In 1974, Shrimpton and Weekes were meeting at the Botanical Hotel in
South Yarra, formulating the concept for a new weekly TV pop music show aimed at the teenage market and decided they needed a talent scout; Meldrum walked in (to go to the
bottle shop for a
Scotch whisky) and was given the job. The trio approached the
Australian Broadcasting Corporation (ABC), with their idea based on the British show
Top of the Pops and on
Kommotion.
Countdown premiered on 8 November, with Meldrum as the show's talent coordinator. He did not originally appear in the series, which had a different guest host each week. Shrimpton decided an editorial was needed, so Meldrum provided a weekly Rock Report from mid-1975 which was renamed "Humdrum" by guest host
John Paul Young, and by year's end he had become the face of the series. "Humdrum" saw Meldrum provide a visual form to his
Go-Set gossip column, he would interview celebrities, detail events and new releases for the week. Joining Shrimpton and Weekes as a producer was Rule, also from
Kommotion. Australian musicologist
Ian McFarlane described Meldrum's "Humdrum" as "a riot of non-sequiturs and unjustified hyperbole. In between all the 'ums' and 'ahs', occasionally Molly managed to tell the viewers about a good album he had just heard".
Countdown was originally broadcast weekly, at 6:30 pm on Friday evenings for 25 minutes. Contributing to its success was the move in January 1975 to a 6 pm Sunday time-slot and its extension to 60 minutes. Its reach was improved by a mid-afternoon Saturday time-slot to repeat the previous week's show.
Countdown soon became the most successful and popular TV music program ever made in Australia, and it exerted a dramatic influence on the local music scene over the next decade. The advent of colour TV in March 1975 coincided with a major shift in the direction of local popular music, and was vital in the national success for artists such as
Skyhooks and
Sherbet.
Countdown benefited from the emergence of the music video genre: it popularised promotional videos, which had previously been a minor part of pop shows. Its use of film-clips, by both established and developing overseas acts (which rarely toured Australia), made
Countdown an important venue for breaking new songs and new artists. Meldrum produced the debut self-titled album for
Supernaut in May 1976 and its related hit single, "I Like It Both Ways". He also promoted
The Ferrets; he had them signed to
Mushroom Records and started producing their debut album,
Dreams of a Love, on 19 July 1976. After nearly a year, production was incomplete, so The Ferrets took over (assisted by audio engineers
Tony Cohen and Ian MacKenzie) and finalised it on 15 August 1977. Meldrum was attributed as Willie Everfinish (a play on "will he ever finish") For its lead single, he wanted the
A-side as "Lies", taking weeks to produce it, and his preferred B-side, "Don't Fall in Love", was rushed in three hours. When The Ferrets premiered on
Countdown, they used "Don't Fall in Love" instead, which reached No. 2 on the Australian
Kent Music Report Singles Chart. Many customers wanted a copy of The Ferrets' album; however, there was concern at Mushroom, as Meldrum had not yet organised the cover. A white, hand-stamped cardboard sleeve was issued with a promise of the artwork to follow.
Countdown gave early exposure to, and generated breakthrough Australian hits for, many international artists, including
ABBA,
Meat Loaf,
Blondie,
Boz Scaggs,
Cyndi Lauper,
Madonna, and
Michael Jackson; sometimes this occurred years before they became international stars. Meldrum made overseas trips and formed friendships with many artists, enabling
Countdown to gain international exclusives. His on-screen performances were sometimes criticised for rambling and incomprehensible commentaries or interview questions. When providing an album review he would often hold the album awkwardly in front of the cameras with lights glaring off its surface making it difficult to see. In an early "Humdrum" segment, Meldrum told viewers to "Go out and buy it" when reviewing an album. Shrimpton was furious, since ABC policy prohibited direct endorsements, so "do yourself a favour" became Meldrum's standard recommendation. Other catchphrases that he added to the vernacular are "So watch out for that one", "So there you go!" and "A good mate of mine". In October 1977,
Rod Stewart started his
Foot Loose & Fancy Free Tour through the US. In New York the press corps were waiting for comments, Stewart was granting very few interviews—he recognised Meldrum and called him over for a "ten-minute grab [which] turned into an hour and a bit." After Meldrum had run out he was "being fed questions to ask Rod by the rest of the world's music press." In July 1978 Michelle Morris of
The Canberra Times described Meldrum as "sometimes outrageous, accident-prone and stumbling ... [who] has become an authority in the industry and often a promotional clip has only to be played on
Countdown for a record to take off in the charts."
Lynne Randell, a friend of Meldrum's since her teenage years, and a local singing star of the 1960s, had returned to Australia from the UK in 1980 after her marriage had failed, and she became Meldrum's personal assistant until 1986. On 13 April
1980, the
TV Week-
Countdown Rock Music Awards for 1979 were broadcast as a revamped version of the previously existing
TV Week King of Pop Awards with the 'King of Pop' title replaced by 'Most Popular Male' and 'Queen of Pop' replaced by 'Most Popular Female'.
