On October 25, 2024, West made
Bully available for pre-order on his website,
Yeezy, in vinyl and CD formats, alongside a
Bully themed merchandise collection, including t-shirts with the album cover on the front, an image from the short film and a cap with "Bully" written in Japanese. He previewed new songs while
DJing at the 1 Oak club in Tokyo on January 19, 2025, with two being remixes of
Future's "
Lil Demon" (2024) and "Magic Don Juan" and another being an untitled track. After appearing with his wife
Bianca Censori at the
67th Annual Grammy Awards on February 3, West played more songs at the event's after party, including one with a chorus from his daughter,
North. In a February 2025 interview with Justin LaBoy, West said
Bully would feature AI vocals. To demonstrate its capabilities, he ran
Lil RT's debut single "60 Miles" through a voice model meant to mimic himself, which Lil RT's mother approved of despite never being informed that West would use her son's vocals. West's choice to use AI was criticized, which he responded to by comparing it to
Auto-Tune, a technology that faced similar backlash before becoming widely accepted in music. He said
Bully was scheduled for release on June 15, coinciding with North's birthday. On February 9, he released "Beauty and the Beast" on his website. On March 20, West said that "Melrose", a song featuring Playboi Carti and Ty Dolla Sign from the preview tracklist, would not be on the album. On January 3, 2026, the
Yeezy website was updated with preorder options for the album including multi-colored vinyl, CD, cassette, and bundles; the cassette and CD images contained the track listing. On January 30, West held a concert in
Mexico City, Mexico, for the first time in nearly 20 years. On March 9, West announced a one-night concert at
SoFi Stadium in
Los Angeles scheduled for April 3, with tickets going on sale on March 11. This marks West's first performance in the city since 2021. With over one million people applying in its pre-sale queue, on March 11, he announced another concert scheduled for April 1, with tickets going on sale on March 13. People ordering pre-sale for tickets were required to pre-save
Bully and that "a few lucky pre-registrants will be selected to receive free tickets". On March 12, a video of a drone showcasing visuals to promote
Bully at a
Texas farm circulated online. On March 24, West announced three listening experiences to support the album worldwide, all set to take place on March 26, though they were soon postponed. Outside the United States, West booked concerts set to be held in
India on May 23,
Turkey on May 30,
the Netherlands on June 6 and 8,
Albania on July 11,
Italy on July 18,
Spain on July 30,
Portugal on August 7, and
France. On March 26, West premiered
Bully at a listening party at WePlay studios in
Inglewood, California. "
Father", a collaboration with Travis Scott, was released as the lead single from
Bully alongside the album's release on March 28 upon the release of its official music video. West was planned to headline
Wireless Festival in
Finsbury Park,
London, from July 10-12; on April 7, after Prime Minister
Keir Starmer, along with other British politicians, condemned West's planned appearances, the
Home Office announced that West was blocked from visiting the
United Kingdom. Wireless later announced the cancellation of the entire festival for 2026. ==Release==