Social media Founded in 2013,
Looksery went on to raise money for its face modification app on Kickstarter. After successful crowdfunding,
Looksery launched in October 2014. The application allows video chat with others through a special filter for faces that modifies the look of users.
Image augmenting applications already on the market, such as
Facetune and Perfect365, were limited to static images, whereas Looksery allowed augmented reality to live videos. In late 2015
SnapChat purchased Looksery, which would then become its landmark lenses function. Snapchat filter applications use face detection technology and on the basis of the facial features identified in an image a 3D mesh mask is layered over the face. A variety of technologies attempt to fool facial recognition software by the use of
anti-facial recognition masks.
DeepFace is a
deep learning facial recognition system created by a research group at
Facebook. It identifies human faces in digital images. It employs a nine-layer
neural net with over 120 million connection weights, and was
trained on four million images uploaded by Facebook users. The system is said to be 97% accurate, compared to 85% for the FBI's
Next Generation Identification system.
TikTok's algorithm has been regarded as especially effective, but many were left to wonder at the exact programming that caused the app to be so effective in guessing the user's desired content. In June 2020, TikTok released a statement regarding the "For You" page, and how they recommended videos to users, which did not include facial recognition. In February 2021, however, TikTok agreed to a $92 million settlement to a US lawsuit which alleged that the app had used facial recognition in both user videos and its algorithm to identify age, gender and ethnicity.
ID verification The emerging use of facial recognition is in the use of
ID verification services. Many companies and others are working in the market now to provide these services to banks, ICOs, and other e-businesses. Face recognition has been leveraged as a form of biometric
authentication for various computing platforms and devices; while
Microsoft introduced face recognition login to its
Xbox 360 video game console through its
Kinect accessory, as well as
Windows 10 via its "Windows Hello" platform (which requires an infrared-illuminated camera). In 2017, Apple's
iPhone X smartphone introduced facial recognition to the product line with its "
Face ID" platform, which uses an infrared illumination system.
Face ID Apple introduced
Face ID on the flagship iPhone X as a biometric authentication successor to the
Touch ID, a
fingerprint based system. Face ID has a facial recognition sensor that consists of two parts: a "Romeo" module that projects more than 30,000 infrared dots onto the user's face, and a "Juliet" module that reads the pattern. The pattern is sent to a local "Secure Enclave" in the device's
central processing unit (CPU) to confirm a match with the phone owner's face. The facial pattern is not accessible by Apple. The system will not work with eyes closed, in an effort to prevent unauthorized access. It also works in the dark. This is done by using a "Flood Illuminator", which is a dedicated
infrared flash that throws out invisible infrared light onto the user's face to get a 2d picture in addition to the 30,000 facial points.
Healthcare Facial recognition algorithms can
help in diagnosing some diseases using specific features on the nose, cheeks and other part of the
human face. Relying on developed data sets, machine learning has been used to identify genetic abnormalities just based on facial dimensions. FRT has also been used to verify patients before surgery procedures. In March, 2022 according to a publication by Forbes, FDNA, an AI development company claimed that in the space of 10 years, they have worked with geneticists to develop a database of about 5,000 diseases and 1500 of them can be detected with facial recognition algorithms.
Deployment of FRT for availing government services India In an interview, the National Health Authority chief Dr. R.S. Sharma said that facial recognition technology would be used in conjunction with
Aadhaar to authenticate the identity of people seeking vaccines. Ten human rights and digital rights organizations and more than 150 individuals signed a statement by the
Internet Freedom Foundation that raised alarm against the deployment of facial recognition technology in the central government's vaccination drive process. Implementation of an error-prone system without adequate legislation containing mandatory safeguards, would deprive citizens of essential services and linking this untested technology to the vaccination roll-out in India will only exclude persons from the vaccine delivery system. In July, 2021, a press release by the Government of Meghalaya stated that facial recognition technology (FRT) would be used to verify the identity of pensioners to issue a Digital Life Certificate using "Pensioner's Life Certification Verification" mobile application. The notice, according to the press release, purports to offer pensioners "a secure, easy and hassle-free interface for verifying their liveness to the Pension Disbursing Authorities from the comfort of their homes using smart phones". Mr. Jade Jeremiah Lyngdoh, a law student, sent a legal notice to the relevant authorities highlighting that "The application has been rolled out without any anchoring legislation which governs the processing of personal data and thus, lacks lawfulness and the Government is not empowered to process data."
Deployment in security services : face recognition and vehicle make, model, color and
license plate reader Commonwealth The
Australian Border Force and
New Zealand Customs Service have set up an automated border processing system called
SmartGate that uses face recognition, which compares the face of the traveller with the data in the
e-passport microchip. All Canadian international airports use facial recognition as part of the Primary Inspection Kiosk program that compares a traveler face to their photo stored on the
ePassport. This program first came to
Vancouver International Airport in early 2017 and was rolled up to all remaining international airports in 2018–2019. Police forces in the United Kingdom have been trialing live facial recognition technology at public events since 2015. In May 2017, a man was arrested using an automatic facial recognition (AFR) system mounted on a van operated by the South Wales Police.
