Box office Fifty Shades of Grey grossed $166.2 million in the United States and Canada and $403.5 million in other countries, for a worldwide total of $569.7 million, against a budget of $40 million. and at the time of the end of its theatrical run, it was the fourth-highest-grossing R-rated film of all time (behind
The Hangover Part II,
The Passion of the Christ, and
The Matrix Reloaded).
Deadline Hollywood calculated the net profit of the film to be $256.55 million, when factoring together all expenses and revenues for the film. Tickets went on sale in the United States from January 11, 2015. According to ticket-selling site
Fandango,
Fifty Shades of Grey is the fastest-selling R-rated title in the site's 15-year history, surpassing
Sex and the City 2. It also had the biggest first week of ticket sales on Fandango for a non-sequel film, surpassing 2012's
The Hunger Games. It is fourth overall on Fandango's list of top advance ticket sales behind
The Twilight Saga: New Moon,
Harry Potter and the Deathly Hallows – Part 2, and
The Hunger Games. The demand prompted US theater owners to add new showtimes. Weeks before the film's release, several box office analysts suggested as much as a $60 million domestic four-day opening while
Box Office Mojo reported that a $100 million opening could be possible. Outside the United States,
Fifty Shades of Grey pre-sold 4.5 million tickets in 39 markets. In the UK, it sold £1.3 million (US$1.9 million) worth of tickets a week before release. On release, it set several records at the box office, including:
United States and Canada In the US and Canada, it is the highest-grossing sex film, the
seventeenth-highest-grossing film of 2015, and the fourth-highest-grossing romantic film of all time. It opened in the US and Canada simultaneously with
Kingsman: The Secret Service on Thursday, February 12, 2015, across 2,830 theaters and was widened to 3,646 theaters the next day making it the widest R-rated opening (surpassed by
Mad Max: Fury Road), and the fourth-widest R-rated release of all time. It earned $8.6 million from Thursday night previews which is the second-highest late-night gross for a film released in February (behind
Deadpool) and the third-highest for an R-rated film (behind
Deadpool and
The Hangover Part II). The film topped the box office on its opening day grossing $30.2 million (including Thursday previews) from 3,646 theaters setting a record for highest February opening day (previously held by
The Passion of the Christ) and fourth-highest overall among R-rated films. During its traditional three-day opening the film opened at No. 1 at the box office earning $85.1 million, setting records for the biggest opening weekend for a film released in February (a record previously held by
The Passion of the Christ). Women comprised 82% of the total audiences during its opening day, and 68% on Valentine's Day. Revenue from the second weekend dropped massively by 73.9% to $22.25 million, which is the second-biggest drop for a 3,000-plus-screen release (only behind
Friday the 13ths 80.4% drop) and the biggest for a 3,500-plus-screen release. It is just the eighth film to open on more than 3,000 screens to drop by 70% or more. The film topped the box office for two consecutive weekends before falling to No. 4 in its third weekend while
Focus took the top spot.
Other countries Outside the US and Canada, box-office analysts were predicting as much as $158 million opening. It opened Wednesday, February 11, 2015, in four countries, earning $3.7 million. It opened in 34 more countries on February 12, earning $28.6 million in two days. The film set opening-day records for Universal Pictures in 25 markets and opening day records for an R-rated film in 34 territories. In just 10 days of release it became the highest-grossing 18-rated film of all time. It topped the UK box office for two consecutive weekends. Other high openings include Germany (US$14.1 million), France (US$12.3 million), Russia (US$11 million), Italy (US$10.1 million), Spain (US$8.7 million), Brazil (US$8.3 million), Mexico (US$8.1 million), Australia (US$8 million). In Japan, the film was unsuccessful opening at No. 5 with $682,000 but falling out of the top 10 the following week.
The Hollywood Reporter cited out possible reasons for the film's failure, attributing it to the "delayed release of the new Japanese-language editions of the books, poor timing for the film release and an R-15, re-edit blurring out parts of the sex scenes." It topped the box office outside of the US for three consecutive weekends until it was overtaken by
Warner Bros.'
