Ambassadorships Vachirawit's is the
brand ambassador for many international and local brands like
Adidas,
Samsung Galaxy A53 5G,
Bangkok Bank, Korea based
Bonchon Chicken, Japan based cat food Nekko,
Lay's Max Chips,
Ichitan, Indonesia based skincare WhiteStory, and
Globe Telecom from the
Philippines. He is the friend of
Kiehl's Thailand, Malaysia and Singapore, and of
Vespa Thailand. In July 2022,
Burberry unveiled Vachirawit as its first global brand ambassador from the South
Asia-Pacific region. Since 2020, he has been modeling for British luxury brand
Burberry. He had a photography collaboration on "
Lola Bags". In
London, his front-row debut at SS23 collection by Italian fashion designer
Riccardo Tisci, garnered
$2M EMV based on
WWD report. In 2023, he attended
Daniel Lee's debut Burberry AW23 collection. In 2022, Vachirawit as the brand ambassador of
Adidas, attended an event with the
Manchester United Players. According to Launchmetrics, he contributed
$7.1M Media Impact Value (MIV), making him one of "The Most Impactful Sportwear Influencers". He featured in Adidas originals new brand logo launch campaign. In 2023, Vachirawit became first Thai male artist to debut for
Calvin Klein as its brand ambassador for Asia. He featured for CK's in Elle Men magazine and attended brand events in
Tokyo, Japan. In 2024, Vachirawit made history by becoming the first Thai artist to attended
Met Gala at
New York and was top ranked for Burberry contributing $7.5M EMV. Calvin Klein's new global campaign "Bright" is named after him. {{Quote box|"Bright is a talented performer who works extremely hard, possesses confidence and has an innate charisma" – Daniel Lee, British Designer, Vogue 2024
Endorsements Vachirawit previous notable collaborations were with
Gucci,
Prada,
Bulgari,
Fendi,
Louis Vuitton,
Tiffany & Co.,
Yves Saint Laurent,
Versace,
Dior,
Loewe,
Chanel,
Bottega Veneta,
Givenchy,
Gentle Monster,
Balenciaga and
Armani. In 2022, Vachirawit generated most of
Gucci's Earned Media Value (EMV). In
Milan Fashion Week FW22 for
Prada, he has generated $934K in MIV. Launchmetrics' Chief Marketing Officer, Alison Bringé recognized him as prominent Asian celebrities. He did endorsements for the
Philippines based Oxecure, SparSha, All Café in the
7-Eleven store,
Lazada,
Isuzu Motors,
Scotch, and others. In 2023, Vachirawit featured as "First Solo Frontman" in
Elle Men Magazine and
GQ cover sponsored by
Bulgari, did exclusive cover shoot for "
Octo Roma Watch", and was star guest in Bulgari's pop-up event on "
Iconic Serpenti Jewellery". He attended launch of French luxury brand
Yves Saint Laurent (YSL) "Libre" pop-up event at
Ion Orchard, Singapore. He is a regular invitee at
Marvel Studio movie launch in Thailand. In 2025, Vachirawit attended the
AMI Paris Spring Summer 2026 show as a special guest of the brand, featuring a collection designed by
Alexandre Mattiussi. He attended the
Audemars Piguet and
KAWS collaboration event in
Switzerland.
Fashion Vachirawit gets featured regularly on
Vogue,
GQ, ''
Harper's Bazaar, Elle, L'Officiel Hommes, Cosmopolitan, Esquire, Madame Figaro, Dazed, Grazia, Marie Claire, The Guitar, Menifesto
, Metro Society
, Folio
, The Mint
, Spur
and other elite national and international magazines. In 2023, he became the first male artist based in Thailand, to feature on covers of Vogue Thailand
and Hong Kong''.
Philanthropy Vachirawit advocates on charitable activities like forest conservation, marine life, including mental health through a joint initiative with
UNICEF, Sustainability in fashion business, and 'Praew Charity Project' to help heart disease patients. His merchandise sale proceeds went to the
Seub Nakhasathien Foundation to support conservation of
wildlife in Thailand. He initiated 'One Tree Planted' to empowered farmers and 'Right To Play - Protect. Educate. Empower' for the underprivileged kids. During the
COVID-19 pandemic, he donates supplies to those in need in
Khlong Toei district. Since 2020, Vachirawit collaborated in raising money to help extinguish the
forest fires in
Chiang Mai province. He supported firefighters' project, during fire outbreak in the King Kaew factory. The contributions were made towards purchase of
firefighter's suits and equipment for the volunteers, as they lack equipped logistics to perform risky tasks. In 2022, he and his fans organized an auction, which collected
$75K for charity. He donated medical supplies during
COVID-19 pandemic, to Elephant and Wildlife Research Center,
Chiang Mai University and
Thai Elephant Conservation Center Fund. He spread awareness on
Mental Health with initiative 'You Are Not Alone In The Universe', to reduce stigma around it. He speaks on
socio-political topics like
voting. He advocated on
Earth Day and healthy planet and initiated 'Love Clean Air', that promoted travel by
public transport to reduce traffic related air pollution.
Media image Vachirawit has been listed in the "Top 50 Influential" by
Vogue and by
HOWE Magazine for his contributions in various fields. His public image has earned him titles of 'Walking Louvre Museum', 'Thailand's National Treasure', 'Thai Supernova', 'National Husband', 'Godfather of Presenters', 'King of Commercials' and many more. Within Thai industry, Vachirawit is the first celebrity to have his own "Twitter Topic". In 2021, he became highest earning male celebrity with
฿109M from brand endorsements on his Instagram. He featured in "Top 100 Most Searched Asian on Google Worldwide" in 2022. In 2023,
Nielsen Thailand with a campaign value
฿56M, he was the top presenter for
Lazada. He featured in "Global Influencers" who has created highest EMV (Earned Media Value) during "Fashion Week 2023". Vachirawit features frequently in "Top 20 Most Attractive Asian Celebs" alongside other eminent artists. He ranked 7th in "Most Handsome and Beautiful in the World", 5th in "The Global Face & Style Icon", 2nd in "l Magazine Fashion Face", 8th in "Top Men in Fashion World", 1st in "Attractive Thai Actors", and 1st in "The Most Tweeted Thai Artists 2020". With 46% netizens votes, he ranked 1st in "Asian Drama Actor of the Year 2020". In 2023, Vachirawit was featured in
Times Square,
New York as "Top 20 Most Powerful Asian Celebrity". He was ranked 1st in "Most Handsome Face" as per "Korean Plastic Surgeons Survey". He features in "Most Handsome Man Alive" regularly. In 2024, he featured in Top 5 'Most Handsome Man In The World'. In 2025, he made it to the
Madame Tussauds Hot 100 list, recognizing his prominence in fashion. == Filmography ==