On holiday in
Calvi on
Corsica in 1949, he was asked by a socialite with local connections, Nicholas Steinheid, to encourage British visitors the following year. Having calculated he could charter an aircraft and provide an all-in two-week holiday in Corsica for less than £35, he set up Horizon Holidays on 12 October 1949, and initiated the package holiday industry. The name was chosen to reflect the
blue horizon that passengers would see from a plane window. With inheritance money, he chartered aircraft and made the relevant local connections with the airport at Calvi. However, after considerable delay, it was only in March 1950 that the
Ministry of Civil Aviation permitted the flights on the stipulation that they would only be for "students and teachers". A brief advertising campaign in teaching and nursing magazines offered the opportunity for a flight, sleep under canvas, sample local wines and eat a meal containing meat twice a day – this was especially attractive due to the continuing
austerity measures in post-war United Kingdom. The all-inclusive price was £32.10s.-, or roughly half the cost of the return flight to
Nice, the closest airport served by
BEA. ==First flight==