While still in college, Ashley was holidaying in
California. He visited an alumnus of his
college fraternity,
Sigma Chi, who was a
press agent who represented
Dick Powell and
John Wayne. The agent took him to the set of
The Conqueror (1956), where he met Wayne, who had also belonged to Sigma Chi. Wayne was impressed with the young man's good looks and set him up with an interview with
William Castle.
American International Pictures Ashley broke into films when he accompanied a girlfriend to an audition at
American International Pictures for a part in
Dragstrip Girl (1957), directed by
Edward L. Cahn. "We had a date at 6 p.m. but first she had to read for a part in a movie", he later recalled. "I was sitting in American International Picture's waiting room and a guy walked out and said, `Have we read everyone? What about this young man here?' It was the old Hollywood story -- I got a part in the film and she didn't." He ended up getting the part as the villain; his audition included an
Elvis Presley impersonation. AIP signed Ashley to a four-picture non-exclusive contract expected to run for two years.
Dragstrip Girl was a success relative to its small budget. Ashley became a particular favorite of the daughters of
James H. Nicholson, one of the main figures at AIP, and Nicholson always hoped Ashley would become a big star. Ashley unsuccessfully auditioned for the lead in
I Was a Teenage Werewolf (1957) but appeared in several of AIP's other movies. Ashley's second role for AIP,
Motorcycle Gang (1957), was almost identical to
Dragstrip Girl (it was again directed by Cahn). By this stage, Ashley had been
drafted, and production was held up until he completed his basic training and could go on leave. Outside AIP, he had a small role as a singer for
Paramount's
Zero Hour! (1957), a supporting role (although first-billed) in ''
Frankenstein's Daughter (1958) and guest starred on Jefferson Drum'' (1958) in the episode "Arrival".
Music career In addition to acting, Ashley was also a singer. His manager, Jerry Capeheart, also managed
Eddie Cochran and in July 1957 his first single was released on Intro Records – the standard "Bermuda" and the song "Let Yourself Go Go Go"; Ashley performed the latter in
Zero Hour!. The release of the single was timed to coincide with the release of
Dragstrip Girl. Ashley went on to make a number of records, including the singles "Seriously in Love" (1958), "Let the Good Times Roll" (1958), "Born to Rock" (1958), and "Little Lou" (1961). In 1959, he recorded a double-sided single, "The Net" and "The Hangman," both of which were early collaborations between songwriters
Burt Bacharach and
Hal David. Ashley would perform the occasional concert; one of his musicians for a time was
Glen Campbell. Ashley later said Randy Wood, head of Dot Records, "was terrific... but the kind of music he wanted me to sing was the kind of material I really didn't feel I sang that well. He was a very clean cut image guy. He didn't necessarily want a hard rocker." In 2001, the German label Hydra Records released
Born to Rock, a
compact disc collection of Ashley's music. Ashley was given a cameo as a singer in AIP's
How to Make a Monster (1958) at the request of Nicholson. Ashley later said "that was casting more or less against type at that point because I had been playing delinquents and heavies." AIP wanted Ashley to make a film called
Hot Rod Gang (1958) aka
Fury Unleashed, written by Rusoff and directed by
Lew Landers.
Gene Vincent played himself and sang several songs, as did Ashley. It was Ashley's first sympathetic lead role. He was offered a part on the TV series
Matinee Theatre, in an episode called "The Alleyway" with
Janis Paige, and asked for the movie to be postponed so he could take it. However,
Samuel Arkoff of AIP refused, and got an injunction preventing Ashley from appearing on TV. "I never really forgave him for that", said Ashley. "I was very upset about it. I felt they could shift the schedule one day to allow me to do it. As it turned out, and I'm sure they had their reasons, they couldn't do it." This led to Ashley's refusing to renew his contract with AIP.
Television After his AIP contract wound up, Ashley worked steadily on TV. He was cast in the episode "Elkton Lake Feud" of the
syndicated western television series
Frontier Doctor, starring
Rex Allen and directed by
William Witney. He also appeared in the
Henry Fonda show
The Deputy ("The Wild Wind"),
The Millionaire ("Susan Johnson", playing an aspiring singer) and
Wagon Train ("The Amos Gibben Story"). Ashley thought he was often cast in Westerns because "I was from Oklahoma, and could ride, and had a bit of an accent when I first came out here. I always seemed the young
Billy the Kid gunslinger." Ashley returned to features with the lead in
High School Caesar (1960), playing a tyrant at high school; it was made for an even smaller budget than his AIP films and was distributed by
Roger Corman's
Filmgroup. He went back to TV, guesting on
Death Valley Days ("The Holdup-Proof Sale"). Ashley later said that at this stage of his career, he had no interest in the production side of things. "I was just having fun doing it", he said.
