Background Tesla CEO
Elon Musk's ideas for a pickup truck were first stated publicly in 2012 and 2013, envisioning to build a "Tesla supertruck with crazy torque, dynamic air suspension, and corners like it's on rails". In early 2014 Musk predicted 4–5 years before work could start on the product, then in a 2015 interview with
CNN, Musk stated that the Tesla pickup would be the equivalent of a
Ford F-150. Musk suggested that the same
chassis could be used for a van and a pickup truck. In 2017, Musk teased the picture of a "pickup truck that can carry a pickup truck" was displayed at the official reveal for the
Tesla Semi and Roadster. On November 6, 2019, Tesla filed for a
trademark on "Cybrtrk", which was granted by the
United States Patent and Trademark Office but was later abandoned on August 10, 2020.
2019 concept A
concept Cybertruck was unveiled in
Los Angeles, California, on November 21, 2019—the same month, year, and location in which the film
Blade Runner was set. The Cybertruck was launched under a graffiti-themed "Cybertruck" logo. During the unveiling, Tesla claimed that the Cybertruck's "Armor Glass" windows were virtually unbreakable, but two windows shattered when
Franz von Holzhausen threw a metal ball at each of them. Musk later claimed that the windows were damaged because, in an earlier demonstration, the door had been hit by a sledgehammer that cracked the base of the glass. Tesla released a video of Cybertruck pulling a rear-wheel-drive
Ford F-150 uphill in a tug of war. News outlets pointed out this was due to the Cybertruck's heavier weight. Tesla's stated goal was to provide a
sustainable energy substitute for the roughly 6,500 fossil-fuel-powered pickup-trucks sold per day in the United States. At the end of the presentation, a concept
Tesla Cyberquad all-terrain vehicle (ATV) was driven onto the bed of the Cybertruck using a built-in ramp in the tailgate. The Cyberquad was plugged into the Cybertruck's onboard power outlet to charge its batteries. The ATV was anticipated for future sale as a Cybertruck option. In 2019, many social media commentators criticized the sharp contours and unusual exterior shown in the concept vehicle. The prototype was exhibited at the
Petersen Automotive Museum in June 2020 and returned in November 2022.
Reservations Beginning in November 2019, Tesla accepted Cybertruck reservations with a refundable US$100 deposit. On November 23, 2019, Musk tweeted that Tesla had received 146,000 reservations in the first 1.5 days after the unveiling. Musk updated the number of preorders to 250,000 on November 26. In October 2021, Tesla removed the Cybertruck's pricing and specifications from its website without explanation while still accepting deposits. At the 2022 annual shareholders meeting, in response to a question, Elon Musk stated that final specifications and pricing would be different from those unveiled on the
concept vehicle in 2019. Preorders were temporarily shut down prior to the delivery event on November 30, 2023. Since the delivery event, the price for a deposit was increased to $250. In August 2024, the Cybertruck was readily available for delivery in the U.S. and Tesla shut down the reservation process. , during October 2023
Production and offerings In 2019, Elon Musk announced that the Cybertruck would launch in late 2021 with a starting price of US$39,900. The release date was later delayed to 2022, and subsequently to late 2023, with an updated base price of US$60,990. In May 2022, Tesla stopped taking orders from customers outside North America, and in December 2023, it confirmed that the Cybertruck would be available exclusively in that region. While individual imports into the European Union and United Kingdom are possible, type approval restrictions prevent registration for public road use in many countries. The first unit was assembled at
Gigafactory Texas in July 2023, though Tesla later clarified that this was part of
pilot production. On November 30, 2023, Tesla hosted a delivery event at Gigafactory Texas, during which it handed over the first trucks to a small selection of customers. and a promotional video showing the Cybertruck winning a drag race against a Porsche 911 while towing another 911. Although Musk claimed the race occurred over a distance, analysis of the footage suggested it was likely . At the same event, Tesla announced pricing and specifications for three variants: a single-motor rear-wheel drive (RWD), a dual-motor all-wheel drive (AWD), and a tri-motor AWD model branded as the "Cyberbeast". The RWD variant, priced at US$60,990, was scheduled for release in 2025 with an estimated range of and a top speed of . The dual-motor AWD model was planned for 2024 at US$79,990, with a range of and a top speed of . The tri-motor Cyberbeast, also scheduled for 2024, was priced at US$99,990. In August 2024, Tesla discontinued reservations for the base RWD model. Until October 2024, only the limited Foundation Series was sold, priced at a US$20,000 premium. This edition, capped at 25,000 units, included early delivery, unique badging, nearly all available accessories, and bundled features such as Full Self-Driving and Powershare capabilities. Sales of the Foundation Series ended in January 2025, with the company reportedly struggling to sell out all of the vehicles. Sales of the RWD model, now rebranded as the "Long Range" Cybertruck, resumed in April 2025. Now equipped with a battery that delivered a range of up to , it was priced at US$69,990, a US$9,000 increase from its original listing. Despite offering the longest battery range of any configuration, the Long Range trim omitted several features: it lacked ventilated seats, a rear-seat display, motorized tonneau cover, power outlets, and adaptive air suspension. MotorTrend noted that given the number of omitted features, further price reductions appeared unlikely, casting doubt on Tesla's ability to meet its original US$39,900 price target. The long range trim was discontinued a few months later in September. == Design ==