Ars Technica reported that "this appears to be the first time [AFR] has led to an arrest". However, a 2018 report by
Big Brother Watch found that these systems were up to 98% inaccurate. In September 2019, South Wales Police use of facial recognition was ruled lawful. In August 2020 the
Court of Appeal ruled that the way the facial recognition system had been used by the South Wales Police in 2017 and 2018 violated human rights. However, by 2024 the Metropolitan Police were using the technique with a database of 16,000 suspects, leading to over 360 arrests, including rapists and someone wanted for
grievous bodily harm for 8 years. They claim a
false positive rate of only 1 in 6,000. The photos of those not identified by the system are deleted immediately.
United States at
Hartsfield–Jackson Atlanta International Airport The
U.S. Department of State operates one of the largest face recognition systems in the world with a database of 117 million American adults, with photos typically drawn from driver's license photos. Although it is still far from completion, it is being put to use in certain cities to give clues as to who was in the photo. The FBI uses the photos as an investigative tool, not for positive identification. facial recognition was being used to identify people in photos taken by police in
San Diego and Los Angeles (not on real-time video, and only against booking photos) and use was planned in
West Virginia and
Dallas. In recent years Maryland has used face recognition by comparing people's faces to their driver's license photos. The system drew controversy when it was used in Baltimore to arrest unruly protesters after the
death of Freddie Gray in police custody. Many other states are using or developing a similar system however some states have laws prohibiting its use. The
FBI has also instituted its
Next Generation Identification program to include face recognition, as well as more traditional biometrics like
fingerprints and
iris scans, which can pull from both criminal and civil databases. The federal
Government Accountability Office criticized the FBI for not addressing various concerns related to privacy and accuracy. In 2019, researchers reported that
Immigration and Customs Enforcement (ICE) uses facial recognition software against state driver's license databases, including for some states that provide licenses to undocumented immigrants. In December 2022, 16 major domestic airports in the US started testing facial-recognition tech where kiosks with cameras are checking the photos on travelers' IDs to make sure that passengers are not impostors. In 2025, it was revealed that the
New Orleans Police Department had rolled out what the ACLU's Freed Wessler called "the first known widespread effort by police in a major US city to use AI to identify people in live camera feeds for the purpose of making immediate arrests." in defiance of a 2022 city ordinance limiting the use of the technology.
China In 2006, the "Skynet" (天網))Project was initiated by the Chinese government to implement
CCTV surveillance nationwide and there have been 20 million cameras, many of which are capable of real-time facial recognition, deployed across the country for this project. Some official claim that the current Skynet system can scan the entire Chinese population in one second and the world population in two seconds. In 2017, the
Qingdao police was able to identify twenty-five wanted suspects using facial recognition equipment at the Qingdao International Beer Festival, one of which had been on the run for 10 years. The equipment works by recording a 15-second video clip and taking multiple snapshots of the subject. That data is compared and analyzed with images from the police department's database and within 20 minutes, the subject can be identified with a 98.1% accuracy. In 2018, Chinese police in
Zhengzhou and Beijing were using smart glasses to take photos which are compared against a government database using facial recognition to identify suspects, retrieve an address, and track people moving beyond their home areas. China has deployed facial recognition and
artificial intelligence technology in
Xinjiang. Reporters visiting the region found surveillance cameras installed every hundred meters or so in several cities, as well as facial recognition checkpoints at areas like gas stations, shopping centers, and mosque entrances. In May 2019,
Human Rights Watch reported finding Face++ code in the
Integrated Joint Operations Platform (IJOP), a police surveillance app used to collect data on, and track the
Uighur community in
Xinjiang. Human Rights Watch released a correction to its report in June 2019 stating that the Chinese company
Megvii did not appear to have collaborated on IJOP, and that the Face++ code in the app was inoperable. In February 2020, following the
Coronavirus outbreak, Megvii applied for a bank loan to optimize the body temperature screening system it had launched to help identify people with symptoms of a
Coronavirus infection in crowds. In its loan application documents, Megvii stated that it needed to improve the accuracy of identifying masked individuals. Many public places in China are implemented with facial recognition equipment, including railway stations, airports, tourist attractions, expos, and office buildings. In October 2019, a professor at
Zhejiang Sci-Tech University sued the
Hangzhou Safari Park for abusing private biometric information of customers. The safari park uses facial recognition technology to verify the identities of its Year Card holders. An estimated 300 tourist sites in China have installed facial recognition systems and use them to admit visitors. This case is reported to be the first on the use of facial recognition systems in China. In August 2020,
Radio Free Asia reported that in 2019 Geng Guanjun, a citizen of
Taiyuan City who had used the
WeChat app by
Tencent to forward a video to a friend in the United States was subsequently convicted on the charge of the crime "picking quarrels and provoking troubles". The Court documents showed that the Chinese police used a facial recognition system to identify Geng Guanjun as an "overseas democracy activist" and that China's network management and propaganda departments directly monitor WeChat users. In 2019,
Protestors in Hong Kong destroyed smart lampposts amid concerns they could contain cameras and facial recognition system used for surveillance by Chinese authorities. Human rights groups have criticized the Chinese government for using artificial intelligence facial recognition technology in its suppression against Uyghurs, Christians and Falun Gong practitioners.