Countdown, with Meldrum organising the ceremonies, presented music awards during 1980 to 1987. Initially they were held in conjunction with
TV Week, they were a combination of popular-voted and peer-voted awards. In August 1980, Gregg Flynn of ''
The Australian Women's Weekly'' was on set during the taping of an episode which featured
INXS,
Doc Neeson (
The Angels),
Daryl Braithwaite (ex-Sherbet) and
Toy Love. Flynn felt that Meldrum "appeared decidedly more healthy than some of his guest bands who looked as if anorexia nervosa was one of the side effects of guitar strumming." His appointment to the show had had "TV critics whipping themselves into a lather of hysterical accusations that the coiffured host was at best a cruel joke and at worst a danger ... [with his] mangled monologues as being detrimental to young people's vocabulary." The following year, on 16 March
1981, Meldrum co-hosted the 1980 awards ceremony with international guests
Suzi Quatro and
Jermaine Jackson. Big winners were
Cold Chisel with seven awards, which were not collected; the group performed the last live number, "My Turn to Cry", to close the show and then trashed their instruments and the set. The performance was seen as being directed at
TV Week,
Countdown, and Meldrum as being hangers-on. McFarlane felt the set trashing was a "protest against the show's vacuous nature". Sponsors
TV Week withdrew their support for the awards and
Countdown held its own ceremonies thereafter. In February 1985, after Meldrum was announced as
King of Moomba, he quipped: "I was at the cricket the other day and the boys in Bay 13 at the Melbourne Cricket Ground were all yelling out 'Moomba' and 'hail the king'... not to mention a few 'hail the queen'". On 13 July Meldrum compèred the 1985
Oz for Africa concert—the Australian leg of the global
Live Aid program running for four hours—which was broadcast in Australia on both the
Seven Network and
Nine Network and on MTV in the US. During December he used his industry contacts to organise a charity single for research on
fairy penguins, he produced the recording of a
cover of Lennon, Ono &
Plastic Ono Band's "
Happy Xmas (War Is Over)" by
The Incredible Penguins with
Angry Anderson (
Rose Tattoo), Brian Canham (
Pseudo Echo), Scott Carne (
Kids in the Kitchen),
John Farnham,
Venetta Fields,
Bob Geldof,
Steve Gilpin (ex-
Mi-Sex),
Colin Hay (
Men at Work), Hewett, Keays (ex-The Masters Apprentices),
Brian Mannix (
Uncanny X-Men),
Wendy Stapleton (Wendy & the ) and Chris Stockley (ex-
Axiom,
The Dingoes). In 1986, Shrimpton, Rule and Meldrum created another series,
The Meldrum Tapes, for ABC with an international or local artist interviewed in depth for 55 minutes—eventually, 24 shows were made—which were later broadcast by MTV. Meldrum was noted for several on-screen gaffes, although the most "famous" of all was not originally broadcast. In a much-retold incident, a clearly anxious Meldrum gushed during an interview on 13 November 1977, with
Prince Charles, "I saw your mum in London in a carriage!" to which the Prince replied, "Are you referring to Her Majesty the Queen?" Although this incident is often related by Meldrum in interviews, it was not broadcast until later, as an out-take. Despite some episodes of ineptitude, Meldrum became a major star in his own right and was a champion of local talent and regularly used the show to pressure radio stations to play more Australian music. McFarlane noted that alongside his bumbling, "Molly was a music fanatic, totally committed to, and passionate about, his work. Ultimately it was his drive that helped make
Countdown so popular". As a result of his efforts, the show was able to make overnight hits of songs and performers it featured, and through the late 1970s and early 1980s it was a key factor in determining the direction of Australian popular music. By the mid-1980s its influence was waning, in part due to numerous other music video shows on commercial TV. The final episode of
Countdown aired on 19 July 1987, followed by the
1986 Countdown Awards. Meldrum appeared at the end of the show wearing his cowboy hat. He saluted the music industry and fans, then bared his shaved head in imitation of Midnight Oil's
Peter Garrett and expressed regret that they had never appeared on the show.
Dave Warner, musician and writer, described Meldrum's impact "[he] was loved, loathed, reviled, respected, but above all, watched... You simply couldn't ignore [him] nor could the Australian music industry." In November 1998, Brian Mannix (ex-Uncanny X-Men) wrote and directed a stage play,
Countdown: The Musical Comedy, with Meldrum portrayed by
Michael Veitch. McFarlane observed "[it] was a loving and funny tribute to the
Countdown era. It may have been shameless nostalgia, but with Veitch perfectly cast as Molly it was a hell of a lot of fun". It toured Australia through 1998 to 1999 and, in 2009, was revamped as ''Can't Believe It's not Countdown – It's a Musical Comedy
. Meldrum also appeared on the tribute show, Countdown: Do Yourself a Favour'', celebrating its 40th anniversary, which was broadcast by ABC in November 2014. ==After
Countdown==