MarketMary Pickford
Company Profile

Mary Pickford

Gladys Louise Smith, baptised as Gladys Marie Smith, known professionally as Mary Pickford, was a Canadian American film actress and producer. A pioneer in the American film industry with a Hollywood career spanning five decades, Pickford was one of the most popular actresses of the silent film era. Beginning her film career in 1909, Pickford became Hollywood's first millionaire by 1916, and, at the height of her career, had complete creative control of her films and was one of the most recognizable women in the world. Due to her popularity, unprecedented international fame, and success as an actress and businesswoman, she was known as the "Queen of the Movies". She was a significant figure in the development of film acting and is credited with having defined the ingénue type in cinema, a persona that also earned her the nickname "America's Sweetheart".

Early life
, near her Toronto birthplace Mary Pickford was born Gladys Louise Smith Gladys attended McCaul School on University Avenue. After being widowed in 1898, Charlotte Smith began taking in boarders, one of whom was a Mr. Murphy, the theatrical stage manager for Cummings Stock Company, who soon suggested that Gladys, then age seven, and Lottie, then age six, be given two small theatrical roles—Gladys portrayed a girl and a boy, while Lottie was cast in a silent part in the company's production of The Silver King at Toronto's Princess Theatre (destroyed by fire in 1915, rebuilt, demolished in 1931), while their mother played the organ. Pickford subsequently acted in many melodramas with Toronto's Valentine Stock Company, ultimately playing the major child role in its version of The Silver King. She concluded her early career in Toronto with the starring role of Little Eva in the Valentine production of ''Uncle Tom's Cabin'', adapted from the 1852 novel. == Career ==
Career
Early years In 1901, the family moved to the United States to pursue theatre as a family enterprise. The family joined the travelling company of The Fatal Wedding. 'Baby Gladys Smith' had the lead child role as the Little Mother, Lottie was her understudy, Jack had a small role, and Charlotte was a French maid. Gladys, her mother, and two younger siblings toured the United States by rail, performing in third-rate companies and plays. Life was one of poverty on Gladys' income, with Gladys helping her mother care for her younger siblings. Gladys learned to read and write through some school primers Charlotte bought, and received no formal schooling. On some tours, Charlotte and Jack would perform in one company, and Gladys and Lottie in another. Charlotte arranged for her daughters to be cared for by troupe members. It was during this time that the Smiths would become friends with another show family, Mary Gish and her two daughters Lillian and Dorothy. In 1905, she played the boy Freckles in Hal Reid's The Gypsy Girl on tour, and at the Star Theatre on Broadway. In 1906, Gladys, Lottie, and Jack Smith supported singer Chauncey Olcott on Broadway in Edmund Burke. Living in New York City, Gladys pursued a role in productions by the successful Broadway producer David Belasco. After pursuing Blasco at his office for months, Belasco relented and auditioned her for a child role in the 1907 Broadway play The Warrens of Virginia. Blasco hired her for the part at per week, but was unhappy with her name for the stage. He liked her middle name and for a last name chose Gladys' maternal grandmother's last name Pickford and Mary Pickford became her permanent stage name. The play was written by William C. deMille, whose brother, Cecil, appeared in the cast. After completing its Broadway run, the play toured, including a stop in her hometown of Toronto. It played at the Royal Alexandra Theatre in January 1909. In January 1910, Pickford traveled with a Biograph crew to Los Angeles. Many other film companies wintered on the West Coast, escaping the weak light and short days that hampered winter shooting in the East. Pickford added to her 1909 Biographs (Sweet and Twenty, They Would Elope, and To Save Her Soul, to name a few) with films made in California. Actors were not listed in the credits in Griffith's company. Audiences noticed and identified Pickford within weeks of her first film appearance. Exhibitors, in turn, capitalized on her popularity by advertising on sandwich boards that a film featuring "The Girl with the Golden Curls", "Blondilocks", or "The Biograph Girl" was inside. Pickford left Biograph in December 1910. The following year, she starred in films at Carl Laemmle's Independent Moving Pictures Company (IMP). IMP was absorbed into Universal Pictures in 1912, along with Majestic. Unhappy with their creative standards, Pickford returned to work with Griffith in 1912. Some of her best performances were in his films, such as Friends, The Mender of Nets, Just Like a Woman, and The Female of the Species. That year, Pickford also introduced her friends Dorothy and Lillian Gish to Griffith, and each became a major silent film star, in comedy and tragedy, respectively. Pickford made her last Biograph picture, The New York Hat, in late 1912. She returned to Broadway in the David Belasco production of A Good Little Devil (1912). This was a major turning point in her career. Pickford, who had always hoped to conquer the Broadway stage, discovered how deeply she missed film acting. In 1913, she decided to work exclusively in film. The previous year, Adolph Zukor had formed Famous Players in Famous Plays. It was later known as Famous Players–Lasky and then Paramount Pictures, one of the first American feature film companies. Pickford left the stage to join Zukor's roster of stars. Zukor believed film's potential lay in recording theatrical players in replicas of their most famous stage roles and productions. Zukor first filmed Pickford in a silent version of A Good Little Devil. The film, produced in 1913, showed the play's Broadway actors reciting every line of dialogue, resulting in a stiff film that Pickford later called "one of the worst [features] I ever made ... it was deadly". Zukor agreed; he held the film back from distribution for a year. Pickford's work in material written for the camera by that time had attracted a strong following. Comedy-dramas, such as ''In the Bishop's Carriage (1913), Caprice (1913), and especially Hearts Adrift (1914), made her irresistible to moviegoers. Hearts Adrift'' was so popular that Pickford asked for the first of her many publicized pay raises based on the profits and reviews. The film marked the first time Pickford's name was featured above the title on movie marquees. Tess of the Storm Country was released five weeks later. Biographer Kevin Brownlow observed that the film "sent her career into orbit and made her the most popular actress in America, if not the world". Her appeal was summed up two years later by the February 1916 issue of Photoplay as "luminous tenderness in a steel band of gutter ferocity". Only Charlie Chaplin, who slightly surpassed Pickford's popularity in 1916, had a similarly spellbinding pull with critics and the audience. Each enjoyed a level of fame far exceeding that of other actors. Throughout the 1910s and 1920s, Pickford was believed to be the most famous woman in the world, or, as a silent-film journalist described her, "the best known woman who has ever lived, the woman who was known to more people and loved by more people than any other woman that has been in all history". Stardom Pickford starred in 52 features throughout her career. On June 24, 1916, Pickford signed a new contract with Zukor that granted her full authority over the production of the films in which she starred, and a record-breaking salary of $10,000 a week. She also became vice-president of Pickford Film Corporation. In August 1918, Pickford's contract expired, and, when refusing Zukor's terms for a renewal, she was offered $250,000 to leave the motion picture business. She declined and went to First National Pictures, which agreed to her terms. In 1919, Pickford, along with D. W. Griffith, Charlie Chaplin, and Douglas Fairbanks, formed the independent film production company United Artists. Through United Artists, Pickford continued to produce and perform in her own movies; she could also distribute them as she chose. In 1920, Pickford's film Pollyanna grossed around . The following year, Pickford's film Little Lord Fauntleroy was also a success, and in 1923, Rosita grossed over $1 million as well. a role for which her famous ringlets were cut into a 1920s bob. Pickford had already cut her hair in the wake of her mother's death in 1928. Fans were shocked at the transformation. Pickford's hair had become a symbol of female virtue, and when she cut it, the act made front-page news in The New York Times and other papers. Coquette was a success and won her an Academy Award for Best Actress, although this was highly controversial. The public failed to respond to her in the more sophisticated roles. Like most movie stars of the silent era, Pickford found her career fading as talkies became more popular among audiences. Established Hollywood actors were panicked by the impending arrival of the talkies. On March 29, 1928, The Dodge Brothers Hour was