Modeling , 2014
New York Fashion Week She was signed by
Elite Model Management in 2007, and did commercial modeling jobs such as
Nordstrom,
Liz Claiborne, and
Sass & bide. She appeared in the 2012 and 2014
Pirelli Calendar. She also featured on the cover of American
Vogues September 2014 issue. In 2018, Joan Smalls was featured as one of the CR Calendar Girls representing the month of February, in
CR Fashion Books first ever calendar. She was styled by
Carine Roitfeld, editor-in-chief of
CR Fashion Book & fashion stylist and shot by photographer
Steven Klein. Smalls has been photographed by fashion photographers such as
Steven Meisel,
Mert and Marcus,
Steven Klein,
Mario Sorrenti,
Mario Testino,
Peter Lindbergh,
Patrick Demarchelier,
Nick Knight,
Karl Lagerfeld,
Annie Leibovitz,
Craig McDean,
Hans Feurer,
Terry Richardson,
David Sims,
Inez & Vinoodh,
Norman Jean Roy, Camilla Akrans, Henry Dingo, Alasdair McLellan,
Ellen Von Unwerth, Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre,
Michael Thompson,
Gilles Bensimon, Luigi Murenu, Daniele + Iango, Sean & Seng,
Sebastian Faena, Sølve Sundsbø, Giampaolo Sgura,
Cass Bird,
Roe Ethridge, Richard Bush, Cedric Buchet, Daniel Zaretsky, Henrique Gendre, Txema Yeste, Victor Demarchelier, Boo George, Matt Jones,
Russell James, Charlotte Wales, Chris Colls,
Todd Hido, Jason Kibbler,
Greg Kadel, Marcus Ohlsson,
Carter Smith, Sebastian Kim, Vivian Sassen, Cuneyt Akeroglu,
Luigi & Iango, Zee Nunes, Matthew Welch, Greg Swales, Luke Gilford,
Brigitte Lacombe,
Mariano Vivanco,
Glen Luchford and Lachlan Bailey. Smalls is the first Puerto Rican fashion model chosen by brands to front their advertising campaigns, including
Gucci, Gucci Eyewear,
Chanel,
Fendi, Fendi eyewear,
Versace, Versace Eyewear,
Balmain,
Calvin Klein Jeans,
Givenchy, Givenchy Eyewear,
Roberto Cavalli,
Lacoste,
Gap,
J Crew,
Ralph Lauren,
Studio W.,
Neiman Marcus,
Barneys New York,
Bloomingdale's,
Free People,
W Hotels,
Mercedes-Benz,
Next,
Ogilvy,
Target,
Smartwater,
Hanes x Karla,
H&M,
Katie Grand for Hogan, ICB, Smart & Sexy,
Americana Manhasset,
La Maison Simons,
True Religion,
Giambattista Valli,
David Yurman,
Estée Lauder,
Ports 1961,
Rag & Bone,
Prabal Gurung,
Hugo Boss, Hugo Boss Eyewear,
Tiffany & Co.,
Alexander Wang,
Stella McCartney,
Missoni, and Missoni Eyewear,
Stuart Weitzman,
United Colors of Benetton,
Calvin Klein Underwear,
Joe Fresh,
Replay,
Moschino,
Liu·Jo, Liu·Jo eyewear,
Karl Lagerfeld,
Bottega Veneta, Bottega Veneta Eyewear,
Dsquared²,
Etam, Animale,
Brandon Maxwell,
Michael Kors,
Marc Jacobs,
Miu Miu Cruise,
Tom Ford, Tom Ford Eyewear and
Jimmy Choo. In late 2017,
Jeremy Scott, creative director of the fashion house Moschino, unveiled Joan Smalls as the new face for the new Moschino fragrance, Fresh Couture Gold, shot by Giampaolo Sgura. This marked Joan Smalls first fragrance campaign. In September 2012, Smalls was named "Model of the Year" at the 9th Annual "Style Awards". Supermodel
Iman presented Smalls with the award. In 2013, Smalls ranked #8 on
Forbes magazine's "World's Highest-Paid Models" list, earning an estimated $3.5 million. In September 2012, Smalls was ranked #1 on the "Top 50 Models" list by Models.com. She remained at the top of the list until August 2014, when the site named her as one of the "New Supers". In January 2014, Smalls appeared on the cover of American
Elle and was featured in the article "The Return of the Supermodel: It's Joan Smalls".
Other In 2017,
W Hotels Worldwide appointed Supermodel Joan Smalls as the first ever Global Fashion Innovator. Smalls will help create, shape and innovate W's global fashion platform around the world. From special appearances and distinct collaborations to exclusive in-room and digital content, Smalls will add her signature style and taste to the W Hotel guest experience.
Cosmetic contracts Spring/Summer 2011. In 2011, Estée Lauder signed Smalls to its line-up of global beauty ambassadors. She is the first Latina signed to a worldwide campaign for the brand. Richard Ferretti, Estée Lauder's global creative director stated, "The word supermodel is overused, but if there's any woman of our generation who deserves the title, it's Joan. She can go from looking girl-next-door to superchic-tough-strong—and she is all of that." In 2015, Smalls teamed up with Estée Lauder to create 12 New Matte Lipsticks for the cosmetics giant. The Supermodel provided inspiration for the 12 new shades, including a broad selection of reds, pinks, chocolatey browns and a dark burgundy (all permanent additions to the Estée Lauder line).
Television and media Smalls served as co-host (along with model
Karlie Kloss) of the
MTV fashion series
House of Style. She was featured alongside singer
Bruno Mars in the June 2011 edition of
Vogue. In 2006 she appeared in
Ricky Martin's "It's Alright" music video. In November 2013, she co-starred with actor
Michael K. Williams in the music video and short film for the American rapper
ASAP Rocky's track "Phoenix", written by
Asia Argento and
Francesco Carrozzini and directed by Carrozzini. In 2013, she appeared in
Beyoncé's "
Yoncé" video. In 2017, she appeared as a guest judge on the ninth season of the reality competition ''
RuPaul's Drag Race''.
Design In 2015, Smalls designed a denim collection,
Joan Smalls x True Religion. Photographer
Steven Klein shot Smalls for the
True Religion collection ad campaign. In 2017, Smalls teamed up with the
Smart and Sexy brand, to create a line of lingerie and swimwear to be sold at
Walmart.
Awards and nominations ==Philanthropy==