Bolivarian propaganda has been disseminated in Venezuela and the abroad. The Bolivarian Revolution is advertised through all outlets: TV, radio, Internet (with websites like the Venezuelan Solidarity Campaign), magazines (like Viva Venezuela), newspapers, murals, billboards, memorabilia (action figures, T-shirts, posters), schools (through the lesson plans and books), In 2007, the
Ministry of Popular Power for Communication and Information stated: though it initially permitted
Globovision in order to state that there was media plurality in the country. Writing in the 2020
The Sage Handbook of Propaganda, Daniel Aguirre and Caroline Ávila state that the "emergence of new media outlets that amplify the propaganda messaging that Chávez directly articulated and was later channeled by pro-government media" is covered in reports of the limitations of press freedom in Venezuela under
chavismo; the authors mention Telesur, TVes, the "Aló Presidente" television show,
cadenas overtaking air time, and a "combination of presidential actions, legislature and media harassment" such as the case of RCTV, under the Chavez and Maduro administrations that resulted in "populist communication" that was "biased and consequently akin to systemic propaganda".
Television and radio Through the use of propaganda, Chávez continually verbalized his successes on television which resulted in a large popular base of support. Under Chávez, the number of state television channels grew from one to eight, with each channel constantly showing Chávez. What Chávez said "became de facto law" and since he was unpredictable and a great performer, suspense was built around his appearance on television. By 2010, Chávez had spent 1,300 hours, or 53 days, speaking on them with a total of 1,923
cadenas lasting an average of 40 minutes. On 10 September 2013, President Maduro announced the creation of
Noticiero de la Verdad, "an obligatory national broadcast, in order to provide information on the activities of his administration, as he believes that private media outlets do not report on official acts and conceal his administration's achievements".
Aló Presidente In 2001, he transformed
Aló Presidente from a radio show to a full-fledged live, unscripted, television show promoting the Bolivarian Revolution, blaming the Venezuelan economic problems on its northern neighbor, the United States as a "mass-market soapbox for the policies and musings" of Chávez, who
The Boston Globe called "a media savvy, forward-thinking propagandist [who] has the oil wealth to influence public opinion". Many Venezuelan's tuned in because he would "reward his supporters with gifts and patronage, deciding, if not matters of life and death, then at least the destinies of individual citizens". The production of
Aló Presidente was well-polished in order to create the narrative that Chávez wanted to instill into viewers. In a 2015 case study by
The London School of Economics and Political Science focused of Hugo Chávez's populism rhetoric in
Aló Presidente, with personalism in his speeches remaining common throughout his presidency while polarising and "revolutionary" language increased.
TeleSUR In 2005 after teleSUR was founded, it was described as being a network showing the diversity of Latin America. TeleSUR changed from a "modest attempt to pluralize media" to an organization that tries "to promote the charismatic presence of Hugo Chávez as an international figure". The
Legatum Institute states that TeleSUR "attempts to whitewash regime abuses and failures" and that "TeleSUR focuses on exaggerated coverage of negative events elsewhere ... and sets up false comparisons, such as equating Venezuelan supermarket queues and queues for the 'Black Friday' shopping holiday in the US". Under President Maduro, the Venezuelan government used tens of thousands of Twitter bots to disseminate their propaganda and ideology for support.
Oxford Internet Institute's
Computational Propaganda Research Project found that Venezuela often uses bots to disseminate social media posts. Another study by the Utah State University Data Science Lab finding such activity, with professor Kyumin Lee stating that findings "conclude that there is a bot alliance". On 29 September 2019
The New York Times, quoting Social Science One investigator Ariel Sheen, reported that Venezuela also had a large presence of sock puppets accounts on Facebook that were engaged in coordinated, inauthentic behavior
Print In 1999, Chávez began to promote his revolution through print media, mostly in local newspapers like
Barreto’s Correo del Presidente, focusing the messages on the transformation of Venezuela into a first world nation within ten years. In September 2014, days after it was reported that some private newspapers stated that their paper reserves had been depleted, President Maduro announced the creation of two state newspapers that he said the "Vice President of Advertising will activate a set of propaganda brigades move out to the street, to the public". Along with the two proposed state newspapers, the Venezuelan government publishes four other newspapers,
Correo del Orinoco,
Ciudad Caracas,
Ciudad Valencia and
Ciudad Petare. In October 2014, the Vice President of The Commission of Propaganda, Agitation and Communication of the PSUV, Ernesto Villegas announced the Venezuelan government's acquisition of
Diario VEA, where President of the National Assembly
Diosdado Cabello commented on the acquisition stating "having our own media is one of the goals for this year. God willing, in the following days we could have a newspaper, for which we are already doing everything relevant to occur."
Billboards and murals headquarters of
PDVSA despite a constitutional ban of political propaganda on public buildings The Venezuelan government requires the "name, image or figure" of Hugo Chávez to be authorized before being applied to public spaces. According to
BBC, there are dozens of pro-Chavez groups that apply graffiti in Venezuela with most of them being government-sponsored. By 2022, a Bloomberg article stated that "spaces once littered with Chavista propaganda" were being replaced by a shift to more capitalist advertising. and independent film makers. Chávez said that Villa del Cine would help break the "dictatorship of
Hollywood". Advocacy groups of the Bolivarian government, such as
Global Exchange and the
Venezuela Information Office, showed it at events. The Bolivarian government also used it to build support for Chávez and the film is often seen in Venezuelan television broadcasts or is used during "contentious political conjunctures". In 2009,
Oliver Stone completed a feature-length documentary,
South of the Border about the rise of populist governments in Latin America, featuring seven presidents include Hugo Chávez of Venezuela. Stone hoped the film would get the rest of the Western world to rethink socialist policies in South America, particularly as it was being applied by Hugo Chávez. Chávez joined Stone for the premiere of the documentary at the
Venice International Film Festival in September 2009. == Conspiracy allegations ==