Jupiter Ascending in its fourth weekend. It became Universal Pictures' highest-grossing R-rated film of all time overseas (breaking
Teds record), Universal Pictures' highest-grossing film in 14 countries, and Universal Pictures' eighth-highest-grossing film overseas. In total earnings, its largest markets overseas are the UK, Ireland and Malta (US$52.5 million), Germany (US$43.7 million), Brazil (US$31.3 million), France (US$29.5 million), and Spain (US$22.6 million).
Critical response Fifty Shades of Grey received mixed reviews, with criticism of its acting, screenplay, and pacing; some critics considered it an improvement over the book, and others praised its cinematography, production design and soundtrack. On
Rotten Tomatoes the film has a 25% approval rating, with an average rating of 4.20/10 based on 280 reviews. The website's critical consensus reads, "While creatively better endowed than its print counterpart,
Fifty Shades of Grey is a less than satisfying experience on the screen."
Metacritic gave the film a score of 46 out of 100, based on reviews from 46 critics, indicating "mixed or average" reviews. In
CinemaScore polls conducted during the opening weekend, cinema audiences gave the film an average grade of "C+" on an A+ to F scale. Claudia Puig of
USA Today wrote that "the dialogue is laughable, the pacing is sluggish and the performances are one-note." Moira Macdonald of
The Seattle Times wrote: "
Fifty Shades of Grey the movie, for the record, is not quite as bad as
Fifty Shades of Grey the book. But that's not saying much".
We Got This Covered critic Isaac Feldberg gave the film one and a half stars out of five and wrote that it "feels like two, distinct films grappling for dominance over the screen: one a sensual and stylish romance, and the other a numbingly explicit Harlequin bodice-ripper brought to life. Regrettably, the latter and lesser of the two ends up on top".
The Guardian lead film critic
Peter Bradshaw gave the film one star out of five, calling it "the most purely tasteful and softcore depiction of sadomasochism in cinema history" with "strictly daytime
soap" performances.
A. O. Scott of
The New York Times called the film "terrible", but wrote that "it might nonetheless be a movie that feels good to see, whether you squirm or giggle or roll your eyes or just sit still and take your punishment." In a positive review for
The Daily Telegraph,
Robbie Collin called the film "sexy, funny and self-aware in every way the original book isn't." Elizabeth Weitzman of New York's
Daily News praised the directing, screenplay, and Johnson's performance, but called Dornan's performance, the leads' chemistry, and the supporting cast "underused". She praised the film for honoring the essence of its source and the director's way of balancing "atmosphere with action". In
The Guardian, Jordan Hoffmann awarded the film three out of five stars, writing, "this big screen adaptation still manages to be about people, and even a little bit sweet", and that the sex scenes "are there to advance the plot, and only the most buttoned-up prude will be scandalised."
Lisa Schwarzbaum of
Entertainment Weekly gave the film a B−, writing: "This perfectly normal way of consuming erotica suggests that the movie
Fifty Shades of Grey will work better as home entertainment, when each viewer can race past the blah-blah about how well Christian plays the piano and pause on the fleeting image of the man minus his pants." In
The Sydney Morning Herald, Timothy Laurie and Jessica Kean argue that "the film provides a language for decision-making around violence more developed than most Hollywood fodder", and that "film fleshes out an otherwise legalistic concept like 'consent' into a living, breathing, and at times, uncomfortable interpersonal experience. It dramatises the dangers of unequal negotiation and the practical complexity of identifying one's limits and having them respected." Various critics noted similarities between
Fifty Shades of Grey and
Adrian Lyne's
9½ Weeks (1986). Both films are literary adaptations, centering on a
sadomasochistic affair.
Accolades The film was the most awarded at the
36th Golden Raspberry Awards, winning five of six nominations, including
Worst Picture (tied with
Fantastic Four) and both leading roles. ==Pornographic-adaptation lawsuit==