On November 22, 2011, New Pictures Film requested an inflation in the minimum ticket price within China. When in negotiations with the eight cinema circuits in question, it resulted in a threat to boycott the movie over the distributors' share. Wu Hehu, the general manager of Shanghai United Cinema Circuit, made a statement, saying "this is a simple business situation. Without the agreement, we cannot screen the film." Zhang Weiping,
producer of
The Flowers of War and
head of New Pictures Film, also refused to make any concessions. A letter was sent to the
Film Bureau of SARFT, hoping it would mediate the dispute. At the order of SARFT, both sides were to reach a compromise, which was achieved after four hours of negotiation.
Box office The film grossed US$98,227,017, including in China, US$1,331,369 in Hong Kong, and $311,434 in the United States and Canada.
China The Flowers of War was released in China just days after the 74th anniversary of the
Nanjing Massacre. In its first four days of release, it took in $24 million at the
box office. It was the top-grossing
Chinese film of 2011, having earned $70 million after two weeks. After 17 days, the movie had grossed nearly $83 million, making it the sixth-highest-grossing film in China, following American exports such as
Transformers: Revenge of the Fallen ($145.5 million) and
Avatar ($204 million). After five weeks of release the movie earned $93 million. The film reportedly earned $95 million in China.
Metacritic, another review aggregator, assigned the film an average score of 46 (out of 100) based on 22 reviews from mainstream critics, indicating "mixed or average reviews.
Twitch Film called it "arguably the most eagerly-anticipated Chinese movie of the year", saying that "
The Flowers of War is a big movie in every sense of the word, from its kinetic battle scenes to the beautiful photography and impressive performances from a mostly young and inexperienced cast." Pete Hammond from
Boxoffice Magazine gave it four stars out of five, and said "
The Flowers of War is ultimately an inspiring, stirring and unforgettable human drama in the face of a horrifying war. It is highly recommended."
Variety gave a generally positive review, describing the film as "a uniquely harrowing account of the rape of Nanjing," and defined it as "a work of often garish dramatic flourishes yet undeniable emotional power, finding humor and heartbreak in a tale of unlikely heroism in close quarters." Andrew Pulver describes it as "a new dawn in China-Hollywood co-operation", arguing that "this ambitious war film from Zhang Yimou is an attempt to turn the revolting aftermath of the 1937 Japanese assault on Nanjing into a globally friendly, putatively inspiring epic that also aims to underscore the US and China's geopolitical mutual respect." Most negative feedback from critics were similar to that from
Toronto Star, which gave the film two and a half out of four, and said that "the drama is often weakened by the penchant for creating spectacles."
Roger Ebert, who gave the film two out of four stars, took issue with making the story about a white American, "Can you think of any reason the character John Miller is needed to tell his story? Was any consideration given to the possibility of a Chinese priest? Would that be asking for too much?"
Accolades Home media The Flowers of War was released on
Blu-ray Disc and
DVD on June 10, 2012. In the United States, the DVD and Blu-ray releases grossed $2,418,217 in physical sales. ==See also==