The 1906 Blue & White squad built its offensive strategy around "the new rules." After returning to St. Louis, Cochems drilled his players relentlessly in long evening practice sessions "behind closed gates ... in absolute secrecy" according to one contemporary newspaper account. Robinson and the tall and speedy Schneider practiced running "pass routes." Their passes were not the awkward heaves typical of the era, but overhand spirals that hit the receiver in stride. They invented their own drills to develop the new skills they would need. Todd recalled, "
Pike Kenney, Robinson and Schneider got together and began to work on the pass and soon developed amazing proficiency. Robinson and Schneider used to run the side lines throwing the ball clear across the field as they ran." Writing on October 24, 1906, Dillon was astonished that the pair "actually pitch the oval much after [the] baseball idea at certain marked spots on the board. The accuracy exhibited by those men in throwing the ball was simply marvelous and if some of the Eastern critics who are reputed opposed to the baseball throw for the forward pass could see this pair execute the play it is certain they would change their views." published in September 1945: By the time of the interview, Acker was, according to Wray, "a stocky, broad-shouldered 59-year old guy", a retired Southern California physician and real estate investor. But even 39 years distant, the memories of those early days of college football were fresh. But, the slow adoption of his ideas was not for lack of promotional effort by Cochems. The coach detailed his concepts in wires and letters to influential men in the sport. The coach even urged the redesign of the football itself ... to make it better fit the passer's hand ... more aerodynamic ... in other words the football we know today. The ''Post-Dispatch's'' W.G. Murphy reported on November 7, 1906, that the prostelitizing included indoctrinating the youngest fans: "In pursuance with Coach Cochems' plan to popularize the new game, Kenney, Schneider, Acker, Robinson and other members of St. Louis U.'s team visited a number of the local schools Monday and addressed the students on the fine points of the game."
A passing offense that "bewilders" opponents '', written by Ed Wray, November 30, 1906 The fundamental change to the sport engendered by the introduction of the forward pass was manifest in St. Louis' 1906 Thanksgiving Day game at
Sportsman's Park, where the Blue and White hosted the
Iowa Hawkeyes. A year earlier on the same field, Iowa had humiliated St. Louis 31–0 (and Robinson had been carried off the field unconscious after a hard tackle). In a newspaper article published the morning of the game, an anonymous writer correctly predicted, "It is to that leader who has grasped the possibilities of the new rules ... that success may come ... Indications point to a style of attack on Iowa's part which is virtually that of last year." The analysis continued, "No team, unless absolutely preponderant in physical strength and speed can hope to win out against an eleven like St. Louis university ... On the other hand, St. Louis U will, in all probability, spring a variety of play that will do to the visitors what it has not failed to do to every other eleven that has played here — bewilder it." The prediction could not have been more on the mark; the 12,000 fans in attendance witnessed St. Louis crush the Hawkeyes 39–0.
Historic demonstration of modern football Hall of Fame coach
David M. Nelson (1920–1991) considered the Iowa game to be of historic importance. In his book
The Anatomy of a Game: Football, the Rules, and the Men Who Made the Game, Nelson writes that "eight passes were completed in ten attempts for four touchdowns" that afternoon. "The average flight distance of the passes was twenty yards." Coach Nelson continues, "the last play demonstrated the dramatic effect that the forward pass was having on football. St. Louis was on Iowa's thirty-five-yard line with a few seconds to play. Timekeeper Walter McCormack walked onto the field to end the game when the ball was thrown twenty-five yards and caught on the dead run for a touchdown." "Cochems said that the poor Iowa showing resulted from its use of the old style play and its failure to effectively use the forward pass", Nelson writes. "Iowa did attempt two
basketball-style forward passes." The morning after the game, Wray wrote that Iowa's "weak attempt ... at the forward pass ... was an utter failure." On the other side of the ball, Wray observed, "Although Iowa seemed to know just when the (forward pass) was coming, the members of the Hawkeye team seemed to be unable to form a defense capable of stopping it. "The use of the forward pass and the versatility of the St. Louis attack seemed to daze the Iowa team," Wray concluded. "Nearly every one of the plays planned this season by Coach Cochems were unloaded in this, the last game of the season, and Iowa looked on enthralled but impotent."
