,
Bob Willis and
David Gower, and politician
James Erskine in 2011 Campbell worked again for the Labour Party as Campaign Director in the run-up to their third consecutive victory at the 2005 general election. Campbell also acted as an adviser to
Gordon Brown and
Ed Miliband at the
2010 and the
2015 general elections.
Sir Clive Woodward recruited Campbell to manage relations with the press for the
British & Irish Lions tour to New Zealand in 2005. Campbell wrote a column for
The Times during the tour. Throughout his time in Downing Street, Campbell kept a
diary which reportedly totaled some 2 million words. Selected extracts, titled
The Blair Years, were published on 9 July 2007. Subsequent press coverage of the book's release included coverage of what Campbell had chosen to leave out, particularly in respect of the relationship between Blair and his
chancellor and successor Gordon Brown. Campbell expressed an intention to one day publish the diaries in fuller form, and indicated in the introduction to the book that he did not wish to make matters harder for Brown in his new role as Prime Minister, or to damage the Labour Party. Campbell released the diaries in fuller form from 2010 to 2018. In 2003 and 2004, Campbell wrote a series for
The Times newspapers, analysing greatness in sports to answer the question "Who is the greatest sports star of all time?" Although his conclusion was
Muhammad Ali, as part of the process, he interviewed and profiled sports stars from around the world, including
Ian Botham,
Nick Faldo,
Ben Ainslie,
Michael Phelps,
Martina Navratilova,
Shane Warne,
Alex Ferguson,
Bobby Charlton and
Lance Armstrong. Campbell later said that he "fell hook, line and sinker" for the Armstrong legend. He subsequently worked with Armstrong, campaigning for cancer charities, but drew criticism from Armstrong's nemesis
David Walsh for being so supportive and defending him so passionately. Campbell later acknowledged Walsh had been right. Campbell has his own website and blog, as well as several pages on other social media websites. He uses these platforms to discuss British politics and other topics close to his heart. So far, Campbell's commentaries and views have garnered media attention and generated interest among various online communities. In October 2008, he broadcast the personal story of his mental illness in a television documentary partly to reduce the stigma of that illness. Campbell said that he had waited until Labour were in opposition before appearing on the show and that the date was a coincidence as it was the only time he was free. He suggested the discord was part of a Conservative anti-BBC agenda. In May 2012, Campbell took a role at PR agency
Portland Communications, at the invitation of
Tim Allan, a former adviser to Tony Blair. Along with Blair, Campbell has also provided consultancy services to the
government of Kazakhstan on "questions of social economic modernisation."
Return to journalism In January 2014, Campbell announced that he was joining
British GQ, with a brief to conduct interviews with figures from "politics... sport, business, culture, (and) other aspects of life that I find interesting", succeeding
Piers Morgan. In his role at
GQ Campbell has interviewed a wide range of public figures, including
José Mourinho,
Raheem Sterling,
Trent Alexander-Arnold,
Mario Balotelli,
Mo Farah and
Usain Bolt from the world of sport and Tony Blair,
Sadiq Khan,
Nicola Sturgeon,
George Osborne,
John McDonnell,
John Bercow, and
Chuka Umunna from the world of politics. Campbell has also conducted in-depth interviews with many other figures from public life, including
Archbishop Justin Welby,
Garry Kasparov and
Rachel Riley. In 2017, Campbell conducted an interview with
Prince William. In March 2017,
GQ began to film the interviews to use as part of their digital platform, beginning with an interview with
Owen Jones, and then Tony Blair. When
Jeremy Corbyn was interviewed for the magazine in late 2017, he did so on the condition that Campbell would not be the interviewer. In May 2016, the
International Business Times announced that Campbell had joined it as a columnist. In March 2017, the newspaper
The New European announced that it had appointed Campbell as
editor-at-large. In May 2019, Campbell announced that he and his daughter Grace, a comedian and feminist, had launched a joint podcast,
Football, Feminism and Everything In Between: a series of interviews with figures from politics, sport and other walks of life. Their first interview was with Ed Miliband, followed by Rachel Riley,
Jamie Carragher,
Kelly Holmes and
Maro Itoje. When Government Adviser
Dominic Cummings broke government guidelines to visit
Durham, England, Campbell urged his social media followers to write to all Conservative MPs asking for their view and published a 50,000-word analysis of what he called 'Organised Hypocrisy' on his website, based on the responses he collated. Campbell was a guest presenter of
Good Morning Britain from 10 to 12 May 2021, co-hosting with
Susanna Reid. In January 2022, Campbell began a series of interviews for ''
Men's Health called Talking Heads'', with a focus on mindset and well-being. This began with England rugby player
Maro Itoje and former athlete turned sports politician
Sebastian Coe. In March 2022, Campbell launched
The Rest Is Politics podcast with
Rory Stewart, a former Conservative Member of Parliament and a candidate in the
2019 Conservative Party leadership election. The pair discuss current news stories and reminisce about their old jobs. In May 2023, Campbell published his eighteenth book,
But What Can I Do?, a call to arms to people to get more engaged in politics. He provides an analysis of what he refers to as "populism, polarisation and post-truth politics". The book went to No 1 in the
Sunday Times bestseller list in the first week of publication, meaning Campbell had both the most popular
podcast (
The Rest Is Politics) and the best-selling non-fiction hardback book in the UK at the same time. Campbell launched a regular series of 'Instagram live' broadcasts, in which he vented his criticisms of
Boris Johnson. Campbell was a critic of
Russia's invasion of Ukraine, and the British government's tolerance of oligarchs close to
Vladimir Putin, contrasting it with their 'cruel and shabby' treatment of
Ukrainian refugees, who faced large amounts of
red tape before being considered for exile. He wrote extensively on his meetings with the Russian president alongside Tony Blair.
