, whose first reign is also the longest for the title at 316 days. On the April 24, 2023, episode of
WWE's flagship
professional wrestling television program,
Monday Night Raw, WWE Chief Content Officer
Paul "Triple H" Levesque announced the
2023 WWE Draft, a process to assign performers to a division as part of the
WWE brand extension. He then addressed
Roman Reigns and the
Undisputed WWE Universal Championship. Since
WrestleMania 38 in April 2022, Reigns had held and defended the promotion's two world championships, the
WWE Championship and now-defunct
WWE Universal Championship, as the Undisputed WWE Universal Championship across both the
Raw and
SmackDown brands; however, due to the terms of his contract, Reigns made infrequent title defenses. Triple H decided that Reigns and his
undisputed championship would become exclusive to one brand and unveiled a new World Heavyweight Championship to be defended on the other brand. It was also revealed that the inaugural champion would be crowned at
Night of Champions on May 27, 2023. During Night 1 of the draft on the April 28 episode of
Friday Night SmackDown, Reigns was drafted to SmackDown, subsequently making the World Heavyweight Championship exclusive to Raw. During the
Backlash press conference on May 5, 2023, Triple H announced a tournament for the title including wrestlers from both brands with a bracket for each brand. The first round and semifinals for each bracket were scheduled for the May 8 and May 12 episodes of
Raw and
SmackDown, respectively. The first-round matches for each episode consisted of two
triple threat matches with the respective winners advancing to the semifinals in a
singles match the same night, with those respective winners advancing to the championship match at Night of Champions. According to wrestling journalist
Dave Meltzer, the reason that SmackDown wrestlers were included in the tournament was due to WWE's attempt to retain viewership for the May 12 episode of
SmackDown, as it and other wrestling programs that week were going head-to-head with the
2023 NBA playoffs. The participants for the World Heavyweight Championship tournament were revealed on May 7 on WWE's
YouTube channel:
Seth "Freakin" Rollins,
Cody Rhodes,
Damian Priest,
Finn Bálor,
Shinsuke Nakamura, and
The Miz from Raw, and
AJ Styles,
Austin Theory,
Bobby Lashley,
Edge,
Rey Mysterio, and
Sheamus from SmackDown. On the May 8 episode of
Raw, Rollins defeated Nakamura and Priest in the first triple threat while Bálor defeated Miz and Rhodes in the second. Rollins subsequently defeated Bálor in the semifinals to win Raw's bracket. On the May 12 episode of
SmackDown, Styles defeated Edge and Mysterio in the first triple threat while Lashley defeated Sheamus and Theory in the second. Styles subsequently defeated Lashley in the semifinals to win SmackDown's bracket, thus setting up the tournament final between Rollins and Styles. At Night of Champions, Rollins defeated Styles to become the inaugural World Heavyweight Champion. The title was defended for the first time on the June 5 episode of
Raw. On August 2, 2025, in the main event of Night 1 of
SummerSlam,
CM Punk defeated
Gunther to win the World Heavyweight Championship. In the process, Punk became the first wrestler to have won both the new and previous versions of WWE's World Heavyweight Championship. == Tournaments ==