, referencing the
Star Wars character
Chewbacca. Vanity plates are issued by every U.S. state and the
District of Columbia, and every Canadian province except
Newfoundland and Labrador. In 2007, the
American Association of Motor Vehicle Administrators (AAMVA) and Stefan Lonce, author of
License to Roam: Vanity License Plates and the Stories They Tell, conducted North America's first state by state and province by province survey of vanity plates, revealing that there are 9.7 million vehicles with personalized vanity license plates. The survey ranked jurisdictions by "vanity plate penetration rate", which is the percentage of registered motor vehicles that are vanitized.
Virginia has the highest U.S. vanity plate penetration rate (16.19%), followed by
New Hampshire (13.99%),
Illinois (13.41%),
Nevada (12.73%),
Montana (9.8%),
Maine (9.7%),
Connecticut (8.14%),
New Jersey (6.8%),
North Dakota (6.5%) and
Vermont (6.1%).
Texas had the lowest vanity plate penetration rate (0.5%). Virginia's high rate of vanity plates, in particular, was attributed to the low cost per annum compared to a standard plate: the state charges $10 more for vanity plates than for state-issued plates, compared to $50 more in
Maryland and
Texas, and $100 more in
Washington, D.C. According to the
Federal Highway Administration, in 2005 there were 242,991,747 privately owned and commercial registered automobiles, trucks, and motorcycles in the U.S., and 3.83% of eligible U.S. vehicles have vanity plates.
Ontario had the highest Canadian vanity plate penetration rate (4.59%), followed by
Saskatchewan (2.69%),
Manitoba (1.96%), the
Yukon (1.79%), and the
Northwest Territories (1.75%).
British Columbia had the lowest vanity plate penetration rate (0.59%) among those provinces that issue vanity plates. According to
Statistics Canada, in 2006 there were 14,980,046 registered motor vehicles (excluding
buses,
trailers, and off-road, farm and construction vehicles) in the provinces and territories that issue vanity plates, and 2.94% of eligible Canadian vehicles have vanity plates. in
Boston. In some states and provinces, optional plates can also be vanity plates and are a choice of motorists who want a more distinctive personalised plate. However, the maximum number of characters on an optional plate may be lower than on a standard-issue plate. For example, the U.S. state of Virginia allows up to 7.5 characters (a space or hyphen is counted as 0.5 character) on a standard-issue plate, but only up to 6 characters on many of its optional plates. In some states, a motorist may also check the availability of a desired combination online. In New Jersey, which uses six alphanumeric characters on its plates, drivers can order vanity plates with seven characters. All U.S. states and Canadian provinces that issue vanity plates have a "blue list" of vanity plates that contains banned words, phrases, or letter/number combinations. The U.S. state of
Florida, for example, has banned such plates as
"PIMPALA", while the state of
New York bans any plates with the letters "
FDNY", "
NYPD", or "
GOD", among others. Often the ban is to eliminate confusion with plates used on governmental vehicles or plates used on other classes of vehicles. However, a licensing authority's discretion to deny or revoke "offensive" vanity plates is finite, as some U.S. motorists have successfully sued their state governments on that issue under the
First Amendment to the United States Constitution. The "blue list" is not definitive; in general, the agent processing an application for a vanity plate can reject a plate if it is deemed offensive, even if the phrase does not match a banned word exactly. State DMVs have received complaints about offensive vanity plates. In this case, the DMV can revoke a plate if it is deemed offensive, even if it had been previously approved. The "blue list" may be limited to genuine vanity plates, not covering computer-generated accidents. For example, Florida's famous "A55 RGY" license plate (with the standard drawing of an orange in the middle) looks like "ASS ORGY". The state of Georgia banned the word "
covfefe", a misspelling of the word "coverage" that was coined by U.S. President
Donald Trump on his Twitter to its customized plates. ==United Kingdom==