According to the website, DoSomething.org, the organization has members throughout the United States and in 131 countries. In 2013, DoSomething.org launched TMI, a strategy consultancy that helps brands "drive
social change through insights and creative solutions backed by data from millions of young people."
Teens for Jeans "Teens For Jeans" was established in 2008 out of a partnership with
Aéropostale. The campaign looks to help clothe the over one million homeless teens across the country by providing a highly requested item:
jeans. People were encouraged to bring their gently worn jeans to Aéropostale, which donates to over 1,000
homeless shelters in the United States and Canada. In 2011, 542,000 pairs of jeans were collected, and in 2012, 902,500 pairs of jeans were collected. Celebrities that have worked with the Teens for Jeans campaign include
Nigel Barker,
Jay Sean,
Nikki Blonsky,
Chace Crawford,
David Archuleta,
Ashley Greene,
Justin Long,
Demi Lovato,
Rachel Crow,
Drew Barrymore,
Chloë Grace Moretz,
Fifth Harmony, and
The Vamps.
Reboot Camp In partnership with blue California, dosomething.org created a camp to teach teenagers about mental health.
Pregnancy Text DoSomething.org's Pregnancy Text, a campaign around teen pregnancy, turned young people's cell phones into "virtual babies." According to the organization's website, 132,782 young people used the Pregnancy Text to prank their friends with a phone baby to start the conversation about
teen pregnancy. Diversify My Emoji DoSomething.org powered the petition that convinced Apple to create non-white emoji options. DoSomething.org Head of Campaigns Michaela Bethune told
The Washington Post, Diversify My Emoji "demonstrates how online action, with the appropriate target, methods, scale, and platform, can achieve real offline impact."
Get the Filter Out (GTFO) In 2015, DoSomething.org partnered with Truth, the nation's longest-running and most successful
youth smoking prevention campaign, to encourage young people to clean up
cigarette butts before they had the chance to harm
wildlife or leach toxic chemicals into the environment. The organizations teamed up with rapper
Jake Miller on a public service announcement. Internet personality
iJustine, as well as Nev Schulman and Max Joseph from MTV's
Catfish: The TV Show, have served as spokespeople for the campaign. According to its website, the campaign helped 11,753 older adults stay up-to-date on technology. The campaign asked young people to leave comments on Merriam-Webster's website and social media, demanding the definition of the word "nude" become more inclusive. According to the DoSomething.org website, the campaign digitally advocated for justice and convinced
Merriam-Webster to change its
racist definition of "nude". The organization teamed up with
Internet personality Ingrid Nilsen who recorded a PSA for the campaign. Through the campaign, 585,965 period products were donated to homeless shelters from 50,257 participants.
Smiles for Soldiers In 2016, DoSomething.org teamed up with Johnson & Johnson for a campaign called Smiles for Soldiers that asked young people to make thank-you cards for military service members. Actor Colton Haynes joined the campaign and recorded a public service announcement for the campaign. According to the organization's website, through the campaign, young people sent 148,645 cards to military service members to show gratitude and help service members feel connected to home. This program was paused in 2020 due to the
COVID-19 pandemic.
Notes From Shawn DoSomething.org partnered with singer
Shawn Mendes to help boost the
self-esteem of millions of young people across the nation. Inspired by lyrics from Mendes's song "Life of the Party", the organization teamed up with the musician to spread positivity. By posting
sticky notes with positive and uplifting messages written on them, DoSomething members sought to bring happiness to people, aiming to stop teens from
self-harming. ==Do Something Awards==