Stand-up comedy Cosby lined up stand-up jobs at clubs in Philadelphia and then in New York City, where he appeared at
The Gaslight Cafe beginning in 1961. He booked dates in cities such as Chicago, Las Vegas, San Francisco, and Washington, D.C. On July 28, 1964, he received national exposure on
NBC's
The Tonight Show. This led to a recording contract with
Warner Bros. Records which, in 1964, released his debut LP,
Bill Cosby Is a Very Funny Fellow...Right!, the first of a series of comedy albums. His album
To Russell, My Brother, Whom I Slept With was number one on
Spin magazine's list of "The 40 Greatest Comedy Albums of All Time", calling it "stand-up comedy's masterpiece". Cosby's comedy genres included
observational comedy, satire,
surreal humor and
deadpan. While many comics of the time were using the growing freedom of that decade to explore controversial and sometimes risqué material, Cosby was making his reputation with humorous recollections of his childhood. Many Americans wondered about the absence of race as a topic in Cosby's stories. As Cosby's success grew, he had to defend his choice of material regularly; as he argued, "A white person listens to my act and he laughs and he thinks, 'Yeah, that's the way I see it too.' Okay. He's white. I'm Negro. And we both see things the same way. That must mean that
we are alike. Right? So I figure this way I'm doing as much for good
race relations as the next guy." In 1983, Cosby released the live comedy performance film
Bill Cosby: Himself, in which he gave his views ranging from marriage to parenthood. The film also showcased Cosby's conversational style of stand-up comedy; for most of the performance, Cosby was seated center-stage, only getting up to emphasize a joke. Nearly all of Cosby's routine in the film concerned the trials and tribulations of parenting, frequently illustrated with anecdotes involving his own family. Many of the comedic routines presented in the film were precursors to Cosby's most popular sitcom,
The Cosby Show. The film was well regarded by comedians and critics, with some calling it "the greatest stand up concert movie ever."
Rolling Stone placed Cosby's concert film
Bill Cosby: Himself as number8 on its list of "The 25 Best Stand-Up Specials of All Time", acknowledging the significance of the film while still saying: "Yes, it's damned near impossible to watch anything the tainted comedian has done and not think of the headlines, the heckling, the revelations and what is, by any definition, monstrous behavior." They also placed Cosby at number8 on their list of "The Best Stand-up Comics of All Time", saying: "Bill Cosby is not likely to perform again; listening to his records will never have that gentle, sweet sense of nostalgia for anyone; and while it is impossible to disconnect the performer from the man, scrubbing his name from the annals of stand-up would be impossible." Cosby performed his first TV stand-up special in 30 years,
Bill Cosby: Far from Finished, on
Comedy Central on November 23, 2013. His last show of the "Far from Finished" tour was performed at the
Cobb Energy Performing Arts Centre in Atlanta on May 2, 2015. In 2014, Cosby was set to release his new standup special
Bill Cosby 77 on
Netflix. The release of the film was canceled due to
allegations of sexual assault against Cosby. His last known standup performance prior to his conviction was held at the LaRose Jazz Club in Philadelphia on January 23, 2018.
Television and film In 1965, Cosby was cast alongside
Robert Culp in the
I Spy espionage adventure series on
NBC.
I Spy became the first weekly dramatic television series to feature an African American in a starring role. At first, Cosby and NBC executives were concerned that some affiliates might be unwilling to carry the series. At the beginning of the 1965 season, four stations declined the show; they were in Georgia, Florida, and Alabama. Viewers were taken with the show's exotic locales and the authentic chemistry between the stars. It became one of the ratings hits of the season.
I Spy finished among the twenty most-watched shows that year, and Cosby was honored with three consecutive
Emmy Awards for
Outstanding Lead Actor in a Drama Series. When accepting his third Emmy for the show, Cosby told the audience: "Let the message be known to bigots and racists that they don't count!" In June 1968,
Billboard magazine reported that Cosby had turned down a five-year, $3.5million contract renewal offer and would leave the label in August that year to record for his own record label. In July 1968, Cosby narrated
Black History: Lost, Stolen, or Strayed, a
CBS documentary addressing the representation of black people in popular culture.
Andy Rooney wrote the Emmy-awarded script for Cosby to read.
Georgetown University professor
Michael Eric Dyson said it was one of "the rare exceptions when Cosby took off the gloves and blinders, to discuss race in public with candor and discernment". Due to its popularity and controversial nature, it was rebroadcast less than a month later.
