Hip-hop fashion

Late 1970s to mid-1980s wearing Kangol bucket hats , DMC, and Jam Master Jay displayed at the Rock and Roll Hall of Fame During the late 1970s, sportswear and fashion brands such as Le Coq Sportif, Kangol, Adidas and Pro-Keds became established and attached themselves to the emerging hip-hop scene. In the 1980s, hip-hop DJs were known for wearing brightly colored name-brand tracksuits, sheepskin and leather bomber jackets, backpiece jackets, Clarks shoes,), Kangol bucket hats, nameplates, name belts, multiple rings and heavy gold jewelry. Men's jewelry typically focused on heavy gold chains, while women's jewelry consisted of large gold earrings. The fashion of 1980s hip-hop is widely regarded as one of the key components of the old-school hip-hop culture. It is often celebrated in nostalgic hip-hop tracks such as Ahmad's 1994 single "Back in the Day" and Missy Elliott's 2002 song of the same name. As per Gwendolyn O'Neal, author of African American Aesthetics of Dress (1997), "The African-American aesthetic of dress is not exclusively African or American, but rather is influenced by distinct 'cultural' experiences that stem from being of African ancestry and living in America." In an interview with Black Book Magazine, rapper Jay-Z supported this view and defended the preference for luxury fashion brands in hip-hop culture as a way of "living on our own terms, rather than trying to imitate an elite lifestyle." The use of high-end fashion products in the hip-hop lifestyle is not necessarily driven by conspicuous consumption. The brand's immense popularity among the hip-hop subculture community eventually led to its global expansion. The character portrayed by Will Smith in The Fresh Prince of Bel-Air serves as a notable example of the classic style and fashion trends of the 1990s. He is consistently dressed in bright and colorful garments, throwback jerseys, and baseball caps. Similarly, rappers such as Kid 'n Play and Left Eye of TLC also popularized the use of bright-colored clothing and baseball caps. Among women, TLC and the late R&B singer Aaliyah created a fashion trend by pairing baggy pants with crop tops or sports bras, and occasionally adding an oversized flannel shirt to their looks. This style represented their own version of femininity and conveyed the idea that not everything needs to be form-fitting and tight in order to be considered sexy. Kris Kross established the fad of wearing clothes backwards. In 1984, Nike collaborated with Michael Jordan to create the well-known basketball shoes, the Air Jordans. Even though the price point ranged from US$100 (which was considered a high price point then), it did not stop people from lining up for hours just to get their hands on a pair of these shoes. To date, Air Jordans are still widely worn by basketball players, and with Nike releasing retro versions from time to time, which sell out globally within minutes of the release date. Adidas had a large role in sneaker culture, helped by Run-DMC when the group's single "My Adidas" released in 1986. Other clothing brands such as Reebok, Kangol, Fila, Champion, Carhartt, and Timberland were closely associated with the hip hop scene, particularly on the East coast with hip hop acts such as the Wu-Tang Clan and Gang Starr sporting the look. Gangsta rap pioneers N.W.A popularized an early form of street style in the late 1980s from the African American gangs and hustler cliques who were there mimicking cholo fashion. This included khaki Dickies work pants, white T-shirts, Locs sunglasses, Air Jordan or Nike Cortez sneakers, with black Los Angeles Raiders or Kings snapback hats and Starter jackets. These jackets were also a popular trend in their own right in the late 1980s and early 1990s. They became something of a status symbol, with incidents of robberies of the jackets reported in the media. Hip hop fashion in this period also influenced high fashion designs. In the late 1980s, Isaac Mizrahi, inspired by his elevator operator who wore a heavy gold chain, showed a collection deeply influenced by hip hop fashion. Models wore black catsuits, "gold chains, big gold nameplate-inspired belts, and black bomber jackets with fur-trimmed hoods." Womenswear Daily called the look "homeboy chic". Mid 1990s to late 2000s Fashion among "hip hop" elites On the East Coast of the United States, members of the hip hop community looked back to the gangsters of the 1930s and 1940s for inspiration. Mafioso influences, especially and primarily inspired by the 1983 remake version of Scarface, became popular in hip hop. Many rappers set aside gang-inspired clothing in favor of classic gangster fashions such as bowler hats, Snoop Dogg wore a striped Hilfiger rugby shirt during an appearance on Saturday Night Live, and it sold out of New York City stores the next day. Furthermore, Tommy Hilfiger tube tops were also a big hit within the hip-hop community. It was considered a "must-have" piece for every girl influenced by this music genre. Artists like TLC, the late Aaliyah and so on were commonly seen in events dressed in it. Hilfiger's popularity was due to its perceived waspiness, which made it seem exclusive