Alliance Data Card Services Card Services is a provider of integrated credit and marketing services including private label, co-branded and commercial credit card programs. Alliance Data Card Services manages over 135 card programs for retail brands such as
Victoria's Secret,
J.Crew,
Eddie Bauer,
Buckle,
HSN,
Pottery Barn,
Pier 1 Imports,
Lexus,
Toyota,
Williams Sonoma and
Wayfair among many others. Alliance Data Card Services maintains two banks to manage the funding and receivables for its clients' credit programs. In September 2012, the banks rebranded their names from WFNNB (World Financial Network [National] Bank) and WFCB (World Financial Capital Bank) to both operate under the Comenity name, as
Comenity Bank and
Comenity Capital Bank, respectively.
LoyaltyOne LoyaltyOne, located in Canada, provides loyalty marketing programs for North American brands in the retail, financial services, grocery, petroleum, travel, and hospitality industries. Five businesses make up the LoyaltyOne:
Air Miles national reward program, in which approximately two-thirds of Canadian households participate;
Colloquy; LoyaltyOne Consulting; Precima; and Squareknot.
Epsilon (aka Epsilon Data Management) Epsilon provides a broad range of loyalty marketing services spanning database marketing, direct mail,
email marketing, web development, loyalty programs, analytics, data services, strategic consulting, and creative services, among others. It sends billions of permission-based emails every year. Acquired by Epsilon in 2011, Aspen Marketing Services is a marketing services agency headquartered in
Chicago, Illinois. In 2012, Epsilon reached an agreement to acquire the Hyper Marketing ("HMI") group of companies, the largest privately held digital marketing services agencies in the United States, for about $460 million. In late February 2013, Facebook announced partnerships with four companies, including Epsilon, to help reshape its targeted advertising strategy. The company relocated its headquarters to the former Nokia regional headquarters space in Las Colinas, Texas, near Dallas. In April 2019,
Publicis Groupe announced it would be acquiring Epsilon for $4.4 billion. This was the second biggest deal in the history of advertising, behind only Dentsu's $5 billion acquisition of Aegis Group in 2012. On January 27, 2021, the U.S. Department of Justice entered a Deferred Prosecution Agreement with Epsilon Data Management, which set up a $127.5 million fund to compensate victims. == Controversy ==