groups, was more prevalent in Chinese Malaysians. In November 1983, TV3 announced that its broadcasts would start ahead of schedule, at some point in 1984. Work for the transmitter at Bukit Besi started in February 1984, revealing the
TV3 name to the public. In a surprise move, the channel later secured the rights to the
1984 Summer Olympics days later, to be held later in the year in
Los Angeles. The decision still depended on whether or not the owners would start the channel on time. A prospective launch date of between June and July was then announced.
Beginning of operations TV3 (Sistem Televisyen Malaysia Berhad) officially began broadcasting in the
Klang Valley (the area surrounding
Kuala Lumpur, capital of Malaysia) in conjunction the Hijri date of the first day of the holy month of
Ramadan year 1404 AH (1 June 1984) at 5:00pm
local time. The deliberate choice of starting the channel during Ramadan was to test the openness of the Malaysian society. The television channel used to broadcast from a building in Jalan Liku,
Bangsar,
Lembah Pantai,
Kuala Lumpur before it moved to Sri Pentas,
Bandar Utama,
Petaling Jaya,
Selangor in 1995. Initially, the channel ran for seven hours a day - 5:00pm to 12:00am relying largely on television series produced mainly in the UK and the USA. The programming was mostly new to Malaysia, although some shows were already acquired by SBC (now
Mediacorp) in neighboring
Singapore. The channel initially had its coverage area limited to the
Klang Valley, with plans to start increasing its coverage by the end of the year. Among the shows seen on the new service were
Yellow Rose,
Hill Street Blues (which SBC rejected),
Just Our Luck and
Scarecrow and Mrs King. There was also a dedicated slot for Chinese viewers (7 to 8pm), prime-time entertainment at the time RTM's channels were airing news and related programming, and movies in the last slot before closedown. Initially the channel, despite its entertainment format, was faced with criticism over the lack of news and documentaries, while clerics believed that the channel's lack of documentaries would have an adverse influence. Facing the moral controversies the channel had suffered, the channel added prayer calls (RTM had already done for its channels) and had plans to air the main news from RTM. In order to broadcast the news, TV3 needed permission from various organisations (
ABU,
Asiavision,
Visnews, etc.). In late June 1984, the government was studying the effects to TV3 related to the permission of allowing private radio stations to be opened. In July 1984, it was announced that TV3 was extending its signal "before long", with an estimated cost of $100 for the maintenance of three transmitting stations, with stations in
Penang and
Johor to relay its programming, but would also provide separate programming adhering to differences between states. The stations outside Kuala Lumpur would refuse to air content that had already been the source of controversy from conservative figures, with documentaries and related programming likely to fill in the slots. In the case of Johor, the station - which owing to the
recent creation of a third VHF channel in Singapore was disabled from broadcasting on VHF) - would refuse to carry content that was already being carried by SBC's channels, due to content rights issues between the two countries. An agreement was held on 23 August to start relaying RTM news bulletins from 31 August. By October 1984, the channel had surpassed the popularity of both RTM networks, despite its limited coverage area at the time. A survey of 25,000 people conducted by Survey Research Malaysia in September gave satisfactory results to the channel. The slot between 8 and 9pm was seen by 66.9% of the sample, whilst on weekends, the figure increased to 76.9% in the 10pm to midnight period alone. Video rental shops have been feeling the pressure of the channel, witnessing a 20% drop in sales. TV3 had also gained a shadow audience outside of the Klang Valley, with viewers in the area taping programming to relatives and friends in areas without its signal. TV3 announced in December 1984 that its network would expand by the middle of 1985. Dual audio and stereo were to start in the
Klang Valley station in January 1985. The service was the first in the region. The separate signal for the southern end of Peninsular Malaysia - which included Singapore in its spillover area - was to get TV3 in August 1985. The lack of frequencies available on
