A special program featuring voice actress
Yui Ishikawa visiting the office of one of developers, Manjuu Ltd., in Shanghai was aired on the Japanese
streaming television platform
AbemaTV in May 2018. However, misuse during the program of the trademarked term to refer to the game's personified warship characters led to
Yostar being publicly warned by
DMM.com, publisher of
Kantai Collection. Yostar issued an apology, and called on players of
Azur Lane to provide alternative terms for the game's personified warship characters. More than a thousand submissions were received. In September 2018, Yostar announced the new term would be "Kinetics Artifactual Navy-Self-regulative En-lore Node", abbreviated as "KAN-SEN" and is the
backronym of the Japanese word .
Collaborations In-game A January 2018 collaboration event with
Compile Heart introduced the protagonists of the
Hyperdimension Neptunia series to
Azur Lane. Players may obtain
Neptunia protagonists with naval elements, as well as their "goddess forms" as separate characters. In April 2018,
Yostar and
Wargaming Japan announced a collaboration between the game and
World of Warships.
Azur Lane players may obtain characters based on ships from
World of Warships through a new interface called "Development Dock", while
World of Warships players may purchase
Azur Lane characters as voiced captains, and skins for ships based on design elements of
Azur Lane namesake characters. In April 2019, the
WoWS collaboration was further extended by season 2, introducing new characters into both games. In August 2020, the collaboration was once again extended by a 3rd season, introducing a wave of new ships, skins and captains in both games. A collaboration with
Sunrise in May 2018 featured a crossover plotline with the anime
Armored Trooper VOTOMS. The Marshydog mecha from the show was added to
Azur Lane as a furniture item. A collaboration event with
Aquaplus in November 2018 made characters from the visual novel
Utawarerumono obtainable in
Azur Lane. An April 2019 collaboration with
Kizuna AI introduced the
virtual YouTuber as 4 different in-game characters. Between November 27 and December 10, 2019, seven
Hololive members (Murasaki Shion, Nakiri Ayame, Ookami Mio,
Natsuiro Matsuri,
Minato Aqua, Shirakami Fubuki and
Tokino Sora) became playable characters as part of another collaboration. A collaboration event with
Dead or Alive Xtreme Venus Vacation took place between November 26 and December 9, 2020. The event called
Vacation Lane featured an original story, new ships, skins, and furniture sets. The
Dead or Alive characters featured were
Marie Rose,
Honoka,
Kasumi, Misaki, Nyotengu, Nagisa, and Monica. On April 24, 2023, it was announced that this crossover event would have a re-run from April 27 to May 11. All previously featured characters would return with the inclusion of Luna and Tamaki. A third collaboration took place in April 2026. A second original story event called
Beachside Brilliance added new ships, skins, and furniture sets. The new featured characters were all
Venus Vacation originals including: Elise, Shandy, Yukino, Patty, Shizuku, and Tsukushi. The collaboration event of anime television series
SSSS.Gridman and
SSSS.Dynazenon that ran from November 25 to December 8, 2021, saw the introductions of 7 limited-time obtainable characters; Rikka Takarada, Akane Shinjō, Yume Minami, Hass, Namiko, Mujina and Chise Asukagawa. In 2023, all previously featured characters returned in a rerun event that ran from July 20 to August 2, with the introduction of Princess Hime, and The 2nd from the film
Gridman Universe. Between November 2 and December 7, 2022, six new limited-time characters were introduced (Kala Ideas, Klaudia Valentz, Patricia Abelheim, Reisalin Stout, Lila Decyrus, and Serri Glaus) as part of the collaboration with two video games from the
Atelier franchise developed by
Gust Corporation;
Atelier Ryza 2: Lost Legends & the Secret Fairy and
Atelier Ryza 3: Alchemist of the End & the Secret Key. In 2025, all aforementioned characters from
Atelier Ryza were re-listed in a limited time rerun to coincide with another collaboration event with Gust covering
Atelier Yumia: The Alchemist of Memories & the Envisioned Land, featuring 4 new characters (Yumia Leissfeldt, Isla von Duerer, Lenja, and Nina Freide).
Miscellaneous Yostar has held illustration contests with Japanese art community
Pixiv to promote the game. Winners in the contest held in December 2017 were rewarded with cash and their designs featured on the game's loading screens. Winning designs from a wedding dress illustration contest in July 2018 were also planned to be implemented in the game. Yostar licensed the Japanese company GRSPER to create
virtual reality wedding ceremonies with the game's characters in August 2018. The crowdfunding project was cancelled in October 2018 because GRSPER did not meet its funding goal and was having communication difficulties with voice actors and their agencies. In 2022, the game collaborated with
Yamaha and its employee-run team, Iwata Racing Family (IRF), to race a
YZF-R1 sports motorcycle that appears in-game as
Essex's motorcycle at the
Suzuka 8 Hours.
Live events In 2023, the game collaborated with the CarrierCon
fan convention for anime, video game, comic and cosplay fans aboard the
USS Hornet (CV-12), which is personified in-game as Hornet II to distinguish her from the original Hornet (CV-8) and is currently the
USS Hornet Museum ship in Alameda,
Oakland, California. Later that year, the same ship was chosen to host the game's live event celebrating the 5th anniversary of its English/worldwide release. In 2025, the game similarly held 7th anniversary celebrations of its English/worldwide release aboard
USS New Jersey (BB-62), which is personified in-game and is currently the
Battleship New Jersey Museum & Memorial in
Camden, New Jersey just across the Delaware River from Philadelphia. The French destroyer
Maillé-Brézé (D627), now a museum ship in
Nantes and whose previous Vauquelin-class incarnation is personified in-game, also hosted a pop-up event – the first official event of its kind in Europe. ==Other media==