Background Tesla CEO
Elon Musk's presented his ideas in 2012, envisioning building a "Tesla supertruck with crazy torque, dynamic air suspension, and corners like it's on rails" with load-compensating suspensions comparable to a
Ford F-250. In early 2014 Musk predicted 4–5 years before work could start on the product. Musk suggested that the same
chassis could be used for a van and a pickup truck. In late 2017, Musk teased the picture of a "pickup truck that can carry a pickup truck" at the official reveal for the
Tesla Semi and the new
Roadster. In March 2019, following the
Tesla Model Y launch, Musk distributed a
teaser image of a vehicle described as having a
cyberpunk or
Blade Runner style, resembling a futuristic
armored personnel carrier. It was rumored to be named the
Model B. In November 2019, Tesla filed for a
trademark on "Cybrtrk", which was granted by the
United States Patent and Trademark Office but was abandoned in August 2020. In mid-2019, the towing capacity of the vehicle was stated to meet or exceed that of a Ford F-150. In June 2019, Musk noted that an amphibious vehicle design concept based partly on
Wet Nellie, the submarine car from the 1977 film
The Spy Who Loved Me (film) was possible. In July 2019, regarding a release date, Musk stated "We're close, but the magic is in the final details. Maybe 2 to 3 months", indicating late 2019. The unveiling was then scheduled for November 21, 2019 at the Tesla Design Studio, next to the
SpaceX headquarters in Los Angeles. The truck was launched under the graffiti-themed logo of "Cybertruck", and a new trademark request was filed with the graffiti logo.
2019 concept A Cybertruck
concept was unveiled in
Los Angeles, California, on November 21, 2019 the same month, year, and location in which the 1982 film
Blade Runner was set. The Cybertruck was launched under a graffiti-themed "Cybertruck" logo. During the unveiling, Tesla claimed that the Cybertruck's "Armor Glass" windows were virtually unbreakable, but the two windows on the truck shattered when
Franz von Holzhausen threw a metal ball at each of them. Musk later stated that the windows were damaged because, in an earlier demonstration, the door had been hit by a sledgehammer that cracked the base of the glass. Tesla released a video of the Cybertruck pulling a rear-wheel-drive
Ford F-150 uphill in a tug of war. News outlets pointed out this was due to the Cybertruck's heavier weight. Tesla's stated goal was to provide a
sustainable energy substitute for the roughly 6,500 fossil-fuel-powered pickup trucks sold per day in the United States. At the end of the presentation, a
Tesla Cyberquad all-terrain vehicle (ATV) concept was driven onto the bed of the Cybertruck using a built-in ramp in the tailgate. The Cyberquad was plugged into the Cybertruck's onboard power outlet to charge its batteries. The ATV was anticipated for sale as a Cybertruck option. In 2019, many social media commentators criticized the sharp contours and unusual exterior shown in the concept vehicle. The prototype was exhibited at the
Petersen Automotive Museum in June 2020 and again in November 2022. In January 2020,
The Automobile Magazine named Cybertruck the 2019 "Concept Car of the Year".
Reservations Beginning in November 2019, Tesla accepted Cybertruck reservations with a refundable US$100 deposit. On November 26, Musk announced 250,000 preorders in the five days since the unveiling. In October 2021, Tesla removed the Cybertruck's pricing and specifications from its website without explanation, while still accepting deposits. At the 2022 annual shareholders meeting, Musk stated that final specifications and pricing would be different from those unveiled for the
concept vehicle in 2019. Preorders were temporarily shut down prior to the November 30, 2023 delivery event. The price for a deposit was increased to $250 after the event. In August 2024, the Cybertruck was readily available for delivery in the U.S., and Tesla shut down the reservation process. , during October 2023
Production and offerings In November 2019, Elon Musk announced that the Cybertruck production would launch in late 2021 with a starting price of $39,900 and offer more configurations in 2022. The release date was later delayed to 2022, and subsequently to late 2023, with an updated base price of US$60,990. In May 2022, Tesla stopped taking orders from customers outside North America, and in December 2023, it confirmed that the Cybertruck would be available exclusively in North America. While individual imports into the
European Union and United Kingdom are possible, type approval restrictions prevent registration for public road use in many countries. In June 2023, chief designer Franz von Holzhausen drove an early build Cybertruck to an event at the Petersen Automotive Museum. The first unit was assembled at
Gigafactory Texas in July 2023, though Tesla later clarified that this was part of
pilot production. On November 30, 2023, Tesla hosted a delivery event at Gigafactory Texas. and a promotional video showing the Cybertruck winning a drag race against a
Porsche 911 while towing another 911. Although Musk claimed the race occurred over , analysis of the footage suggested it was likely . At the same event, Tesla announced pricing and specifications for three variants: a single-motor rear-wheel drive (RWD), a dual-motor all-wheel drive (AWD), and a tri-motor AWD model branded as the "Cyberbeast". The RWD variant, priced at $60,990, was scheduled for release in 2025 with an estimated range of and a top speed of . The dual-motor AWD model was planned for 2024 at $79,990, with a range of and a top speed of . The tri-motor Cyberbeast, also scheduled for 2024, was priced at $99,990, with a range of . In August 2024, Tesla discontinued reservations for the base RWD model. Until October 2024, only the limited Foundation Series was sold, priced at a $20,000 premium. This edition, capped at 25,000 units, included early delivery, unique badging, nearly all available accessories, and bundled features such as
Full Self-Driving and
Powershare capabilities. Sales of the Foundation Series ended in January 2025, with the company reportedly struggling to sell all of the vehicles. Sales of the RWD model, rebranded as the "Long Range" Cybertruck, resumed in April 2025. Now with a range of , it was priced at $69,990, a $9,000 increase from its original price. The Long Range trim omitted several features: ventilated seats, a rear-seat display, motorized
tonneau cover, power outlets, and
adaptive air suspension.
MotorTrend noted that given the number of omitted features, further price reductions appeared unlikely, casting doubt on Tesla's ability to meet its original $39,900 target. The Long Range trim was discontinued in September 2025. In February 2026, Tesla updated the dual-motor AWD's price to $59,990 with delivery beginning in April 2027. == Design ==