20th century For most of its history, the game was played in the
San Francisco Bay Area, usually at San Francisco's
Kezar Stadium or
Stanford Stadium at
Stanford University, with Pacific Bell Park/SBC Park (now
Oracle Park) as a host in its final years in Northern California. For more than half of the games played in the Bay Area, entertainment was provided by the
marching band from
Santa Cruz High School. In January 1942, the game was played in
New Orleans, due to the December 7, 1941, Japanese
attack on Pearl Harbor. This one-year relocation was based upon fears that playing the game on the West Coast could make the contest and the stadium a potential target for an additional attack. The game, originally planned for January 1 in San Francisco, was played on January 3 at
Tulane Stadium, two days after the
1942 Sugar Bowl was held there. During this era, the game was not restricted to college seniors—for example, the January 1944 edition of the game featured
Robert Hoernschemeyer,
Dean Sensanbaugher, and
Herman Wedemeyer, each then college freshmen. A similar all-star game, the
North–South Shrine Game, was played in
Miami from 1948 to 1973, and a final time in
Pontiac, Michigan, in 1976.
Logo Prior to the 50th edition of the game, contested in December 1974, a player from the
Boston College Eagles, running back
Mike Esposito, was photographed at
Shriners Hospitals for Children in San Francisco holding the hand of a young patient while walking down a hallway—the photo was adapted as the Shrine Bowl logo. Esposito and the former patient, Nicole Urteaga, met again prior to the 100th edition of the game, played in January 2025.
21st century In 2006, the game moved to
Texas, leaving the San Francisco Bay area for the first time since 1942, and was played at the
Alamodome in
San Antonio. In 2007, the game relocated to
Houston and was played at
Reliant Stadium, home of the NFL's
Houston Texans, to be closer to one of the 22
Shriners Hospitals for Children; Texas has two Shriner's hospitals, one in Houston and the other in
Galveston. The 2008 and 2009 games were held at
Robertson Stadium on the campus of the
University of Houston. In 2010, the game moved to
Florida, and was held at the
Citrus Bowl in
Orlando. Television coverage moved from
ESPN/
ESPN2 to the
NFL Network, starting with the 2011 game. After two years in Orlando, the 2012 game was held at
Tropicana Field in
St. Petersburg; it was the sixth different venue (in five cities and three states) in a span of eight contests. Starting with the January 2017 game, the NFL supplies coaching staffs for the game, drawing from assistant coaches of teams who did not advance to the NFL postseason, and the game is now officiated by NFL
officials. The game is played under NFL rules, with some restrictions, such as no
motion or
shifts by the offense, and no
stunts or
blitzes by the defense. Prior to the January 2020 playing, organizers renamed the game from East–West Shrine Game to East–West Shrine Bowl. The 2021 edition of the game, which had been scheduled for January 23, was cancelled due to concerns related to the
COVID-19 pandemic. In July 2021, it was announced that
Allegiant Stadium would host the East–West Shrine Bowl on February 3, 2022; the game was scheduled as part of festivities for the
2022 Pro Bowl being held there the following Sunday. The game moved to
Ford Center at The Star in
Frisco, Texas, for its January 2024 playing. The 100th edition of the game, held in January 2025, was held at
AT&T Stadium in
Arlington, Texas. The January 2026 edition returned to Ford Center at The Star. ==Game results==