Straightaway From 1961 to 1962, Ashley was cast in a co-starring role with
Brian Kelly on the
ABC adventure series
Straightaway, set in an automobile mechanic shop and often focusing on the sport of
drag racing. Ashley would occasionally sing. It ran for 26 episodes. While a cast member of
Straightaway, Ashley appeared in the 1961 episode, "The Holdup-Proof Safe" of then
syndicated western
anthology series,
Death Valley Days, hosted by
Stanley Andrews. He played the role of Sandy, a young rodeo performer who wants to become a deputy sheriff so that he can marry his sweetheart, Katie Downs (Susan Crane). However, he is arrested for the theft of funds from the "holdup-proof" safe in the building of merchant Gus Lammerson (
Regis Toomey). With Katie's aid, Sandy escapes jail to find the real thieves. Ashley also appeared in another episode of
Wagon Train ("The Abel Weatherly Story"), as well as
Rawhide ("Incident in the Garden of Eden"),
The Beverly Hillbillies ("Elly Becomes a Secretary") and
Petticoat Junction ("Spur Line to Shady Rest"). Ashley had a part in
Hud (1963), perhaps his most acclaimed film, although several of his scenes wound up being cut in the final edit. The movie was a success and AIP signed Ashley to do two more movies. Ashley returned for the sequels
Muscle Beach Party (1964) and
Bikini Beach (1964), playing "Johnny" (essentially the same role as in
Beach Party). He guest starred on
Dr Kildare in "Night of the Beast" (1964). Ashley was not in
Pajama Party (1964), but did appear in
Sergeant Deadhead (1965), once again playing Avalon's best friend. He was in
Beach Blanket Bingo (1965), this time playing Avalon's rival. Both
Sergeant Deadhead and
Bingo featured
Deborah Walley, whom Ashley had married in 1962. Ashley later recalled shooting one of the beach party scenes with Avalon, saying, "Our backs were to the water camera and we were walking and talking and Frankie said, 'Man, can you believe us? Two 30-year-old guys out here in body make-up and red trunks.'"
Beach Blanket Bingo was the only beach movie where Ashley had much to do. "That was the only one where there was really a character", he said. "Other than that, it was basically 'Frankie's buddy stands – the guy in the red bathing suit.'" He co starred with his wife Deborah Walley. Ashley was given a lead role for Azalea Films'
The Eye Creatures (1965), filmed in Texas and directed by
Larry Buchanan as a remake of AIP's
Invasion of the Saucer Men (1957). Ashley later estimated his fee took up more than half the budget. For
Allied Artists, he played
Baby Face Nelson in
Young Dillinger (1965) alongside
Nick Adams and
Robert Conrad. He was reportedly going to do
Three to Make Zero, a thriller with Conrad from a script by
Richard Bakalyan but it was not made. Also announced but not made was
Runaway Skis, meant to star Ashley and Walley, from a script by
James Stacy and directed by Frank Paris. Ashley's final beach party movie was
How to Stuff a Wild Bikini (1965), where he played "Johnny"; he sang a few songs on the soundtrack. Ashley did not appear in the final film in the series,
The Ghost in the Invisible Bikini (1966), although he was originally announced as starring in it and Walley did appear. He guest starred on Conrad's show
The Wild Wild West, appearing in "The Night of Watery Death", and was back on
The Beverly Hillbillies in "The Cat Burglar" and "Mr. Universe Muscles In".
The Philippines and Eddie Romero In 1968, Ashley received an offer to make a film in the
Philippines. As his marriage to Walley ended, he was keen to get out of the country and accepted. He made
Brides of Blood (1968) for producer
Eddie Romero, the second movie in Romero's "Blood Island" horror film series. Ashley also had a supporting role in a war film for Romero that starred
James Shigeta titled
Manila, Open City (1968). Ashley starred in
Hell on Wheels (1967), playing the brother of
Marty Robbins. He also had a small role in
2001: A Space Odyssey playing an astronaut, a part that was cut from some editions of the film. Ashley then returned to Oklahoma, where he ran some movie theaters. A distributor friend of Ashley's found success screening
Brides of Blood and suggested that Ashley return to the Philippines to make another film there. Ashley agreed and returned to the Philippines to star in
The Mad Doctor of Blood Island in 1969, co-directed by Romero. It did well at the box office, beginning a long-running association with the Philippines and with Romero. Ashley returned to the Philippines to make a sequel to
Mad Doctor,
Beast of Blood (1970) for
Hemisphere Pictures, again directed by Romero. "It was a release for me to live in the Philippines for three months a year", said Ashley. "I bought a condo there; it was like a vacation for me". Romero recalled Ashley as "very easy to get along with, very companionable." ==Producer==