Founding and WSOF acquisition The World Series of Fighting (WSOF) was formed in 2012, after signing a broadcast deal with the
NBC Sports Network. Soon after WSOF's first event was announced, it would be confirmed that
Bas Rutten and
Michael Schiavello would serve as commentators. Jazz Securo was the official voice and Ring Announcer of WSOF. The WSOF held over 35 events in multiple countries including the United States, Canada,
Japan,
China and the
Philippines, and was best known for featuring fighters such as
Justin Gaethje,
Marlon Moraes and
Lance Palmer. In 2017, MMAX Investment Partners, a group of
McLean, Virginia investors, which included
financier Russ Ramsey, Mark Leschly,
businessman Ted Leonsis,
Washington Nationals' owner
Mark Lerner and future
Virginia governor Glenn Youngkin, acquired the assets of the WSOF. It was announced that the WSOF would be restructured as the Professional Fighters League (PFL), with owner Davis as founder and with the inaugural season taking place in 2018. After the restructuring, WSOF CEO Carlos Silva and WSOF president and co-founder
Ray Sefo joined PFL, with Silva as president of PFL and Sefo as president of fight operations. Sefo was previously an MMA fighter and a six-time
Muay Thai world champion. In January 2018, former
National Football League executive
Peter Murray was appointed CEO of the league. That year, in its inaugural season as the PFL, the promotion introduced a
league model, the first MMA promotion to do so.
2020–2021 Following a partnership with
blockchain reward app Socios.com in October 2020, PFL launched a fan
non-fungible token (NFT) and became the first sports league to launch such a token. In February 2021, PFL announced a $65 million financing round which expanded the total funding to $175 million. The funding round was led by
Ares Capital, Elysian Park Ventures, and Knighthead Capital. In March 2021, Hall of Fame American football player
Ray Lewis joined the PFL athlete
advisory board. In April 2021, former
NFL running back Marshawn Lynch and
rapper Wiz Khalifa both became PFL investors. Lynch joined the ownership group, while Khalifa serves as an advisor. That same month,
DraftKings was named the first official
sportsbook and daily
fantasy partner of the PFL. DraftKings would sponsor the league's pre-fight shows and use their in-fighting technology and capturing real-time data for future
prop bets. In August 2021, PFL announced a long-term partnership with
Legends Hospitality, with the company purchasing a minority ownership stake.
2022–present In April 2022,
games publisher Rival Games signed a partnership with PFL, its first with an MMA company. The deal was intended to create a gaming community for PFL and allow fans to host tournaments. In that same month, PFL signed a deal with social platform millions.co for group/party
streaming. In May 2022, PFL revealed that they completed a $30 million equity round to aid in global expansion efforts and a new
Pay-per-view division. Baseball player
Alex Rodriguez was involved the raise and, with Daniel Leff, joined PFL's board of directors. That same month, Murray told
daily newspaper the
New York Post that PFL was coming back to
New York City for its 2022 playoffs, with the first playoff held at the Hulu Theater at Madison Square Garden on August 5, 2022. Later that month,
Live Nation Entertainment signed a deal with PFL to broadcast the 2022 playoffs in the UK, as PFL planned to host playoffs in the
Cardiff International Arena in
Cardiff and the
Copper Box Arena in
London in August 2022, following a first event in New York City. In June 2022, PFL fighter and two-time lightweight champion
Kayla Harrison was nominated for an
ESPY award. In July 2022, PFL announced plans for a
European league, starting in 2023. The regional league will be called PFL Europe. In January 2023, the PFL announced a new division, known as Super Fight, with events on
pay-per-view, co-founded by major influencer-turned-boxer
Jake Paul. Paul's title is Head of Fighter Advocacy. Super Fight participants will earn at least 50 percent of the pay-per-view revenue, significantly higher than the 20 percent earned by fighters in the UFC. After ten PFL athletes – including former champions – failed their drug tests during the first half of season 2023, the organization decided to hire
USADA to oversee and test their athletes for banned substances, much akin to what their rival
UFC has already implemented. On August 30, 2023, the promotion announced that it had sold a minority stake for an initial investment of $100 million to SRJ Sports Investments – a branch of
Public Investment Fund. As part of the agreement, SRJ supported creating PFL MENA (Middle East and North Africa) regional league. Following the deal, the previously published PPV super fight series events will be hosted in
Saudi Arabia. This investment served as Saudi Arabia’s first foray into MMA and will allow the PFL to “encroach into the UFC’s Middle East territory.”
Acquisition of Bellator MMA On November 20, 2023, it was announced that the PFL had acquired its competitor
Bellator MMA from
Paramount Global, which aimed to make PFL “a global powerhouse and poised to become a co-leader” according to chairman Donn Davis. Although the purchase amount was not disclosed, Bellator’s value was previously estimated at $500 million. As part of the announcement, Davis confirmed that the Bellator brand would continue as a separate “reimagined” league with its athletes able to compete in PFL events. The
first crossover card was held in February 2024 in Saudi Arabia, featuring pairings of champions from each promotion in four weight classes and the first female MMA bout held in Saudi Arabia. An eight-event Bellator Champions Series was also established, with its
inaugural event held on March 22, 2024, and others scheduled in the US, England, and France later in the year. == Fight format and point system ==