Argentina and Latin America In his essay titled "Latin America" published in
The Oxford Illustrated History of Christianity,
John McManners claims that the appeal and success of Eva Perón are related to Latin American mythology and concepts of divinity. McManners claims that Eva Perón consciously incorporated aspects of the
theology of the
Virgin and of
Mary Magdalene into her public persona. Historian Hubert Herring has described Eva Perón as "perhaps the shrewdest woman yet to appear in public life in Latin America". In a 1996 interview,
Tomás Eloy Martínez referred to Eva Perón as "the
Cinderella of the tango and the
Sleeping Beauty of Latin America". Martínez suggested she has remained an important
cultural icon for the same reasons as fellow Argentine
Che Guevara: Although not a government holiday, the anniversary of Eva Perón's death is marked by many Argentines each year. Additionally, Eva Perón has been featured on Argentine coins, and a form of Argentine currency called "Evitas" was named in her honour.
Ciudad Evita (Evita City), which was established by the Eva Perón Foundation in 1947, is located just outside Buenos Aires.
Cristina Fernández de Kirchner, the first elected female president in Argentine history, is a Peronist who has occasionally been referred to as "The New Evita". Kirchner says she does not want to compare herself to Eva Perón, claiming she was a unique phenomenon in Argentine history. Kirchner also says that women of her generation, who came of age in the 1970s during the military dictatorships in Argentina, owe a debt to Eva Perón for offering an example of passion and combativeness. In the book
Eva Perón: The Myths of a Woman, cultural
anthropologist Julie M. Taylor claims that Eva Perón has remained important in Argentina due to the combination of three unique factors: in the exhibition of "Evita: Ambassador of Peace", in the
State Historical Museum of
Moscow Taylor argues that the fourth factor in Eva Perón's continued importance in Argentina relates to her status as a dead woman and the power that death holds over the public imagination. Taylor suggests that Perón's embalmed corpse is analogous to the
incorruptibility of various Catholic saints, such as
Bernadette Soubirous, and has powerful
symbolism within the largely Catholic cultures of Latin America:
John Balfour was the British ambassador in Argentina during the Perón regime, and describes Eva Perón's popularity: In 2011, two giant murals of Eva Perón were unveiled on the building facades of the current Ministry of Social Development, located on
9 de Julio Avenue. The works were painted by Argentine artist
Alejandro Marmo. On 26 July 2012, to commemorate the sixtieth anniversary of Eva Perón's death, notes were issued in a value of 100 pesos. The controversial effigy of
Julio Argentino Roca was replaced by that of Eva Perón, making her the first woman to be featured on the
currency of Argentina. The image in the notes is based on a 1952 design, whose sketch was found in the Mint, made by the engraver Sergio Pilosio with artist
Roger Pfund. The printing totals 20 million notes; it is not clear whether the government will replace the notes that feature Roca and the
Conquest of the Desert.
Allegations of fascism and antisemitism , then Labor Minister of
Israel, met with Perón to thank her for the aid that the Eva Perón Foundation had given Israel. From the start, Juan Perón's opponents accused him of being a
fascist.
Spruille Braden, a diplomat from the United States who was greatly supported by Juan Perón's opponents, campaigned against Juan Perón's first candidacy on the platform that Juan Perón was a fascist and a Nazi. The perception that the Peróns were fascists may have been enhanced during Evita's 1947 European tour, during which she was a guest of honor of
Francisco Franco. By 1947, Franco had become politically isolated because he was one of the few remaining right-wing authoritarian leaders who had retained his power. Franco, therefore, was in desperate need of a political ally. With nearly a third of Argentina's population of Spanish descent, it seemed natural for Argentina to have diplomatic relations with Spain. Commenting on the international perception of Evita during her 1947 European tour, Fraser and Navarro write, "It was inevitable that Evita be viewed in a fascist context. Therefore, both Evita and Perón were seen to represent an ideology which had run its course in Europe, only to re-emerge in an exotic, theatrical, even farcical form in a faraway country." Laurence Levine, the former president of the U.S.-Argentine Chamber of Commerce, writes that in contrast to
Nazi ideology, the Peróns were not
anti-Semitic. In the book
Inside Argentina from Perón to Menem: 1950–2000 from an American Point of View, Levine writes: Biographer Robert D. Crassweller writes, "Peronism was not fascism", and "Peronism was not Nazism." Crassweller also refers to the comments of U.S. Ambassador
George S. Messersmith. While visiting Argentina in 1947, Messersmith made the following statement: "There is not as much social discrimination against Jews here as there is right in New York or in most places at home."
