coached in the 1967 game. has coached in four games. The
1950 Senior Bowl, the inaugural edition, was played at
Gator Bowl Stadium in
Jacksonville, Florida; the game then moved to Mobile's
Ladd–Peebles Stadium the next year, where it remained through the
2020 edition. Since the
2021 edition, the game has been played at
Hancock Whitney Stadium on the campus of the
University of South Alabama, also in Mobile. Historically, the Senior Bowl was the first chance its participants had to openly receive pay for participation in an athletic event. Players in the inaugural 1950 game each received $343 (if on the losing team) or $475 (if on the winning team); by 1975, the amounts had been increased to $1,250 and $1,500. The 1988 edition was the last time players were paid ($1,500 and $1,750). This was one reason that participation was limited to seniors whose eligibility for further participation in college football had expired. Athletes who wished to play spring collegiate sports, such as
college baseball, or otherwise remain eligible for
amateur sports, had to avoid participation in the Senior Bowl. The game has consistently been played on a Saturday in January, with the exception of 1976, when it was held on a Sunday. The scheduling date within January has varied – the earliest playing has been January 3 (1953 and 1959), while the latest playing prior to the 2022 edition has been January 30 (2010 and 2016). Since 1967, it has been traditionally set for the week before the
NFL's
Super Bowl (which itself is now played in February). It is usually scheduled as the final game of the college football season, although for a period during the 1980s and 1990s, it was the next-to-the-last game, followed a week later by either the
Hula Bowl or the
Gridiron Classic. From 2007 through 2011, and also in 2013, the Senior Bowl was again the penultimate game, followed by the
Texas vs The Nation game a week later. In 2020, the revived Hula Bowl was played the day after the Senior Bowl.
CBS acquired national television coverage rights to the 1952 through 1954 games, though they never televised the games nationally under those rights. The first nationally televised Senior Bowl was in 1958 by
NBC, and the games have been televised every year since. To commemorate the occasion and the publicity that the televising of the Senior Bowl would draw to the state of Alabama, Gov.
James E. Folsom commissioned each player in the 1958 game as Honorary Admirals in the Alabama State Navy, as well as Senior Bowl founder Jimmy Pearre, North squad coach Joe Kuharich, South squad coach Paul Brown, and South squad past-coach Steve Owens; announcers for the televised event, Red Grange and Lindsey Nelson, were commissioned Honorary Colonels in the Alabama State Militia. ESPN televised the game as early as 1982, continuing until the game moved to the
NFL Network starting with the 2007 edition. ==Sponsors and branding==