Campaign themes Nawrocki's campaign Karol Nawrocki pitted his campaign against the unpopular government and Prime Minister, declaring the election as a referendum on the Tusk cabinet, He portrayed himself as a nonpartisan "citizens' candidate" () supported by
Law and Justice, as he was never a member of any political party, and as an authentic "flesh and bone man" (), contrasting with Trzaskowski by calling him the product of a political laboratory. Nawrocki's campaign was oriented around the welfare of citizens, national security and infrastructural development.
Trzaskowski's campaign Rafał Trzaskowski defended the incumbent coalition government, blaming its inaction on the presidential veto of incumbent president
Andrzej Duda. He portrayed himself as a competent and educated candidate, highlighting his knowledge of foreign languages, education and political experience, promising to be independent of party decisionmaking. He challenged Nawrocki's nonpartisan presentation, attacking him as the "decision of the [PiS] party chairman".
Mentzen's campaign Sławomir Mentzen presented himself as the anti-establishment candidate who would take on the "duopoly" of the
Law and Justice and
Civic Platform parties, which have dominated politics since the
2005 parliamentary election. He was the dominant candidate in social media and among the youth. He also campaigned on polling indicating himself to have the highest chance out of all the right-wing candidates to defeat Trzaskowski in the second round of the election. He focused his campaign on economic and security issues, most prominently tax reform, immigration and military readiness for war.
Braun's campaign Grzegorz Braun ran on the slogan "This is Poland!". Braun's campaign was also unique in making populist demands, such as the exhumation of the
Jedwabne pogrom victims, releasing classified files on the dissolution of the
Military Information Services, and restarting investigations into deaths of
Jerzy Popiełuszko,
Andrzej Lepper,
Sławomir Petelicki and
Marek Papała. Braun became popular for controversial stunts during his campaign; he organized protests that successfully forced the German supermarket chain
Lidl to resign from building a store near the place of Marian apparitions in
Gietrzwałd, winning over voters concerned with preserving Catholic tradition,
economic nationalism and limiting foreign capital in Poland. Braun's campaign and rhetoric was described by critics as "hostile to democracy, full of conspiracy theories, religiously fundamentalist, and often openly anti-Semitic and anti-Ukrainian", while supporters praised his "fight for truth, authenticity", "soldier-like" dedication to the values of
God, Honour, Fatherland, and challenging the submissive attitude of the Polish governments towards Ukraine, Israel and NATO. His campaign was centered on
Polish nationalism, Catholic tradition and opposition to NATO and the European Union.
Other campaigns Szymon Hołownia promised to support "
local Poland",
decentralize the state administration and apply
referendums to resolve polarizing issues. He presented himself as a "candidate for the people", as opposed to a partisan candidate. Hołownia highlighted
energy transition, housing prices, national security and children's safety from technology addiction as campaign issues. Adrian Zandberg, a leftwing candidate, contrasted himself against former party ally Magdalena Biejat in his criticism of the ruling coalition, which he criticized as corrupt and ineffectual in resolving problems of the citizens. He presented himself as an anti-establishment candidate, fighting for votes among Mentzen's young anti-establishment base. Zandberg's campaign oriented around infrastructural development, reducing housing prices and improving Poland's healthcare system. Magdalena Biejat, a former member of Zandberg's
Razem party, criticized Zandberg for his opposition to the ruling government, highlighting the pro-government
Left's accomplishments as allies of the Prime Minister.
Economy Nawrocki's program was described as
economically interventionist, or economically left-wing. Nawrocki described himself as a strong supporter of armaments and social investment programmes. Nawrocki supported large economic investments; he strongly supports the
Central Communication Port (, CPK) project, and praised the
Central Industrial Region and
Stocznia Gdynia schemes developed in the interwar
Second Polish Republic. Nawrocki expressed his fascination with other large investments such as the
Vistula Spit canal and
Świnoujście LNG terminal, wanting to pursue similar undertakings. He promised investments of new infrastructure in every
gmina. He opposed increasing social spending and expressed openess to
austerity policies. endorsed Rafał Brzoska's "deregulation task force" and wanted to accelerate the process of deregulation, and pledged to sign the government's bill to cut health insurance tax for entrepreneurs. Braun promised to oppose any budget bill "that allocates a single
złoty to matters unrelated to Poles"; this included opposing welfare benefits for Ukrainian immigrants and Jewish property claims. He also demanded a reversal of "selling off Polish land and resources". He argued that Poland should generate energy from both renewable and non-renewable sources, focusing on lowering life costs instead of minimizing the environmental impact.
European Union and foreign policy Nawrocki opposed adoption of the
Euro as Poland's currency. He also opposed the
European Green Deal as well as the
EU–Mercosur Association Agreement and further EU economic regulations. Hołownia opposed adoption of the Euro until Poland's economy is ready for its adoption, drawing criticism for changing his rhetoric from strong support of the currency. Braun advocated
multilateralism - he supported
Polexit, supported securing mutual energy and safe border agreements with Belarus, sought to withdraw Polish aid to Ukraine, and criticized the Polish government for becoming "the servants of Ukraine". Braun also campaigned on pursuing good relations with the Russian Federation and punishing Israel for the "Israeli
genocide in Gaza".
Housing The enactment of a
cadastral tax () on owners of several properties was seen as a way to remedy the increasing cost of housing within cities. A SW Research poll showed that, overall, 40% of respondents supported and 34% opposed the introduction of a cadastral tax. Another proposed solution was the construction of low-rent housing by the state. Nawrocki's stance on the cadastral tax idea was criticized as contradictory, with him stating opposition to a cadastral tax, yet supporting taxation of properties possessed by owners of three or more houses. He promised to lower the cost of housing in the country, stating he would "fight for cheap housing". Trzaskowski's electoral committee declared its candidate was against the introduction of a cadastral tax and in favor of state construction of housing. Mentzen opposed cadastral taxes and was against state construction of low-rent housing. portraying the government as
gender ideology radicals. He was opposed to the easing of
Poland's abortion laws and the introduction of
same-sex marriage or
civil unions, instead supporting the instatement of status for homosexual couples. Trzaskowski was ideologically
culturally liberal, supporting causes such as the
LGBT rights movement, same-sex civil unions and abortion legalization, but moderated by standing against
same-sex adoption and distancing himself from the LGBT movement. despite usually obstructing the event's occurrence as
Mayor of Warsaw. Mentzen emphasized protection of free speech in his campaign, standing against "leftwing
political correctness". Mentzen supported easing
gun laws,
legalization of marijuana and
gambling. However, he also declared his opposition to legalized abortion. Braun postulated a total abortion ban, abolition of healthcare monopolies, Polish exit from the
World Health Organization, universal access to guns, abolition of
compulsory vaccination and introduction of
school vouchers. He stressed the lack of transport in Poland and has pledged to develop rail infrastructure in underdeveloped regions of the country. His other proposals include abolishing tax on savings and increasing the annual indexation of pensions. He also expressed
welfare chauvinist views — believing that Poles are "treated worse in their own country than immigrants", Nawrocki argued that social benefits in Poland should be for Poles only, and pensions for unemployed Ukrainian refugees should be eliminated; additionally, Polish citizens should have a priority in healthcare, school and kindergarten queues. Mentzen's campaign oriented around the lowering of taxes, removing the
inheritance tax,
capital gains tax, and simplifying the
personal income tax,
corporate tax,
value-added tax, among others. Braun supported the abolition of
income tax,
corporation tax and compulsory health insurance. == Campaign ==