Tetragrammaton Records, a division of the Campbell, Silver, Cosby (CSC) Corporation—the Los Angeles–based production company founded by Cosby, his manager Roy Silver, and filmmaker Bruce Post Campbell—produced films as well as records, including Cosby's television specials, the
Fat Albert cartoon special and series, and several motion pictures. CSC hired Artie Mogull as President of the label. Tetragrammaton was fairly active during 1968–69 but ceased trading during the 1970s. Throughout the 1960s Cosby pursued a variety of additional television projects and appeared as a regular guest host on
The Tonight Show and as the star of an annual special for NBC. In 1969, he returned with another series,
The Bill Cosby Show, a situation comedy that ran for two seasons. Cosby played a physical education teacher at a Los Angeles high school. While only a modest critical success, the show was a hit with ratings, finishing eleventh in its first season. Cosby was lauded for using African American performers such as
Lillian Randolph,
Moms Mabley, and
Rex Ingram as characters. According to commentary on the Season1 DVDs for the show, Cosby was at odds with NBC over his refusal to include a
laugh track in the show, as he felt viewers had the ability to find humor for themselves when watching a TV show. For the
PBS series
The Electric Company, Cosby recorded several segments teaching reading skills to young children. Cosby resumed his formal education in 1971; he began graduate work at
UMass Amherst. In 1972, he was back in prime time with a variety series,
The New Bill Cosby Show. However, this show lasted only a season. More successful was a
Saturday-morning cartoon,
Fat Albert and the Cosby Kids, hosted by Cosby and based on his own childhood. That series ran from 1972 to 1979, then ran as
The New Fat Albert Show in 1979, and finally ran as
The Adventures of Fat Albert and the Cosby Kids. Cosby would use his experience producing
Fat Albert in his educational endeavors; his
dissertation for his
Ed. D. at UMass Amherst discussed the use of
Fat Albert and the Cosby Kids as a teaching tool in elementary schools. During the 1970s, Cosby and other African-American actors, including
Sidney Poitier, joined forces to make successful
comedy films to counter the violent "
blaxploitation" films of the era, such as
Uptown Saturday Night in 1974, ''
Let's Do It Again in 1975, and A Piece of the Action in 1977. He also starred in Mother, Jugs & Speed, co-starring Raquel Welch and Harvey Keitel in 1976. In 1978, he starred in California Suite'', a compilation of four
Neil Simon plays. Cosby also hosted
Cos in 1976. In addition, he produced an hour-long variety show featuring puppets, sketches, and musical numbers. It was during this season that ABC decided to take advantage of this phase of Cosby's career, by joining with
Filmation producers of
Fat Albert to create live-action segments starring Cosby, for the 1972 animated film
Journey Back to Oz; it subsequently aired in syndication. Cosby was also a regular on children's
public television programs starting in the 1970s, hosting the "
Picture Pages" segments that lasted into the early 1980s.'' in the role of
Cliff Huxtable Cosby's greatest television success came in September 1984 with the debut of
The Cosby Show. Cosby, an advocate for family-oriented humor, co-produced the series, held creative control and involved himself in every aspect of production. Plots were often based on ideas that Cosby suggested while in meetings with the writing staff. The show had parallels to Cosby's actual family life: like the characters
Cliff and
Clair Huxtable, Cosby and his wife
Camille were college-educated and financially successful, and they had five children. On the show, Cosby played the role of an
obstetrician. Much of the material from the pilot and first season of
The Cosby Show was taken from his video
Bill Cosby: Himself, released in 1983. The series was an immediate success, debuting near the top of the ratings and having five consecutive No. 1 ratings in its eight-season run. In 1987, Cosby attempted to return to film with the spy spoof
Leonard Part 6. Although Cosby himself was the producer and wrote the story, he realized during production that the film was not going to be what he wanted and publicly denounced it, warning audiences to stay away. The film was however marked the first project for Columbia to be greenlighted by studio executive David Puttman. Later in the 1980s, Cosby served as an advisor to the
Los Angeles Student Film Institute. After
The Cosby Show went off the air in 1992, Cosby embarked on a number of other projects, which included a
revival of the classic
Groucho Marx game show
You Bet Your Life (1992–93), the
TV movie I Spy Returns (1994), and
The Cosby Mysteries (1994). In the mid-1990s, he appeared as a detective in
black-and-white film noir-themed commercials for
Turner Classic Movies. During this time, he reunited with
Sidney Poitier starring in
Ghost Dad (1990) and appeared in minor roles in
Robert Townsend's superhero comedy
The Meteor Man (1993), and
Francis Ford Coppola's coming of age film
Jack (1996). In addition, he was interviewed in
Spike Lee's
HBO project
4 Little Girls (1997), a documentary about the
1963 racist bombing of a church in
Birmingham, Alabama which injured 22 people, killing four girls. Also in 1996, he started up a new show for CBS,
Cosby, again co-starring
Phylicia Rashād, his onscreen wife on
The Cosby Show. Cosby co-produced the show for
Carsey-Werner Productions. It centered on Cosby as Hilton Lucas, an iconoclastic
senior citizen who tries to find a new job after being
downsized and, in the meantime, gets on his wife's nerves.
Madeline Kahn co-starred as Rashād's goofy business partner Pauline. Cosby was hired by CBS to be the official spokesman of its Detroit affiliate
WWJ-TV during an advertising campaign from 1995 to 1998. Cosby also hosted a CBS special,
Kids Say the Darndest Things, on February 6, 1995, which was followed after as a full-season show, with Cosby as host, from January 9, 1998, to June 23, 2000. After four seasons,
Cosby was canceled. Its last episode aired April 28, 2000.
