Stead was appointed assistant editor of the Liberal
Pall Mall Gazette (a forerunner of the
London Evening Standard) in 1880, and he helped transform a traditionally conservative newspaper "written by gentlemen for gentlemen".—with his interview with
General Gordon in 1884. In 1884 Stead pressured the government to send his friend General Gordon to the Sudan to protect British interests in Khartoum. The eccentric Gordon disobeyed orders, and the siege of Khartoum, Gordon's death and the failure of the hugely expensive
Gordon Relief Expedition amounted to one of the great imperial disasters of the period.
"The Truth About the Navy" In a series of articles from September to November 1884, published pseudonymously as "The Truth About the Navy and its Coaling Stations. By One Who Knows the Facts." in which he managed to persuade the British government to supply an additional £2.8 million to bolster weakening naval defences. This was during the period when European navies had been converting their fleets from wooden sailing ships to steam-powered ironclads. Using copious graphic tables, Stead demonstrated that British naval supremacy in this respect had been lost to the rising power of France, then its greatest rival. He also presented an alarmist scenario showing that the coaling stations on which the navy depended to defend the overseas possessions of the British Empire were inadequately supplied and vulnerable. This series was published when the
Representation of the People Act 1884 had just been passed, increasing the electorate by over a million, and he appealed explicitly to these newly franchised voters: "The land we from our fathers had in trust, with all its heroic associations and memories of noble deeds, is at least as dear to our common people as to any of the habitues of London clubs.... Our Naval supremacy must be restored. If it needed ten millions, or if it needed a hundred, that must be done at any cost, without even counting the cost." Within three years, the Naval Defence Act had been passed in Parliament, which nearly doubled normal naval spending. In 1906
HMS Dreadnought was launched. Stead distinguished himself in his vigorous handling of public affairs and his brilliant modernity in the presentation of news. In 1886 he began a campaign against
Sir Charles Dilke, 2nd Baronet, over his nominal exoneration in the
Crawford scandal. The campaign ultimately contributed to Dilke's misguided attempt to clear his name and his consequent ruin. Stead employed
Virginia Crawford, and she developed a career as a journalist and writer, researching for other Stead authors, but never wrote on her own case or Dilke in any way.
Eliza Armstrong case In 1885, in the wake of
Josephine Butler's fight for the repeal of the
Contagious Diseases Acts, Stead entered upon a crusade against
child prostitution by publishing a series of four articles entitled '
The Maiden Tribute of Modern Babylon'. As part of his investigation he arranged the 'purchase' of
Eliza Armstrong, the 13-year-old daughter of a
chimney sweep. In his subsequent articles Stead referred to Eliza as "Lily." Her real name came out during Stead's trial for procuring. The first of his four articles was trailed with a warning guaranteed to make the
Pall Mall Gazette sell out. Copies changed hands for 20 times their original value and the office was besieged by 10,000 members of the public. The popularity of the articles was so great that the
Gazette's supply of paper ran out and had to be replenished with supplies from the rival
Globe. ==
Review of Reviews and other ventures==