St. Louis' "perfect exhibition" of the passing game The 1906 Iowa game was refereed by one of the top football officials in the country ...
West Point's
Lt. H. B. "Stuffy" Hackett. He had worked games involving the top Eastern powers that year and, just the Saturday before, had officiated in Chicago where
Coach Amos Alonzo Stagg's national defending champion
Maroons thrashed
Nebraska 38-5. Hackett had played the game himself, quarterbacking
the Army Cadets to a 40–5 rout of
Navy in 1903. He was the first-ever winner of the Army Athletic Association Award. He would become a member of the American Intercollegiate Football Rules Committee in 1907 and be prominent in the game for the next three decades. Hackett was thus uniquely qualified to compare St. Louis' passing game with what everyone else in the country was doing in 1906. He was quoted the next day in Wray's
Globe-Democrat article: "It was the most perfect exhibition ... of the new rules ... that I have seen all season and much better than that of Yale and Harvard. St. Louis' style of pass differs entirely from that in use in the east. ... The St. Louis university players shoot the ball hard and accurately to the man who is to receive it ... The fast throw by St. Louis enables the receiving player to dodge the opposing players, and it struck me as being all but perfect." Hackett's analysis was reprinted in newspapers across the country, and when it appeared in
The Washington Post, the headline screamed: "FORWARD PASS IN WEST – Lieut. Hackett Says St. Louis University Has Peer of Them All. – Says that Mound City Champions Showed Nearest Approach to Perfect Pass He Has Seen This Year." Wray recalled the interview almost 40 years later: "Hackett told this writer that in no other game that he handled had he seen the forward pass as used by St. Louis U. nor such bewildering variations of it." According to the November 19, 1932
Minneapolis Star, Hackett, who officiated games into the 1930s, once said of Robinson, "Whew, that chap is a wonder! He beats anything I ever saw. He looks as though 40 yards is dead for him, and he's got accuracy with it." Nelson, who served as the secretary-editor of the
NCAA's Football Rules Committee for 29 years, drives home the singular nature of St. Louis' pass attack: "During the 1906 season [Robinson] threw a sixty-seven yard pass ... and ... Schneider tossed a sixty-five yarder. Considering the size, shape and weight of the ball, these were extraordinary passes." agreed. In his book,
College Football: History, Spectacle, Controversy, Watterson described Robinson's long pass as "truly a breathtaking achievement." Coach Stagg, who disputed St. Louis' leading role in developing the forward pass, pointed to Robinson's passing prowess as the real difference-maker: "It might be true that his passer, Robinson, could throw a longer spiral than anyone else for he was a gifted passer. However, Eddie Cochems was not the originator of the long spiral pass."