Time magazine published an article by
Tomás Eloy Martínez—Argentine writer, journalist, and former director of the
Latin American program at
Rutgers University—titled "The Woman Behind the Fantasy: Prostitute, Fascist, Profligate—Eva Peron Was Much Maligned, Mostly Unfairly". In this article, Martínez writes that the accusations that Eva Perón was a fascist, a Nazi, and a thief had been made against her for decades. He wrote that the allegations were untrue: The governments that preceded Juan Perón's government were anti-Semitic, but his was not. Juan Perón "eagerly and enthusiastically" attempted to recruit the Jewish community into his government and set up a branch of the Peronist party for Jewish members, known as the Organización Israelita Argentina (OIA). Perón's government was the first to court the Argentine Jewish community and the first to appoint Jewish citizens to public office. The Peronist regime has been accused of being fascist, but it has been argued that what passed for fascism under Perón never took hold in Latin America; additionally, because the Peronist regime allowed rival political parties to exist, it cannot be described as
totalitarian.
International popular culture reading the plaque on Eva Perón's tomb, 1993. In the early 1980s, Minnelli was considered for the lead role in the movie version of the musical
Evita. By the late 20th century, Eva Perón had become the subject of numerous articles, books, stage plays, and musicals, ranging from the 1952 biography
The Woman with the Whip to a 1981 TV movie titled
Evita Perón starring
Faye Dunaway in the title role. The most successful rendering of Eva Perón's life has been the
musical production
Evita. The musical began as a
concept album which was co-produced by
Andrew Lloyd Webber and
Tim Rice in 1976, with
Julie Covington in the title role.
Elaine Paige was later cast in the title role when the concept album was adapted into a musical stage production in
London's West End and it won the 1978
Olivier Award for
Best Performance in a Musical. In 1980,
Patti LuPone won the
Tony Award for
Best Leading Actress in a Musical for her performance as the title character in the
Broadway production. The Broadway production also won the Tony Award for Best Musical. Nicholas Fraser claims that to date, "the musical stage production has been performed on every continent except Antarctica and it has generated over $2 billion in revenue.". The musical had also been brought to the West End in 2025 at the
London Palladium for a limited run, directed by
Jamie Lloyd and starring
Rachel Zegler. As early as 1978, the musical was considered as the basis for a movie. After a nearly 20-year production delay,
Madonna was cast in the title role for the 1996
film version and she won the
Golden Globe Award for "Best Actress in a Musical or Comedy". The film was also nominated for 5 Academy Awards, having won the Oscar for 'Best Original Song' with '
You Must Love Me'. In response to the American film, and in an alleged attempt to offer a more politically accurate depiction of Eva Perón's life, an Argentine film company released
Eva Perón: The True Story. The production starred actress
Esther Goris in the title role. This movie was the 1996 Argentine submission for the
Oscar in the category of "Best Foreign Language Film," but was not accepted as a nominee. Nicholas Fraser writes that Eva Perón is the perfect
popular culture icon for our times, because her career foreshadowed what, by the late 20th century, had become common. During Perón's time, it was considered scandalous for a former entertainer to take part in public political life. Her detractors in Argentina had frequently accused her of turning public political life into show business. But by the late 20th century, Fraser claims, the public had become engrossed in the
cult of celebrity and public political life had become insignificant. In this regard, Eva Perón was perhaps ahead of her time. Fraser also writes that Perón's story is appealing to our celebrity-obsessed age because her story confirms one of Hollywood's oldest
clichés, the
rags to riches story. Reflecting on Eva Perón's popularity more than half a century after her death,
Alma Guillermoprieto writes that, "Evita's life has evidently just begun." Eva Perón appears on the 100
peso note first issued in 2012 commemorating the anniversary of her death. She is also featured on a new 100 peso note, issued in 2022. ==Honours==