and aspirational. Other brands, such as Nike, Jordan, FUBU, Southpole, Reebok Pro-Keds, Adidas, Eckō Unltd., Walker Wear, Mecca USA, Lugz, Rocawear, Boss Jeans by IG Design, and Enyce, arose to capitalize on the market for urban streetwear. Throwback clothing and Juelz Santana of Dipset One sportswear trend that emerged was the rise in popularity of throwback jerseys, such as those produced by Mitchell & Ness. Sports jerseys have always been popular in hip hop fashion, as evidenced by Will Smith's early 1990s video "Summertime", and Spike Lee wearing a throwback Brooklyn Dodgers jersey in the film Do the Right Thing. The late 1990s saw the rise in popularity of very expensive throwbacks, often costing hundreds of dollars. Hip hop artists donning the pricey jerseys in music videos led to increased demand, and led to the rise of counterfeiters flooding the market with fake jerseys to capitalize on the craze. The mid-to-late 2000s saw a decrease in popularity of throwbacks, with some hip hop artists even shunning them. The "hip-pop" era also saw the split between male and female hip hop fashion, which had previously been more or less similar. Women in hip hop had emulated the male tough-guy fashions such as baggy pants, "Loc" sunglasses, tough looks and heavy workboats; many, such as Da Brat, accomplished this with little more than some lip gloss and a bit of make-up to make the industrial work pants and work boots feminine. The female performers who completely turned the tide, such as Lil' Kim and Foxy Brown, popularized glamorous, high-fashion feminine hip hop styles, such as Kimora Lee Simmons' fashion line of Baby Phat. Lauryn Hill and Eve popularized more conservative styles that still maintained both a distinctly feminine and distinctly hip hop feel. Bling In the mid-to-late 1990s, platinum replaced gold as the metal of choice in hip hop fashion. Streetwear In the 1990s and beyond, many hip hop artists and executives started their own fashion labels and clothing lines. Notable examples include Wu-Tang Clan (Wu-Wear), Pharrell (Billionaire Boys Club/Ice Cream), Nelly (Vokal and Apple Bottom Jeans), Russell Simmons (Phat Farm), Kimora Lee Simmons (Baby Phat), Diddy (Sean John and Enyce), T.I. (AKOO), Damon Dash and Jay-Z (Rocawear), 50 Cent (G-Unit Clothing), Eminem (Shady Limited), 2Pac (Makaveli Branded), OutKast (OutKast Clothing), Lil Wayne (Trukfit), Young Thug (Sp5der), and Kanye West (Yeezy). Up-and-coming urban clothing lines have dominated the fashion in the hip hop genre. Skinny jeans also came into style in part due to New Boyz' jerk dance from the song "You're a Jerk". The resurgence of Adidas track jackets and the incorporation of fashion scarves are some of the latest trends to emerge in hip hop fashion. While Adidas tracksuits have been a part of hip hop culture since the commercialization of the genre, they have recently regained popularity. Skateboarding fashion has been used in the hip hop scene since the early 2010s, including knit caps, bonnets, fitted pants or shorts, Vans, Nike SB (skateboarding), shirts with sleeves and printed Tees (brands like OBEY, Supreme, Stussy, Adidas, Supra, Circa, DC, RDS and Emericas). Chris Brown, Tyler, the Creator and Lil Wayne wear these in their music videos and concerts. The rebirth of the 1990s snapback caps is the most notable sign of the new school throwback image. The "new" snapback hype started around mid-2010. Around late 2010 and early 2011, the "new" snapback movement exploded. Starter Clothing Line manufactured the most sought-after snapbacks in the 1990s, and made its return as the hype for the hats grew. Many other well-known hat companies started to sell snapbacks, such as New Era, Mitchell & Ness, Reebok, and Adidas. Many notable artists are credited with the comeback of snapbacks by sporting gear from a company named Ti$A VI$ION. Chris Brown, Tyga, and Big Sean were among the early supporters of this company since 2010. Many urban fashionistas credit Mac Miller, a well-known YouTube MC, with starting the hype with the release of his song entitled "Snap Back", from the mixtape The Jukebox: Prelude to Class Clown, released in June 2009. There is controversy as to who started the "new" snapback trend. Skater culture is also prominent in the Hip-Hop scene. The boost in its popularity is largely attributed to alternative rapper and leader of the musical group Odd Future, Tyler, The Creator. Brands like Obey, Supreme, Thrasher, and Tyler, the Creator's merchandise line, Golf Wang have also boosted the significance of skater fashion in Hip-Hop. Designer clothing The hip hop fashion trends of the 2000s were all over the place and changed constantly, starting with the baller-type image. Michael Jordan's cover on Sports Illustrated was significant in hip-hop fashion because he was able to influence millions of people into the direction of baggy shorts, baggy tops, and gold chains. There have been other celebrity influences among fashion trends, with most of these influences coming from hip hop artists. Gucci and Louis Vuitton became extremely popular among the hip hop/urban community from the use of the words, "Gucci" and "Louis" in lyrics and