VHF prompted the station - whose line-up was separate from the Klang Valley station - to start on
UHF. Within weeks TV3 showed its silence over the installation of the new station in Johor, as well as further incompatibilities with the Singaporean legal system, including tobacco advertising (which SBC outlawed) and movies in Chinese dialects other than Mandarin. As of February 1985, TV3 was still submitting a proposal to the government to install stations in
Ipoh,
Johor Bahru and
Penang. The government approved the expansion plan in March 1985, encompassing all of
West Malaysia, with the plans starting in July. Singaporean advertisers at the time were hesitant in switching to TV3, preferring to wait for the arrival of the station to Johor in order to see the results. At the end of March, equipment had arrived from Japanese company
Toshiba to set up the Johor station. Negotiations were underway to find a suitable UHF frequency. Technical difficulties led to the delay of the opening of the Johor station. Consequently, the final date was settled for December 1985. The plan involved five new stations: Penang, Ipoh, Malacca, Johor and Kuantan. The initial idea of having different schedules for different states was scrapped in favor of a uniform national schedule. In addition,
UMNO Youth demanded the channel to end its western cosmopolitan image in favor of one that is more supportive of the Malaysian identity, as well as adopting the same censorship system as the two RTM channels. For its first anniversary on 1 June 1985, the channel aired the
1985 Eurovision Song Contest held in
Gothenburg, on a four-week delay, in primetime. In August 1985, it was decided that the station should start in Johor on 1 November 1985. By the end of the year, TV3 was broadcasting 60 hours a week. 10% of the programming was in Malay (main news and the current affairs programme
Majalah Tiga), 10% in Chinese (especially Hong Kong dramas) and the remaining 80% in English. The hour-long Cantonese drama slot attracted high advertising revenue. Test signals in Johor started on 2 November 1985. Singapore's
Housing Development Board said that it wouldn't modify its rooftop antennas to receive the new service, as it was against the Singaporean government's policy to facilitate the reception of foreign television stations. Furthermore, Singaporean newspapers wouldn't have access to listings for the channel. The government discouraged its viewing, largely due to series in Chinese dialects other than Mandarin. As of August 1986, TV3 aired 32% local content compared to RTM's 65%. TV3 began stereo broadcasts in 1987, using the
German system. Despite the scarcity of stereo programmes in the market, TV3 has managed to make programmes in mono audio sound like stereo by splitting the mono sounds with a special synthesizer. Later in the month, it expanded its stake to 70%. An underwriting agreement with several local banks for its public listing was held on 26 January 1988. The station was listed at the Kuala Lumpur Stock Exchange (now
Bursa Malaysia) for the first time on 25 April 1988. In December 1987, TV3 began running its in-house produced 41-second
public service announcement spot on
AIDS, featuring the voice of Nassier Rahman. The spot aired eleven times between programmes since it started. It ran concurrently with competitor RTM's, which ran for 45 seconds and air once a day on its television channels. TV3 started broadcasting to
Sarawak in 1988. Initially it was scheduled for 26 August but technical problems delayed its launch there by a few days. TV3 expanded to central Kelantan, Kota Kinabalu and central Pahang in 1989. TV3 had its near-debut in the food business in November 1988 with the acquisition of some of
Cold Storage's shares but did not materialise because the receipt of approval did not reach the authorities at that time. In May 1989, representatives of
MCA Youth met with TV3's management on whether to air Chinese news on TV3, despite its shortage of Mandarin-speaking staff. The Young Malaysian Movement launched a boycott on TV3 in January 1990 to urge Malaysian Chinese to stop watching the channel and ask all TV channels to air news in the languages of Malaysia's three main races. The boycott would also be supported by MCA Youth as well. In June 1990, MCA Youth gave TV3 a 10-day ultimatum to decide whether to broadcast the news in Mandarin. Meanwhile RTM had planned to air its Mandarin news broadcast on TV3; however the decision was left to TV3 on whether to air it.