Kids Say the Darndest Things was terminated the same year. A series for
preschoolers,
Little Bill, created by Cosby as a semi-biographical representation of his childhood growing up in Philadelphia, made its debut on
Nickelodeon in 1999. The network renewed the popular program in November 2000. In 2001, Cosby's agenda included the publication of a new book, as well as delivering the
commencement addresses at
Morris Brown College,
Ohio State University, and at
Rensselaer Polytechnic Institute. Also that year, he signed a deal with
20th Century Fox to develop a live-action feature film centering on the popular Fat Albert character from his 1970s cartoon series. Co-written and executive produced by Cosby,
Fat Albert was released in theaters in December 2004. Cosby makes an appearance in the film as himself. In May 2007, Cosby spoke at the commencement of
High Point University. In the summer of 2009, Cosby hosted a comedy gala at
Montreal's
Just for Laughs, the largest comedy festival in the world. During this time he also made an appearance in
Mario Van Peebles film
Baadasssss! in 2003.
Advertising Cosby was a popular spokesperson for advertising from the 1960sbefore his first starring television roleuntil the early 2000s. He started with
White Owl cigars, and later endorsed
Jell-O pudding and gelatin,
Del Monte,
Ford Motor Company,
Coca-Cola (including
New Coke),
American Red Cross,
Texas Instruments,
E. F. Hutton & Co.,
Kodak, and the
1990 United States census. , Cosby held the record for being the longest-serving celebrity spokesperson for a product, through his work with Jell-O. In 2011, he won the President's Award for Contributions to Advertising from the
Advertising Hall of Fame. Cosby was one of the first black people to appear in the United States as an advertising spokesperson. He was known for his appeal to white consumers in the second half of the 20th century, in an industry seen as slow to accept diversity. In spite of making contradictory soft drink pitches and endorsing a disgraced financial company, he continued to be considered effective and believable. In the 1980s, studies found Cosby the "most familiar" and "most persuasive" spokesperson, to the point where Cosby attributed his wealth to these contracts primarily, over his television series. Cosby's first advertisement was for White Owl cigars. His agent approached them in 1965, before the debut of
I Spy, but after several appearances on the late-night talk program
The Tonight Show, a signifier of success in American comedy. He told agent Norman Brokaw of
William Morris Agency that he liked their tagline, "We're going to get you." Cosby later said there were no commercials "with a black person holding something, buying a product, so the absence of pictures, in retrospect, said a lot". Despite the stigma among advertisers around using a black spokesperson, sales of the product rose. According to an entry in
Ad Age Encyclopedia, the public acceptance of Cosby and Robert Culp appearing as equals on
I Spy made it possible for advertisers to show black people and white people together in their commercials. In 1974, Cosby began promoting Jell-O pudding for
General Foods. Cosby said comedian
Jack Benny, whose program the brand sponsored, was the only previous spokesman for Jell-O, but
Kate Smith,
Lucille Ball, and
Andy Griffith have also pitched the brand. In previous campaigns since the brand's launch in 1902, it was targeted towards parents rather than to children, a practice from which the company departed in 2001. Cosby's early commercials were created at the
Young & Rubicam advertising agency by Curvin O'Reilly. Cosby's Jell-O Pudding commercials were not permitted to be used in child directed television because celebrity endorsements were prohibited in advertising to children. Sales immediately responded to the Cosby advertising with growth after what had been a long decline. In 1979, General Foods introduced
Pudding Pops, the company's first frozen dessert product. With Cosby as spokesperson, it sold US$100 million its first year. After introducing Gelatin Pops and frozen Fruit Bars, the company's frozen desserts sales reached $300 million. Cosby was engaged to promote the flagging Jell-O gelatin product line in the mid-1980s, when General Foods introduced a holdable Jell-O product called "Jigglers". Sales increased seven percent during the first year of the promotion. This campaign continued into 1981. Cosby returned as Coca-Cola's spokesperson in its 1982 "Coke Is It" campaign, a series of commercials mocking the
Pepsi Challenge. In 1999, Cosby's 25th year as spokesman for Jell-O, was also the final year he appeared in its advertising. The company distributed 120,000 copies of his picture book series,
Little Bill, into American public libraries. Despite the transitions of advertising agencies and despite the 1989 merger of General Foods into
Kraft, the then-newly merged company Kraft General Foods let Cosby remain with Jell-O as their spokesperson. He appeared at the
Utah State Senate in 2001 to designate Jell-O
the official state snack, and made a promotional visit to the
Jell-O Gallery in 2004. As of 2002, Cosby's time with Jell-O was considered the longest-standing celebrity endorsement in American advertising history. Cosby has not appeared in advertising roles since the widespread publicization of his sexual assault allegations in 2014. == Legal issues ==