Once charged with the responsibility for Hilton Hotels Corporation, Barron Hilton soon showed his father's genius for cost controls and real estate deals. In 1970, he convinced the board to expand into
Las Vegas by purchasing the International and the Flamingo from financier
Kirk Kerkorian. Hilton Hotels thus became the first company listed on the
New York Stock Exchange to venture into the gaming market. Renamed the
Las Vegas Hilton and the
Flamingo Hilton, the two resorts tapped a new source of income from gambling in a state where it had been legal since 1931. Barron could also see that Las Vegas would become a leading convention destination, capitalizing on the company's strength in that important market segment. Hilton personally introduced two innovations that have become standard features of casinos everywhere. Calling on his background in photography, he installed video cameras throughout the casinos to replace the "eye in the sky" system of observers peering through two-way mirrors in the ceiling. Las Vegas would also become the self-proclaimed "Entertainment Capital of the World". Of all the headliners to perform at the Hilton or the Flamingo, the most successful and spectacular were certainly
Liberace and
Elvis Presley. After a decade in the movies, Elvis Presley again began performing in front of live audiences in 1969 at the opening of the International (a few years later renamed the Las Vegas Hilton). He went on to star at the Las Vegas Hilton two months a year—performing two shows a night, seven nights a week—until shortly before his death in 1977. Presley set a world entertainment record at the Las Vegas Hilton for selling out 837 consecutive concerts. Having played Las Vegas since 1944, Liberace had created the resident entertainer model on the Las Vegas Strip the year before he befriended Elvis at Presley's first, and less-than-successful foray on the Strip in 1956. Liberace was signed by Hilton to the same showroom as Presley beginning in 1972, for an unprecedented $300,000 per week. Barron Hilton was a major influence in pushing Liberace to always outperform his previous shows, with more and more of the entertainer's famous brand of showmanship. True to form, Liberace played his last show at the Las Vegas Hilton in 1980, arriving on stage in a classic car, and closing by flying off stage in a 110 lbs. crystal and ostrich feather cape. The company's expansion into Nevada had an immediate impact on its net income. By 1972, the two resorts contributed 45 percent of the company's income (before interest income, interest expense, write down of investments and sales of properties), nearly matching the income from the other 160 Hilton hotels in the United States. and
Colonel Sanders in 1979 On the hotel front, in 1975 Hilton sold a 50 percent interest in six of the company's largest hotels to
Prudential Insurance Company for $83 million. He took a
leaseback to manage the properties, collecting lucrative management fees and a percentage of their gross profits. Perhaps more importantly, the sale proved that these hotels were worth double their book value, demonstrating the underlying value of the company's real estate holdings. The transaction also enhanced the value of the stock held by every HHC shareholder. Hilton used the proceeds to pay down high interest debt, and repurchase 20 percent of the company's stock—all at
market rate—which was still trading well below the company's book value. Hilton continued to expand the domestic hotel chain through franchising and the selective acquisition of management contracts and hotels in emerging markets. In 1977, he completed a hotel purchase that his father had initiated 28 years earlier. When Conrad Hilton bought the
Waldorf-Astoria in 1949, he actually bought the hotel's operating company and its 30-year lease to run the hotel. The building, and the land under it, were still owned by the realty arm of the
Penn Central Railroad. Knowing that the lease would expire in 1979, Hilton deftly negotiated to buy the hotel and real estate from the railroad. The landmark property, whose current value is estimated around $1 billion, was purchased by Hilton for just $35 million. As competitors aggressively spread across the U.S. in the '80s, Barron held his own by rehabbing his own hotels and increasing revenues in Las Vegas. Through a series of massive additions to the Flamingo Hilton and the Las Vegas Hilton, the company nearly tripled its rooms in Las Vegas by 1990, from 2,277 to 6,703. He also launched Conrad International in the '80s, and
Hilton Garden Inn in the '90s. In contrast to his gamble on gaming, Hilton earned a reputation as a financial conservative. After seeing his father struggle to overcome the effects of the
Great Depression and
World War II, he maintained the strongest
balance sheet in the industry. Throughout his 30 years as CEO, he carried a low
debt-to-capital ratio and a high
credit rating, enabling him to gobble up such properties as
Bally's Reno (formerly the MGM Grand Hotel and Casino-Reno). The 2,000-room resort was opened in 1978 for $230 million, and purchased by Hilton in 1992 for $88 million. With strong
cash flow and plenty of liquid investments on hand, he was able to weather the inevitable recessions and business interruptions that struck the industry from the mid-'60s to the mid-'90s. Hilton continued as chairman of the board through the next decade as his hand-picked successor,
Steve Bollenbach, dramatically expanded the company through a series of mergers and acquisitions. The advent of friendly capital markets in the late '90s enabled him to acquire such brands as
Embassy Suites,
DoubleTree,
Hampton Inn,
Homewood Suites, Bally's and Caesars. Then, in 2005, he reacquired Hilton International, 38 years after it had been sold to TWA. With the company now strategically complete, Bollenbach spun off the gaming business, which merged with Harrah's in 2005 and was renamed
Caesars Entertainment. In 2007, private equity firm
The Blackstone Group purchased Hilton Hotels Corporation, consisting of 2,800 hotels with 480,000 rooms in 76 countries and territories. Blackstone paid $47.50 per share, a 32 percent premium over the July 2 closing price. The $26 billion, all-cash transaction included $7.5 billion of debt.
Host Hotels & Resorts veteran Chris Nassetta was hired to manage the company, which was renamed
Hilton Worldwide and is now known as Hilton Inc. Now celebrating the 100th year since Conrad Hilton purchased his first hotel, the company has expanded to include 17 brands, 5,800 hotels, and 939,000 rooms in 114 countries of the world. == Hilton family fortune ==