Trump was first reported to make use of "orange" makeup products as early as 2012.
Stephanie Grisham, the former
White House Communications Director,
White House Press Secretary,
press secretary for the first lady and
Chief of Staff to the First Lady of the United States confirmed Trump personally applied his own makeup daily. Trump applies his own "translucent makeup powder" before televised appearances. In 2018, reporting of
undocumented immigrants employed by Trump,
The New York Times noted an incident where "stubborn remnants" of his makeup were difficult to remove from a golf shirt. The
Times again acknowledged a makeup incident involving a golf shirt in 2019, and that it had upset Trump. Kriss Blevens, a makeup artist who has worked with every
United States president since
Jimmy Carter, including Trump as recently as 2023, observed that Trump's face was "bronzer" than other portions of his flesh; she surmised he deployed
self-tanning agents to reflect his Floridian lifestyle. Makeup had been commented upon in presidential politics since at least the televising of the
1960 Nixon-Kennedy debates. In one makeup session, Trump asked her if he needed "more color", but Blevens dissuaded him, later comparing the incident to a 2017 makeup session with
Hillary Clinton where she convinced Clinton to avoid a certain color of lipstick.
Tina Alster, a noted capital region
dermatologist, posited that Trump used tanning-related cosmetics, and noted the "telltale" sign of him appearing more "orangey than he does tan".
The New York Times reported that Alster had been approached by members of Trump's "orbit" in regard to improving his skin tone; she noted he appeared to have
sun damage, but praised him for perhaps abandoning any sun-based tanning habits in favor of cosmetics.
Bronx Colors In 2019, the
Washington Post published an article that described experiences of undocumented immigrants who worked for Donald Trump and
the Trump Organization. Among the reporting was this passage, highlighted by
Vox: Bronx Colors is a makeup cosmetics product from
Switzerland. The company, in the wake of media reports of Trump using it, confirmed the reporting discussed their product "Boosting Hydrating Concealer in orange", and offered shoppers a discount on the product afterward. However, Bronx Colors declined to directly confirm if Trump was a customer. ==Tanning bed claims==