broadcast from Pickford's bungalow, featuring Fairbanks, Chaplin, Norma Talmadge, Gloria Swanson, John Barrymore, D. W. Griffith, and Dolores del Río, among others. They spoke on the radio show to prove that they could meet the challenge of talking movies. A transition in Pickford's roles came when she was in her late thirties, no longer able to play the children, teenage spitfires, and feisty young women so adored by her fans, and not suited to the glamorous and vampish heroines of early sound. In 1933, she underwent a Technicolor screen test for an animated/live-action film version of Alice in Wonderland, but Walt Disney discarded the project when Paramount Pictures released its own version of the book. Only one Technicolor still of her screen test still exists. She retired from film acting in 1933 following three costly failures with her last film appearance being Secrets. During World War I, she promoted the sale of liberty bonds, making an intensive series of fund-raising speeches, beginning in Washington, D.C., where she sold bonds alongside Charlie Chaplin, Douglas Fairbanks, Theda Bara, and Marie Dressler. Five days later, she spoke on Wall Street to an estimated 50,000 people. Though Canadian-born, she was a powerful symbol of American culture, kissing the American flag for cameras and auctioning one of her world-famous curls for $15,000. In a single speech in Chicago, she sold an estimated five million dollars' worth of bonds. She was christened the U.S. Navy's official "Little Sister"; the Army named two cannons after her and made her an honorary colonel. , Charlie Chaplin, and D. W. Griffith, with whom Mary Pickford founded United Artists in 1919 In 1916, Pickford and Constance Adams DeMille, wife of director Cecil B. DeMille, helped found the Hollywood Studio Club, a dormitory for young women involved in the motion picture business. United Artists broke from this tradition. It was solely a distribution company, offering independent film producers access to its own screens as well as the rental of temporarily unbooked cinemas owned by other companies. In 1919, Pickford established The Mary Pickford Company, which was devoted exclusively to producing films distributed by United Artists. The film Pollyanna was Mary's first film distributed by United Artists. Pickford and Fairbanks produced and shot their films after 1920 at the jointly owned Pickford-Fairbanks studio on Santa Monica Boulevard. The producers who signed with UA were true independents, producing, creating, and controlling their work to an unprecedented degree. As a co-founder, producer, and star of her own films, Pickford became the most powerful woman ever to work in Hollywood. By 1930, her acting career had largely faded. She had purchased the rights to many of her early silent films with the intention of burning them on her death, but in 1970 she agreed to donate 50 of her Biograph films to the American Film Institute. In 1976, she received an Academy Honorary Award for her contribution to American film. == Personal life ==
Personal life
Pickford was married three times. She married Owen Moore, an Irish-born silent film actor, on January 7, 1911. It is rumored that she became pregnant by Moore in the early 1910s and had a miscarriage or an abortion. Some accounts suggest this resulted in her later inability to have children. The couple's marriage was strained by Moore's alcoholism, insecurity about living in the shadow of Pickford's fame, and bouts of domestic violence. The couple lived together on-and-off for several years. Pickford became secretly involved in a relationship with Douglas Fairbanks. They toured the U.S. together in 1918 to promote Liberty Bond sales for the World War I effort. Around this time, Pickford also suffered from the flu during the 1918 flu pandemic. Pickford divorced Moore on March 2, 1920, after she agreed to his $100,000 demand for a settlement ($1.5 million in 2023, adjusted for inflation). She married Fairbanks just days later on March 28, 1920, in what was described as the "marriage of the century" and they were referred to as the King and Queen of Hollywood. Sir Arthur Conan Doyle, Austen Chamberlain, Sir Harry Lauder, and Meher Baba, among others. However, the public nature of Pickford's second marriage strained it to the breaking point. Both she and Fairbanks had little time off from producing and acting in their films. They were also constantly on display as America's unofficial ambassadors to the world, leading parades, cutting ribbons, and making speeches. When their film careers both began to flounder at the end of the silent era, Fairbanks' restless nature prompted