Regional bias controversy A number of critics have expressed concern about the unwritten rules regarding player position and age, as noted above. Over the years, there has been substantial criticism of a regional bias, suggesting that the Heisman balloting process has ignored West Coast players. Before the
breakup of the
Pac-12 Conference (formerly Pac-10 and Pac-8), they represented 12 of the 65 teams in the
Power Five conferences. The Heisman can be, and has been, presented to players from other conferences, but a random sample over a long period of time might suggest that Pac-10/12 players might win somewhere close to 18% of the Heisman awards. In the 20 seasons between 1981 (
Marcus Allen) and 2002 (
Carson Palmer), not a single
Pacific-10 Conference or other West Coast player won the Heisman Trophy. Four
Southern California (USC) players have won the Trophy in the early years of the 21st century and three won it subsequent to Palmer. Although
Terry Baker, quarterback from
Oregon State, won the trophy in 1962, and
Gary Beban from
UCLA won in 1967, no non-USC player from the West Coast had won between
Stanford's
Jim Plunkett in 1970 and
Oregon's Marcus Mariota in 2014. Other than Mariota's win, the closest since Plunkett's win have been
Chuck Muncie,
John Elway,
Toby Gerhart,
Andrew Luck,
Christian McCaffrey, and
Bryce Love. Muncie was a running back for the
California Golden Bears who finished second in the Heisman balloting in 1975. The other five were Stanford players who finished second in the Heisman balloting in 1982, and each year from 2009 to 2011, 2015, and 2017. The West Coast bias discussion usually centers on the idea that East Coast voters see few West Coast games, because of television coverage contracts,
time zone differences, or cultural interest. At Heisman-projection website StiffArmTrophy.com, commentator
Kari Chisholm claims that the Heisman balloting process itself is inherently biased: For Heisman voting purposes, the nation is divided into six regions—each of which get 145 votes. Put another way, each region gets exactly 16.67 percent of the votes. However, each region does not constitute an even one-sixth of the population. Three regions (Far West, Midwest, and Mid-Atlantic) have larger populations than 16.67% of the national population; and three have less (Northeast, South, and Southwest). In fact, the Far West has the greatest population at 21.2% of the country and the Northeast has the least at 11.9%.
Nullification of 2005 award and reinstatement In 2010
University of Southern California athletic director
Pat Haden announced the university would return its replica of the 2005 Heisman Trophy due to
NCAA sanctions requiring the university to dissociate itself from
Reggie Bush. The NCAA found that Bush had received gifts from an agent while at USC. On September 14, 2010, Bush voluntarily forfeited his title as a Heisman winner. The next day, the Heisman Trust announced the 2005 award would remain vacated and removed all mention of the 2005 award from its official website. Bush eventually returned the trophy itself to the Heisman Trust in 2012. Critical responses from the national media were strident and varied.
CBSSports.com producer J. Darin Darst opined that Bush "should never have been pressured to return the award." Kalani Simpson of
Fox Sports wrote, "Nice try Heisman Trust...It's a slick move to try to wipe the slate clean." Former Football Writers Association of America president Dennis Dodd, on the other hand, decided to fictitiously award Bush's vacated 2005 award to
Vince Young, the original runner-up that year. He wrote, "Since the Heisman folks won't re-vote, we did. Vince Young is the
new winner of the 2005 Heisman." A
Los Angeles Times piece argued that Bush's Heisman was "tainted," but lamented that the decision came five years after Bush was awarded the trophy and, therefore, four years after the expiration of Bush's term as current holder of the Heisman title. On April 24, 2024, the Heisman Trust announced the formal reinstatement of Reggie Bush's trophy amid what it called "enormous changes in the college football landscape". The Trust cited "fundamental changes in college athletics" in which rules that have allowed
student athlete compensation to become an accepted practice and the 2021
United States Supreme Court decision against the NCAA in the
Alston case, which the Trust said "questioned the legality of the NCAA's amateurism model and opened the door to student athlete compensation". The school's copy of Bush's Heisman Trophy has still been kept by the Heisman Trust. ==Notes==