India Even though facial recognition technology (FRT) is not fully accurate, it is being increasingly deployed for identification purposes by the police in India. FRT systems generate a probability match score, or a confidence score between the suspect who is to be identified and the database of identified criminals that is available with the police. The National Automated Facial Recognition System (AFRS) is already being developed by the National Crime Records Bureau (NCRB), a body constituted under the Ministry of Home Affairs. The project seeks to develop and deploy a national database of photographs which would comport with a facial recognition technology system by the central and state security agencies. The
Internet Freedom Foundation has flagged concerns regarding the project. The NGO has highlighted that the accuracy of FRT systems are "routinely exaggerated and the real numbers leave much to be desired. As per the Internet Freedom Foundation, the National Automated Facial Recognition System (AFRS) proposal fails to meet any of these thresholds, citing "absence of legality," "manifest arbitrariness," and "absence of safeguards and accountability." While the national level AFRS project is still in the works, police departments in various states in India are already deploying facial recognition technology systems, such as: TSCOP + CCTNS in Telangana, Punjab Artificial Intelligence System (PAIS) in Punjab, Police Artificial Intelligence System in Uttarakhand, AFRS in Delhi, Automated Multimodal Biometric Identification System (AMBIS) in Maharashtra, FaceTagr in Tamil Nadu. The
Crime and Criminal Tracking Network and Systems (CCTNS), which is a Mission Mode Project under the National e-Governance Plan (NeGP), is viewed as a system which would connect police stations across India, and help them "talk" to each other. The project's objective is to digitize all FIR-related information, including FIRs registered, as well as cases investigated, charge sheets filed, and suspects and wanted persons in all police stations. This shall constitute a national database of crime and criminals in India. CCTNS is being implemented without a data protection law in place. CCTNS is proposed to be integrated with the AFRS, a repository of all crime and criminal related facial data which can be deployed to purportedly identify or verify a person from a variety of inputs ranging from images to videos. This has raised privacy concerns from civil society organizations and privacy experts. Both the projects have been censured as instruments of "
mass surveillance" at the hands of the state. In Rajasthan, 'RajCop,' a police app has been recently integrated with a facial recognition module which can match the face of a suspect against a database of known persons in real-time. Rajasthan police is in currently working to widen the ambit of this module by making it mandatory to upload photographs of all arrested persons in CCTNS database, which will "help develop a rich database of known offenders." Helmets fixed with camera have been designed and being used by Rajasthan police in law and order situations to capture police action and activities of "the miscreants, which can later serve as evidence during the investigation of such cases." A false positive happens when facial recognition technology misidentifies a person to be someone they are not, that is, it yields an incorrect positive result. They often results in discrimination and strengthening of existing biases. For example, in 2018, Delhi Police reported that its FRT system had an accuracy rate of 2%, which sank to 1% in 2019. The FRT system even failed to distinguish accurately between different sexes. The government of Delhi in collaboration with
Indian Space Research Organisation (ISRO) is developing a new technology called Crime Mapping Analytics and Predictive System (CMAPS). The project aims to deploy space technology for "controlling crime and maintaining law and order." the Office of the Deputy Commissioner of Police cum Public Information Officer: Crime stated that they cannot provide the information under section 8(d) of the Right to Information Act, 2005. A Right to Information (RTI) request dated July 30, 2020 was filed with the Office of the Commissioner, Kolkata Police, seeking information about the facial recognition technology that the department was using. The information sought was denied stating that the department was exempted from disclosure under section 24(4) of the RTI Act.
