Directions and transit Google Maps provides a
route planner, allowing users to find available directions through driving, public transportation, walking, or biking. Google has partnered globally with over 800 public transportation providers to adopt
GTFS (General Transit Feed Specification), making the data available to third parties. The app can indicate users' transit route, thanks to an October 2019 update. The incognito mode, eyes-free walking navigation features were released earlier. A July 2020 update provided bike share routes. In February 2024, Google Maps started rolling out glanceable directions for its Android and iOS apps. The feature allows users to track their journey from their device's
lock screen.
Traffic conditions In 2007, Google began offering traffic data as a colored overlay on top of roads and motorways to represent the speed of vehicles on particular roads.
Crowdsourcing is used to obtain the
GPS-determined locations of a large number of cellphone users, from which live traffic maps are produced. Google has stated that the speed and location information it collects to calculate traffic conditions is anonymous. Options available in each phone's settings allow users not to share information about their location with Google Maps.
Street View ,
Mountain View On May 25, 2007, Google released
Google Street View, a feature of Google Maps providing
360° panoramic street-level views of various locations. On the date of release, the feature only included five cities in the U.S. It has since expanded to thousands of locations around the world. In July 2009, Google began mapping college campuses and surrounding paths and
trails. Street View garnered much controversy after its release because of
privacy concerns about the uncensored nature of the panoramic photographs, although the views are only taken on public streets. Since then, Google has blurred faces and license plates through automated
facial recognition. In late 2014, Google launched Google Underwater Street View, including of the Australian
Great Barrier Reef in 3D. The images are taken by special cameras which turn 360 degrees and take shots every 3 seconds. In 2017, in both Google Maps and Google Earth, Street View navigation of the
International Space Station interior spaces became available.
3D imagery Google Maps incorporated, in August 2018, 3D models of hundreds of cities in over 40 countries from Google Earth into its satellite view. The models were developed using aerial
photogrammetry techniques.
Immersive View At the
I/O 2022 event, Google announced Immersive View, a feature of Google Maps which would involve composite 3D images generated from
Street View and aerial images of locations using AI, complete with synchronous information. It was to be initially in five cities worldwide, with plans to add it to other cities later on. The feature was previewed in September 2022 with 250 photorealistic aerial 3D images of landmarks, and was full launched in February 2023. An expansion of Immersive View to routes was announced at Google I/O 2023, and was launched in October 2023 for 15 cities globally. The feature uses
predictive modelling and
neural radiance fields to scan Street View and aerial images to generate composite 3D imagery of locations, including both exteriors and interiors, and routes, including driving, walking or cycling, as well as generate synchronous information and forecasts up to a month ahead from historical and environmental data about both such as weather, traffic and busyness. Immersive View has been available in the following locations:
Landmark Icons Google added icons of city attractions, in a similar style to
Apple Maps, on October 3, 2019. In the first stage, such icons were added to 9 cities.
45° imagery in the 45° view In December 2009, Google introduced a new view consisting of 45° angle aerial imagery, offering a "
bird's-eye view" of cities. The first cities available were
San Jose and
San Diego. This feature was initially available only to developers via the Google Maps API. In February 2010, it was introduced as an experimental feature in Google Maps Labs. In July 2010, 45° imagery was made available in Google Maps in select cities in South Africa, the United States, Germany and Italy.
Weather In February 2024, Google Maps incorporated a small weather icon on the top left corner of the Android and iOS mobile apps, giving access to weather and
air quality index details.
Lens in Maps Previously called Search with Live View, Lens In Maps identifies shops, restaurants, transit stations and other street features with a phone's camera and places relevant information and a category pin on top, like closing/opening times, current busyness, pricing and reviews using AI and
augmented reality. The feature, if available on the device, can be accessed through tapping the Lens icon in the search bar. It was expanded to 50 new cities in October 2023 in its biggest expansion yet, after initially being released in late 2022 in Los Angeles, San Francisco, New York, London, and Paris. Lens in Maps shares features with Live View, which also displays information relating to street features while guiding a user to a selected destination with virtual arrows, signs and guidance.
Business listings Google collates business listings from multiple online and offline sources. To reduce duplication in the index, Google's algorithm combines listings automatically based on address, phone number, or geocode, but sometimes information for separate businesses will be inadvertently merged with each other, resulting in listings inaccurately incorporating elements from multiple businesses. Google allows business owners to create and verify their own business data through
Google Business Profile (
GBP), formerly
Google My Business (
GMB). Owners are encouraged to provide Google with business information including address, phone number, business category, and photos. Google has staff in India who check and correct listings remotely as well as support businesses with issues. Google also has teams on the ground in most countries that validate physical addresses in person. In May 2024, Google announced it would discontinue the chat feature in Google Business Profile. Starting July 15, 2024, new chat conversations would be disabled, and by July 31, 2024, all chat functionalities would end. Google Maps can be manipulated by businesses that are not physically located in the area in which they record a listing. There are cases of people abusing Google Maps to overtake their competition by placing unverified listings on online directory sites, knowing the information will roll across to Google (duplicate sites). The people who update these listings do not use a registered business name. They place keywords and location details on their Google Maps business title, which can overtake credible business listings. In Australia in particular, genuine companies and businesses are noticing a trend of fake business listings in a variety of industries. Genuine business owners can also optimize their business listings to gain greater visibility in Google Maps, through a type of search engine marketing called
local search engine optimization.
Indoor maps In March 2011, indoor maps were added to Google Maps, giving users the ability to navigate themselves within buildings such as
airports,
museums, shopping malls,
big-box stores, universities,
transit stations, and other public spaces (including underground facilities). Google encourages owners of public facilities to submit floor plans of their buildings in order to add them to the service. Map users can view different floors of a building or
subway station by clicking on a level selector that is displayed near any structures which are mapped on multiple levels.
My Maps My Maps is a feature in Google Maps launched in April 2007 that enables users to create custom maps for personal use or sharing. Users can add points, lines, shapes, notes and images on top of Google Maps using a
WYSIWYG editor. An Android app for My Maps, initially released in March 2013 under the name Google Maps Engine Lite, was available until its removal from the
Play Store in October 2021.
Google Local Guides Google Local Guides is a volunteer program launched by Google Maps to enable users to contribute to Google Maps when registered. It sometimes provides them additional perks and benefits for their collaboration. Users can achieve Level 1 to 10, and be awarded with badges. The program is partially a successor to
Google Map Maker as features from the former program became integrated into the website and app. The program consists of adding reviews, photos, basic information, and videos; and correcting information such as
wheelchair accessibility. Adding reviews, photos, videos, new places, new roads or providing useful information gives points to the users. The level of users is upgraded when they get a certain amount of points. Starting with Level 4, a star is shown near the avatar of the user.
Timeline If a user shares their location with Google, Timeline summarises this location for each day on a Timeline map. Timeline estimates the mode of travel used to move between places and will also show photos taken at that location. In June 2024, Google started progressively removing access to the timeline on web browsers, with the information instead being stored on a local device. == Implementation ==