"There's the pass, boy" baseball game in 1907 Some credited Robinson with throwing an all-time record 87-yard missile to Schneider earlier that season in St. Louis' 34–2 win over
Kansas before a crowd of 7,000 at Sportsman's Park. The distance was not reported in contemporary newspaper accounts but the 1933 ''Spalding's Football Guide
listed the throw as official ... 87 yards in the air from passer to receiver ... as the Ogden Standard-Examiner'' reported in its November 12, 1933, issue:
Parke H. Davis (
Football Guide editor and pre-eminent football historian) still insists that the longest forward pass ever thrown in a football game traveled 87 yards ... it was from Bradbury Robinson to John Schneider ... and it helped St. Louis to beat Kansas in the merry year of 1906 ... A detailed account of the play was given by
New York Evening World sports editor and cartoonist
Robert W. Edgren as quoted by columnist
Joseph "Roundy" Coughlin of the
Wisconsin State Journal in 1934: According to
The New York Times, Edgren was "(e)ven tempered always, well informed in all sports and ... always told the truth...", lending credence to his account. J. B. Sheridan's game summary the next day in the
Post-Dispatch also indicates that St. Louis did not pass at all until well into the second half. His description of Robinson's long throw matched Edgren's account in many details, although there was no mention of verbal exchanges with Bruner. Sheridan chose to close his article by citing this "marvel" of a play – after making reference to earlier 20 and 40-yard passes by St. Louis. If Robinson was standing at
his own 40 yard line when he made the throw, with the 110-yard field of the day, the pass would have traveled about 70 yards in the air. Dan Dillon's "How the Game Was Played" in the
Post-Dispatch the next morning gave no yardage details but he wrote that, "(a)t this magnificent exhibition of the spectacular forward pass the crowd went wild and Kansas was plainly up in the air on account of the machine-like method with which it was executed for such material gains." SLU team captain
Clarence "Pike" Kenney (later head football coach at
Creighton and
Marquette) wrote in the 1907 SLU yearbook that the longest pass of the 1906 season was "a record 48 yards." Nevertheless, he confirmed the 87-yard distance in a 1937 newspaper interview.
Robert Ripley highlighted the toss in his famous "
Ripley's Believe It or Not" newspaper feature in 1945. On October 15, 1947, the
St. Louis Star and Times referred to the play as "a record that still stands." A
Northwestern University football program from the same year lists the 87-yard pass as one of the "Record Scoring Plays of All Time." It also credits "the late football chronicler Parke H. Davis" as its source. Record-setting or not, Robinson's passing against the Jayhawkers impressed
The Kansas City Times in a post-game analysis: "The forward pass was perhaps the most effective of (St. Louis') new plays which they used against Kansas. This was started from the punting formation. Robinson, an end, going back to pass the ball. Instead of making the usual basket-ball throw of the oval, however, he shot it straight forward in the same manner as he would throw a baseball, and wonderful indeed was the speed and accuracy with which it would fall into the hands of the backs waiting down the field."
"Huge and boney hands" Professor Watterson wrote that, "Robinson ended up using passes that ranged from thirty to more than forty yards with devastating efficiency". In their book
Coaching Football,
Super Bowl-winning player and coach
Tom Flores and longtime coach Bob O'Connor report that "Robinson ... was credited with several 50-yard completions in 1906." In the build-up to the 1906 game with Iowa, the
Post-Dispatch reported that Robinson could "throw the oval 65 yards." Coach Nelson related that some observers chalked up Robinson's passing prowess to an anatomical advantage. "St. Louis had a great passer in Brad Robinson," Nelson observed. "He had huge and boney hands, which led other coaches in the area to conclude that it was not possible to excel as a passer without these attributes. Having a passer without huge, boney hands was reason enough not to have an aerial game." Robinson believed his physical advantage was the result of accident as well as genes. He credited his uncanny ability to throw long and accurate passes in part to a crooked little finger on his throwing (right) hand that was the result of a childhood injury. The misshapen pinkie helped impart a natural spiral to his tosses. Reporters of the era also noted Robinson's disciplined preparation, in terms of his drills and workouts. Even when Robinson was in his sixties, his right arm was much more heavily muscled than his left, a testament to years of repeated exercise and practice.
SLU 407 – Opponents 11 The
Blue & White cruised to an 11–0 record in 1906. Cochems and company led the nation in scoring, collectively outscoring their opponents 407–11. In an October 1947 "Wray's Column," the
Post-Dispatch editor wrote: ... the football world in general and the college and professional treasuries in particular are indebted to Cochems and Robinson and St. Louis University ... That's because the tremendous rise of gridiron interest everywhere can be traced directly of the Cochems–Robinson forward passing and to the improved spectacle it has made of this fine and manly game. ==1907 season==