People's Vote campaign rally in Parliament Square, London on 25 March 2017 Immediately after the UK's referendum on membership of the
European Union in June 2016, Campbell stated that he thought it was "the worst decision Britain had made in his lifetime" and would do what he could to change people's minds. In addition to establishing
The New European, he was one of the early movers in the
People's Vote campaign for a referendum on the outcome of the Brexit negotiations. In 2018 Campbell became part of the top table team at the People's Vote campaign fighting for a referendum on the Brexit deal. This included overseeing the production of campaign films, including one written by and starring his daughter Grace, called The Brexit Special, for which Campbell persuaded actor
Richard Wilson to revive his most famous character,
Victor Meldrew. In 2018 Campbell worked for the People's Vote campaign's planning and organisation of a march on Parliament on 20 October, which drew an estimated 250,000 people onto the streets. The march was described by the media as the second biggest ever, after the protest against the Iraq war in 2003. Campbell helped organize and spoke at a second march and rally attended by an estimated million people in October 2019, on the day that Boris Johnson called a rare Saturday sitting in Parliament to back his Brexit deal. In July 2017, Campbell was invited to speak at the
French National Assembly to the newly elected MPs of President
Emmanuel Macron's victorious
En Marche party. This was after Campbell had met and advised Macron during the campaign. He urged the French to be patient with the United Kingdom and to give them a chance to change course and reverse Brexit. He said Macron had been bolder than Tony Blair in setting up a new party and leading it to power within little over a year. Campbell wrote a piece criticising the chairman of
Open Britain,
Roland Rudd, after Rudd unilaterally decided to sack two key campaign officials ahead of the
2019 UK general election.
Mental health activism Campbell's experience with depression was recalled in a BBC documentary titled
Cracking Up. He has since then been a prominent supporter and advocate for the mental health anti-stigma campaign
Time to Change. In November 2017, he was made an honorary fellow of the
Royal College of Psychiatrists in recognition of his work in breaking down the stigma surrounding mental illness and promoting the importance of psychiatry. Campbell took part in the
Mental Health Foundation's takeover of
Channel 4 for Mental Health Awareness Week 2017, acting as a celebrity continuity announcer. For the Mental Health Awareness Week two years later he broadcast the documentary
Alastair Campbell: Depression and Me, exploring different ways of dealing and coping with depression. It was part of a BBC series drawing attention to different mental health conditions. In 2019, Campbell was appointed global ambassador to Australians for Mental Health, a new umbrella organisation fighting for better services. He made numerous media appearances and caused controversy by saying on the Australian version of
Question Time, that
Donald Trump and fellow populists were "sowing the seeds of fascism".
Expulsion from Labour Party On 28 May 2019, Campbell announced that he had been expelled from the Labour Party after voting for the
Liberal Democrats in that month's
European elections, and that he would appeal against the decision. He also questioned the speed of his expulsion compared to the treatment of Labour colleagues
accused of anti-semitism. In response,
shadow minister Dawn Butler stated that it was common knowledge that voting for another party would result in automatic exclusion. In July 2019, in the week Boris Johnson became prime minister, Campbell penned a 3,500-word open letter to Jeremy Corbyn saying he no longer wished to be re-admitted to the party despite legal advice saying he would win a court case against his expulsion. He called on Corbyn to step down and cited his "failure" on Brexit, antisemitism, broader policy and "above all the failure to develop and execute a strategy". The story was broken in
The Guardian and the full letter published in
The New European. Corbyn said he was "disappointed", prompting Campbell to ask why he had been expelled. Campbell voted Labour in the 2019 general election, having been part of a failed tactical voting campaign aimed at preventing Johnson from winning a majority. Labour were returned to government in the
2024 general election, under the leadership of
Keir Starmer. Campbell and Stewart did the election night coverage on Channel 4. == Personal life ==