Latin America In the
2000 Mexican presidential election, the Mexican government employed face recognition software to prevent
voter fraud. Some individuals had been registering to vote under several different names, in an attempt to place multiple votes. By comparing new face images to those already in the voter database, authorities were able to reduce duplicate registrations. In Colombia public transport busses are fitted with a facial recognition system by FaceFirst Inc to identify passengers that are sought by the
National Police of Colombia. FaceFirst Inc also built the facial recognition system for
Tocumen International Airport in Panama. The face recognition system is deployed to identify individuals among the travellers that are sought by the
Panamanian National Police or
Interpol. Tocumen International Airport operates an airport-wide surveillance system using hundreds of live face recognition cameras to identify wanted individuals passing through the airport. The face recognition system was initially installed as part of a US$11 million contract and included a
computer cluster of sixty computers, a
fiber-optic cable network for the airport buildings, as well as the installation of 150 surveillance cameras in the
airport terminal and at about 30
airport gates. At the
2014 FIFA World Cup in Brazil the
Federal Police of Brazil used face recognition
goggles. Face recognition systems "made in China" were also deployed at the
2016 Summer Olympics in Rio de Janeiro.
European Union Police forces in at least 21 countries of the European Union use, or plan to use, facial recognition systems, either for administrative or criminal purposes.
Greece Greek police passed a contract with Intracom-Telecom for the provision of at least 1,000 devices equipped with live facial recognition system. The delivery is expected before the summer 2021. The total value of the contract is over 4 million euros, paid for in large part by the Internal Security Fund of the
European Commission.
Italy Italian police acquired a face recognition system in 2017, Sistema Automatico Riconoscimento Immagini (SARI). In November 2020, the Interior ministry announced plans to use it in real-time to identify people suspected of seeking asylum.
The Netherlands The
Netherlands has deployed facial recognition and artificial intelligence technology since 2016. The database of the Dutch police currently contains over 2.2 million pictures of 1.3 million Dutch citizens. This accounts for about 8% of the population. In The Netherlands, face recognition is not used by the police on municipal CCTV.
South Africa In South Africa, in 2016, the city of Johannesburg announced it was rolling out smart CCTV cameras complete with automatic number plate recognition and facial recognition.
Deployment in retail stores The US firm 3VR, now
Identiv, is an example of a
vendor which began offering facial recognition systems and services to retailers as early as 2007. In 2012, the company advertised benefits such as "dwell and queue line analytics to decrease customer wait times", "facial surveillance analytic[s] to facilitate personalized customer
greetings by employees" and the ability to "[c]reate loyalty programs by combining
Point of sale (POS) data with facial recognition".
United States In 2018, the National
Retail Federation Loss Prevention Research Council called facial recognition technology "a promising new tool" worth evaluating. In July 2020, the
Reuters news agency reported that during the 2010s the
pharmacy chain
Rite Aid had deployed facial recognition
video surveillance systems and components from FaceFirst, DeepCam LLC, and other vendors at some retail locations in the United States. In June 2022, consumer group
CHOICE reported facial recognition was in use in Australia at Kmart, Bunnings, and The Good Guys. The Good Guys subsequently suspended the technology pending a legal challenge by CHOICE to the Office of the Australian Information Commissioner, while Bunnings kept the technology in use and Kmart maintained its trial of the technology.
Additional uses , near
Orlando, Florida, during a trial of a facial recognition technology for park entry At the
American football championship game
Super Bowl XXXV in January 2001, police in
Tampa Bay, Florida used
Viisage face recognition software to search for potential criminals and terrorists in attendance at the event. 19 people with minor criminal records were potentially identified. Face recognition systems have also been used by photo management software to identify the subjects of photographs, enabling features such as searching images by person, as well as suggesting photos to be shared with a specific contact if their presence were detected in a photo. By 2008 facial recognition systems were typically used as access control in
security systems. The United States'
popular music and
country music celebrity
Taylor Swift surreptitiously employed facial recognition technology at a concert in 2018. The camera was embedded in a
kiosk near a ticket booth and scanned concert-goers as they entered the facility for known
stalkers. On August 18, 2019,
The Times reported that the UAE-owned
Manchester City hired a Texas-based firm, Blink Identity, to deploy facial recognition systems in a driver program. The club has planned a single super-fast lane for the supporters at the
Etihad stadium. However, civil rights groups cautioned the club against the introduction of this technology, saying that it would risk "normalising a mass surveillance tool". The policy and campaigns officer at
Liberty, Hannah Couchman said that Man City's move is alarming, since the fans will be obliged to share deeply sensitive personal information with a private company, where they could be tracked and monitored in their everyday lives. In 2019, casinos in Australia and New Zealand rolled out facial recognition to prevent theft, and a representative of Sydney's Star Casino said they would also provide 'customer service' like welcoming a patron back to a bar. Disney's
Magic Kingdom, near
Orlando, Florida, likewise announced a test of facial recognition technology to create a touchless experience during the pandemic; the test was originally slated to take place between March 23 and April 23, 2021, but the limited timeframe had been removed Media companies have begun using face recognition technology to streamline their tracking, organizing, and archiving pictures and videos. == Advantages and disadvantages ==