music videos. During this time period, many fashion trends from the 1980s and early 1990s experienced a resurgence in popularity. For example, door knocker earrings and form-fitting jeans for men came back into style. Cartoon graphic print hoodies by Bathing Ape, as popularized by artist and producer Pharrell, also gained popularity. Women continued to wear high heels in various forms, and new shoe styles emerged, such as the open-toed boot. Around 2012, fashion in hip hop saw a shift towards modern "high" streetwear and haute couture brands popularized by online fashion forums such as Superfuture and Styleforum. Brands such as Rick Owens, Raf Simons, and Saint Laurent Paris are now featured prominently in the lyrics and wardrobes of rappers such as A$AP Rocky, Travis Scott, and Kanye West. and his numerous face tattoos Tattoos In recent years, the hip hop world has seen a resurgence of old fads as well as the emergence of new ones. The last few years of the first decade of the new millennia gave rise to the popularity of tattoos covering artists from head to toe. Soulja Boy, Wiz Khalifa, Lil Wayne and Tyga have set the trend of being completely "tatted up." Birdman now sports a star tattoo on the crown of his head, Gucci Mane has an ice cream tattoo on his right cheek, and Lil Wayne has tattoos on his eyelids and forehead. Women's hair When discussing fashion trends, one cannot overlook the significance of hairstyles, particularly for women. In recent years, there has been a revival of the asymmetrical haircut with a modern twist. Celebrities like Rihanna, Cassie, and Kelis have all helped popularize the trend of the half-shaven head. Face coverings Fashion scarves have also gained popularity in recent years. Kanye West is one of the latest artists to launch his own line of products, selling decorative scarves with provocative depictions under the name Risque Scarves. In the 2020s, balaclavas (known as "shiesty masks") have become popular. The rapper Yeat has also popularized wearing distressed balaclavas and scarves tied as turbans. Overlap with punk fashion Around 2019, a fashion trend emerged coined as the "Opium" aesthetic, named after Playboi Carti's record label. The label includes Ken Carson, Destroy Lonely, and Homixide Gang, although related acts such as "Burberry Erry" (Erik Artega), "F1lthy, and "Oji" are also notable contributors to the punk-like aesthetic. The aesthetic and fashion trend focuses around dark monochrome, usually black clothing, Gothic structures, and high streetwear and avant-garde brands such as Balenciaga, Rick Owens, Vetements, Alyx, Undercover, and Chrome Hearts. Glasses wearing a pair of Cartier glasses while performing. Note the white buffalo horn temples. In the mid 2010s to 2020s, luxury glasses made by French brand Cartier have surged in popularity, especially in the Michigan rap scene, but also outside of it. According to Detroit jeweler Tony Bahu, "It started back in the 80s. They started making the main Cartier glasses in 1983, and Detroit came on the scene right away. It was a lot of Detroit auto money." Certain Cartier glasses (colloquially, "buffs", "yays", or "white sticks") have been famous for having temples made out of buffalo horn and are widely considered as a status symbol because of their price. Cartier also makes glasses with temples out of metal (gold or silver) or wood, which are called "wires" and "woods", respectively. In 2020, Detroit rapper Gmac Cash attempted to gift a pair of Cartiers to the Governor of Michigan, Gretchen Whitmer, but she denied the offer. Rappers such as Quavo, Big Sean, and Icewear Vezzo and Washington, D.C. that were motivated by Cartier glasses. Glasses made by Gucci, Balenciaga, Dior, Louis Vuitton, and Prada have also gained popularity. The rapper Kanye West has also frequently worn shutter shades in the 2000s and 2010s, partially for their camp value, and shutter shades have become synonymous with Kanye West. == Influence ==

As music played a significant role in the way people dressed during the 1990s, many celebrities were known as fashion icons, including rappers. California rapper Tupac, for example, was not only known for his highly successful and critically acclaimed music, but also his style. He was seen as a trend setter during that period. His signature, classic style were bandanas paired with baggy overalls or Red Wings jersey. In return, he made bandanas into an iconic headwear accessory. Today, Snoop Dogg's fashion influence has contributed to society being more accepting of different styles and has inspired fashion designers from all over the world to be innovative in their designs. Furthermore, Snoop Dogg has convinced people that confidence comes with pride, which is the key to feeling comfortable and looking good in your individual fashion style. Moreover, hip hop has also adopted and then transformed traditional or "old world" luxury symbols and made them modern-day, "cool" commodities. Rapper LL Cool J wore a Kangol hat back in the 1980s, when few Americans knew anything about the European hat maker, but its association with hip hop would invigorate the brand. In 2003, London-based Kangol acknowledged the popularity given its sixty-year-old brand by a young LL Cool J in 1983. == Criticism ==