him to travel overseas (something which Pickford did not enjoy). When Fairbanks' romance with Sylvia, Lady Ashley became public in the early 1930s, he and Pickford separated. They divorced on January 10, 1936. Fairbanks' son, Douglas Fairbanks Jr., by his first wife, claimed his father and Pickford long regretted their inability to reconcile. On June 24, 1937, Pickford married her third and last husband, actor and band leader Charles "Buddy" Rogers. They adopted two children: Ronald Charles (born 1936, adopted 1943, a.k.a. Ronnie Pickford Rogers), and Roxanne (born 1942, adopted 1944). A PBS American Experience documentary described Pickford's relationship with her children as tense. She criticized their physical imperfections, including Ronnie's small stature and Roxanne's crooked teeth. Both children later said their mother was too self-absorbed to provide real maternal love. In 2003, Ronnie recalled that "Things didn't work out that much, you know. But I'll never forget her. I think that she was a good woman". In 1948, Pickford and Rogers built a seven-bedroom, eight-bathroom, estate on at the B Bar H Ranch, California, where they lived and then later sold. Political views Pickford supported Thomas Dewey in the 1944 United States presidential election, Barry Goldwater in the 1964 United States presidential election, and Ronald Reagan in his race for governor in 1966. She was a charter member of the Hollywood Republican Committee. Later years and death After retiring from the screen, Pickford became an alcoholic, as her father had been. Her mother, Charlotte, died of breast cancer in March 1928. Her siblings, Jack and Lottie, died of alcohol-related causes in 1933 and 1936. These deaths, her divorce from Fairbanks, and the end of silent films left Pickford deeply depressed. Her relationship with her adopted children, Roxanne and Ronald, was turbulent at best. Pickford withdrew and gradually became a recluse, remaining almost entirely at Pickfair and allowing visits only from Lillian Gish, her stepson Douglas Fairbanks Jr., and a few select others. In 1955, she published her memoirs, Sunshine and Shadow. Charitable events continued to be held at Pickfair, including an annual Christmas party for blind war veterans, mostly from World War I. Pickford also mistakenly believed that she had ceased to be a British subject upon marrying Fairbanks. However, she held and traveled under British and later (beginning in 1947) Canadian passports which she renewed regularly at the British and Canadian consulates in Los Angeles, but she never acquired an American passport nor took out papers for naturalization as an American citizen. She also owned a house in Toronto, Ontario, Canada, as well as a property on Yonge Street in Toronto, and spent her summer holidays in Banff, Alberta, Canada. Towards the end of her life, Pickford made arrangements with the Canadian Department of Citizenship to officially acquire Canadian citizenship because she wished to "die as a Canadian". Canadian authorities were unsure whether she had ever lost her Canadian citizenship, given her passport status, but her request was approved, and she was issued official Canadian citizenship documents. On May 29, 1979, Pickford died at a Santa Monica hospital of complications from a cerebral hemorrhage she had suffered the week before. She was interred in the Garden of Memory of the Forest Lawn Memorial Park cemetery in Glendale, California. Pickford and Toronto Although the Smith family left Toronto permanently in 1902, Pickford regularly returned. When performing at the Royal Alexandra Theatre in 1909, she stayed with her grandmother Mrs. Sara Smith. She also visited the Christie Street Hospital to visit sick soldiers and visit the graves of her father and grandparents in Mount Pleasant Cemetery. Pickford also owned a property on Yonge Street. A bust and historical plaque mark her birthplace in Toronto, now the site of the Hospital for Sick Children. The plaque was unveiled by her husband, Buddy Rogers, in 1973. The bust by artist Eino Gira was added ten years later. Her date of birth is stated on the plaque as April 8, 1893. This can only be assumed to be because her date of birth was never registered; throughout her life, beginning as a child, she led many people to believe that she was a year younger than her real age, so that she appeared to be more of an acting prodigy and continued to be cast in younger roles, which were more plentiful in the theatre. Pickford received a posthumous star on Canada's Walk of Fame in Toronto in 1999. From January 2011 until July 2011, the Toronto International Film Festival (TIFF) exhibited