Later years By 1990, half of TV3's programmes are in Malay, as required by the government. TV3's sports programmes in 1990 consist of
American football, the
1990 Super Bowl and Italian soccer, competing with RTM's
1990 Commonwealth Games. During the
1990 general election campaign, TV3 was the only TV crew among the thirty local and foreign newsmen in the Semangat 46 party manifesto reveal. The party's leader refused to allow his voice to appear in news reports but have the crew film the ceremony. TV3 expanded to
Seremban,
Bukit Fraser and two more sites in Sabah in 1991 and Mersing, Johor and Miri, Sarawak in late 1992. The
New Straits Times Press through its employees Abdul Kadir Jasin and Khalid Ahmad bought TV3 in a management buyout in 1993. In January 1994, TV3 entered the mini-cinema business with the 60% acquisition of Power Annex Sdn Bhd, a local film distributor and cinema franchise company. The following month, TV3 entered the local film industry by acquiring rights to a local film produced by Penglipur Lara Sdn Bhd and Televisual Sdn Bhd. On 1 March 1994, TV3 introduced full-time morning broadcasts, along with rival TV1. Among its programmes include
Buletin Awal, which started at 6 am, a morning edition of
Business News and
Malaysia Hari Ini, with its initial lineup of presenters of Mahadzir Lokman, Christine Ling, Aziz Desa and
Hasbullah Awang. Complementing the programmes were a review of major newspapers, weather reports and traffic updates with the
Kuala Lumpur City Hall and traffic police. TV3 and public broadcaster, RTM in August 1994 were ordered by the Information Minister,
Mohamed Rahmat to ban
khunsa (a person who has both male and female genitals) and
pondan (a man who resembles a woman) from appearing in any of their programmes. The ban was made to prevent local communities from being "influenced by bad culture practiced by the Western communities". TV3 had at least one hour a week of local Chinese drama in 1994. In September, it was announced that
Singapore Cable Vision's then-upcoming cable network would carry the channel from 1995, ending the government's arms-length stance since its beginning. On 1 July 1995, TV3 along with Indonesian station
RCTI launched Citra Nusantara, airing Saturdays at 8 am, "providing topical insights" of Malaysia and Indonesia. On 1 September 1995, TV3 extended its broadcasting hours to 1 am on weekdays and 2 am on Saturday and Sunday weekends instead of 12 am and 1 am respectively. In 1996, TV3 set up its four subsidiaries in Ghana in which it owns a 52.5% of equity stake for each of these subsidiaries. In 1997, TV3 and
MetroVision was ordered by the Ministry of Information to relocate their transmitters to the
Kuala Lumpur Tower. TV3 began 24 hour broadcasting on 31 August 1997 after the government realised that cable and satellite television stations that operate 24 hours have no negative effect to the population, something the government previously sceptical about for productivity reasons. TV3 had plans to start a second channel by the name of TV9 in 1997, unrelated to the present-day TV9. The application had yet to be received by the Information Ministry. In April 1998, TV3 and MRCB agreed to build studios and audiotorium in Shah Alam, costing RM 7.2 million and planned to be completed on 31 October 1998. TV3 would be the sole user of such facilities. MRCB will receive RM1.7 million from TV3's advertising income. In November 1998, TV3 decided to reduce its broadcast hours to just 12 hours for Mondays to Thursdays instead of 20 hours starting next month. In the financial results of MRCB ending 31 August 1998, TV3 recorded a loss of RM 82 million. TV3 become the first TV station in Malaysia and the Asian region when it introduces a 3D broadcast in 2001 for some of its programmes and international films. It also held a charity campaign known as Kurniaan Harapan (A Gift of Hope) in collaboration with the Tun Hussein Onn National Eye Hospital and the Malaysian Association for the Blind (MAB) to raised funds for the visually-impaired. To coincide with the campaign, a 3D spectacles was on sale at selected
Caltex,
7-Eleven, Courts Mammoth and TOPS outlets. The campaign took place from 28 January to 26 February 2001. On 22 September 2003, both Sistem Televisyen Malaysia Berhad and
The New Straits Times Press (Malaysia) Berhad were
spun off from
Malaysian Resources Corporation Berhad (MRCB), in which the latter had acquired from Renong Berhad in 1993 to form
Media Prima Berhad. In 2004, TV3 celebrates its 20th anniversary and concurrently reintroduced 24-hour broadcast time, which has introduced a year before, in 2003. On 6 September 2007, TV3 along with its sister channels,
NTV7,
8TV and
TV9 made available for online viewing via Media Prima's newly-launched streaming service, Catch-Up TV, which later rebranded as
Tonton. In 2008, TV3 through programs produced by it, dominates the list of 20 programs with higher viewership. During the Eid-ul-Fitr celebration in 2009, TV3 dominated 30 percent of entire viewership. In the first quarter of 2013, TV3 commands a 26% of market share in television audience. On 1 June 2024, TV3 celebrated its 40th anniversary. It also organised an event called
Immersio: Inspirasi Generasi By TV3, which took place at the
Telekom Museum prior to its anniversary celebration.
Media Prima announced on 15 October 2024 that the news operations of all of its television networks, including TV3, will began broadcast at the company's Balai Berita starting 21 October after more than two decades operated at Sri Pentas, Bandar Utama. On 12 March 2025, 15 days after the
Sri Pentas building were closed, all of the company's TV networks logo, including TV3, were removed from its former building. ==Programming==