wearing a zip-up hoodie and checkerboard frame sunglasses Commentators from both inside and outside the hip hop community have criticized the cost of many of the accoutrements of hip hop fashion. Chuck D of Public Enemy summarized the mentality of hip hop fashion and some low-income youths as "Man, I work at McDonald's, but in order for me to feel good about myself I got to get a gold chain or I got to get a fly car in order to impress a sister or whatever." A dichotomy exists in the "collaboration" between influential hip hop artists who embrace designer brands and fashions, and these same brands that profit from hip hop's influencers. Designer brands such as Louis Vuitton or Versace align themselves with influential musicians because of the potential gains, but simultaneously maintain distance from these allies outside of advertising, "almost as with a keen desire to hold the controlling hand in these relationships" and control their public image. In these partnerships/collaborations between designers and artists there is sometimes a pattern of exploitation in which the designers benefit disproportionately more than hip hop artists. A few hip-hop insiders, such as the members of Public Enemy, Immortal Technique, Paris and Common, have made the deliberate choice not to don expensive jewelry as a statement against materialism. == Gender roles and dress ==

Women Along with the turning of the tide by select female hip hop artists came the emergence of promoting sex appeal through fashion. Female artists have faced a number of pressures ranging from gaining exposure to further their careers as well as conforming with certain images to remain in demand and relevant. Female rappers in today's time like Cardi B and Nicki Minaj are two of the most popular female rappers and still conform to this standard. The alignment of R&B music with hip hop music (with collaborations being more and more prevalent) placed a whole new category of women within the categorization of what constituted a hip hop artist. As referenced above, the nineties centered around women's senses of style revolving around that of men, in that they adopted the use of oversized T-shirts and baggy pants. Also listed above are Aaliyah, TLC, and Da' Brat as conformists to that trend. Female rap group Salt-N-Pepa are considered amongst the frontrunners in leading the transition of moving away from the male alignment and asserting feminism in creating a new sense of dress. They are said to have "wowed fans while wearing hot pants, cut-off denim shorts and Lycra body suits". "Black women's relationships to their bodies occur within overlapping cultural contexts that offer contradictory messages about their value and function". In a male dominated society, it is no wonder that women used to work hard to align themselves with male images including how they'd dressed. As women generally gained access to and exposure within the offerings of several sectors of society, for example music, movies and television, we saw more images of what constituted attractiveness emerge. Following this came the perception of freedom to express oneself through several avenues including apparel. Rappers Lil' Kim and Eve are known for resorting to trends surrounding being scantily clad with provocative tattoos and being perceived as attractive in the process. Not all female rappers, or female artists in general have resorted to these methods within their careers. "...the recent appearance of Black women performers, songwriters, and producers in Black popular culture has called attention to the ways in which young Black women use popular culture to negotiate social existence and attempt to express independence, self-reliance, and agency". LGBT community and gender variance Hip hop has had a history of homophobia, only recently becoming more accepting of the LGBT community. Lyrics that openly use derogatory words such as "fag" or "dyke" have saturated the market, even being found in conscious rap, considered the most progressive section of hip hop. Marc Lamont Hill argues, "the progressive agendas of political rap artists such as Public Enemy, X-Clan, Paris, and Sista Souljah were strongly informed by radical Afrocentric, Black Islamic, and crude Black Nationalist ideologies that were openly hostile to queer identities". The hip hop genre has been traditionally viewed as a predominantly hyper-masculine community, with female artists adopting traits traditionally associated with men. Female artists such as Young M.A., Conscious Daughters, and Aaliyah have often dressed in clothing typically considered masculine, wearing baggy clothes and other traditionally masculine clothing items. However, male hip-hop artists have also challenged traditional gender roles through fashion. Artists like Kid Cudi, Lil Wayne, A$AP Rocky, Kanye West, Young Thug, and other self-identified straight men have made headlines for their androgynous clothing choices. This is not a recent development, with hip-hop artists in the genre's early years often dressed in the flamboyant disco styles of the time. == See also ==