a collection of Mary Pickford memorabilia in the Canadian Film Gallery of the TIFF Bell LightBox building. In February 2011, the Spadina Museum, dedicated to the 1920s and 1930s era in Toronto, staged performances of Sweetheart: The Mary Pickford Story, a one-woman musical based on the life and career of Pickford. On August 20, 2019, TIFF announced Mati Diop as the recipient of the first Mary Pickford Award, an award "for outstanding female talent". The award has since been renamed the "TIFF Emerging Talent Award". Pickford has been portrayed twice in the Canadian television period detective series Murdoch Mysteries. She was first played by Peyton Kennedy in the stand-alone Christmas special "A Merry Murdoch Christmas" (December 21, 2015). Pickford again appears in episode 12 of season 15 "There's Something About Mary" (January 3, 2022), portrayed by Eva Foote. == Legacies ==
Legacies
Academy of Motion Picture Arts and Sciences The Pickford Center for Motion Picture Study at 1313 Vine Street in Hollywood was dedicated in her honor by the Academy of Motion Picture Arts and Sciences. It opened in 1948 as a radio and television studio facility and was bought by the Academy to house the Center. The Center houses the academy's film archive. In 2007, the Academy of Motion Picture Arts and Sciences sued the estate of the deceased Buddy Rogers' second wife, Beverly Rogers, in order to stop the public sale of one of Pickford's Oscars. In Walks of Fames Pickford was awarded a star in the category of motion pictures on the Hollywood Walk of Fame at 6280 Hollywood Blvd. Her handprints and footprints are displayed at Grauman's Chinese Theatre in Hollywood, California. Although the theater's official account credits Norma Talmadge as having inspired the theater's tradition of putting footprints in concrete when she accidentally stepped into wet concrete, in a short interview during the September 13, 1937, Lux Radio Theatre broadcast of a radio adaptation of A Star Is Born, Sid Grauman related another version of how he got the idea to put hand and foot prints in the concrete, involving Pickford. He said it was "pure accident. I walked right into it. While we were building the theatre, I accidentally happened to step in some soft concrete. And there it was. So, I went to Mary Pickford immediately. Mary put her foot into it". In 1993, a Golden Palm Star on the Palm Springs Walk of Stars was dedicated to her. in Hollywood, California Buildings The Mary Pickford Theater at the James Madison Memorial Building of the Library of Congress is named in her honor. Built in the shape of a Spanish cathedral, the theatre has several screens, a bell tower, and a three-story lobby. The lobby contains a historic display featuring original artifacts belonging to Pickford and to her last husband, Buddy Rogers. Among them is a beaded gown she wore in the film Dorothy Vernon of Haddon Hall (1924) designed by Mitchell Leisen, her special Oscar, and a jewelry box. Mary Pickford Foundation Since 2013, the Mary Pickford Foundation has sponsored The Pickford Composers and The Pickford Ensemble at Pepperdine University. These programs train students in creating music for live accompaniment to silent films. On August 29, 2014, while presenting Behind the Scenes (1914) at Cinecon, film historian Jeffrey Vance announced he is working with the Mary Pickford Foundation on what will be her official biography. In media Pickford is represented in Hergé's Tintin in America volume of the Tintin comic series. The 1980 stage musical The Biograph Girl, about the silent film era, features the character of Pickford. The Google Doodle of April 8, 2017, commemorated Mary Pickford's 125th birthday. The Girls in the Picture, a 2018 novel by Melanie Benjamin, is a historical fiction about the friendship of Mary Pickford and screenwriter Frances Marion. Pickford was featured on a Canadian postage stamp in 2006. In 2022, Pickford was portrayed by Christina Leonardi in . Other legacies The "Mary Pickford cocktail" was created during the Prohibition era in her name. It has been attributed variously to bartenders Eddie Woelke or Fred Kaufmann of the Hotel Nacional de Cuba, during a trip Pickford made to Cuba. In 2013, a copy of an early Pickford film that was thought to be lost (Their First Misunderstanding) was found by Peter Massie, a carpenter tearing down an abandoned barn in New Hampshire. It was donated to Keene State College and is undergoing restoration by the Library of Congress for exhibition. The film is notable as being the first in which Pickford was credited by name. == Filmography ==
tickerdossier.comtickerdossier.substack.com