's fundraising for the pedestal of the
Statue of Liberty. Originally installed in the
New York World Building, it was moved to Pulitzer Hall at
Columbia University. In April 1883, the Pulitzer family traveled to New York, ostensibly to start a European vacation, but actually so that Joseph could make an offer to Jay Gould for ownership of the morning
New York World. Gould had acquired the newspaper as a throw-in in one of his railroad deals, and it had been losing about $40,000 a year, possibly because of the stigma the unpopular Gould's ownership brought. In return for the paper, Gould asked Pulitzer for a sum well over a half-million dollars, as well as the retention of the World's staff and building. After some frustration at this demand and disagreement with his brother
Albert, Pulitzer was prepared to give up. At the urging of his wife Kate, however, he returned to negotiations with Gould. They agreed to a sale for $346,000 with Pulitzer retaining full freedom in the selection of staff. The Pulitzers moved to New York full time, leasing a home in
Gramercy Park. The World immediately gained 6,000 readers in its first two weeks under Pulitzer and had more than doubled its circulation to 39,000 within three months. As he had in St. Louis, Pulitzer emphasized sensational stories: human-interest, crime, disasters, and scandal. Under Pulitzer's leadership, circulation grew from 15,000 to 600,000, making the
World the largest newspaper in the country. Pulitzer emphasized broad appeal through short, provocative headlines and sentences; the World's self-described style was "brief, breezy and briggity." His
World featured illustrations, advertising, and a culture of consumption for working men. Crusades for reform and entertainment news were two main staples for the
World. Pulitzer explained that:The American people want something terse, forcible, picturesque, striking, something that will arrest their attention, enlist their sympathy, arouse their indignation, stimulate their imagination, convince their reason, [and] awaken their conscience. Pulitzer and
The New York World played a central role in fundraising for the pedestal of the Statue of Liberty. After efforts to raise sufficient funds in the United States had stalled, Pulitzer initiated a nationwide public fundraising campaign through his newspaper in 1885. The campaign solicited small donations from the general public and pledged to publish the name of every contributor, regardless of the amount given. Historians have since described this effort as an early form of mass crowdfunding, comparable in structure to modern platforms such as
GoFundMe. Within three months, the campaign raised more than $100,000 (equivalent to over $30 million today), allowing construction of the pedestal to begin. In 1887, Pulitzer recruited the famous
investigative journalist Nellie Bly. He also constructed the
New York World Building, designed by
George B. Post and completed in 1890. Pulitzer dictated several aspects of the design, including the building's triple-height main entrance arch, dome, and rounded corner at Park Row and Frankfort Street. In 1895, the
World introduced the immensely popular
The Yellow Kid comic by
Richard F. Outcault, one of the first strips to be featured in the newly launched Sunday color supplement shortly after. After the
World exposed an illegal payment of $40,000,000 by the United States to the French
Panama Canal Company (a deal completed in 1904 but investigated in 1909), Pulitzer was indicted for libeling
Theodore Roosevelt and
J. P. Morgan. The courts dismissed the indictments. Newspaper writer and editor of
The San Francisco Call, John McNaught went to New York to work under Pulitzer as his personal secretary from 1907 to 1912. When McNaught left
The Evening World, he became editor of the
New York World, through 1915.
Early political activism When Pulitzer purchased the
World, New York City, though overwhelmingly Democratic, did not have a major Democratic newspaper. The
Tribune (under Whitelaw Reid) and
Times were ardently Republican and the
Sun (under
Charles Dana) and
Herald were independent. In the first issue under his ownership, Pulitzer announced the paper would be "dedicated to the cause of the people rather than that of purse-potentates." In 1884, he joined the Manhattan Club, a group of wealthy Democrats including Tilden,
Abram Hewitt, and
William C. Whitney. Through the
World, he supported the campaign of New York Governor
Grover Cleveland for president. Pulitzer's campaign for Cleveland and against Republican
James G. Blaine may have been pivotal in securing the presidency for Cleveland, who won New York's decisive votes by just 0.1%. The campaign also boosted the
World circulation dramatically; by Election Day, it averaged about 110,000 copies per day and its Election Day special ran 223,680 copies. Pulitzer also attacked young Republican Assemblyman
Theodore Roosevelt as a "reform fraud," beginning a long and heated rivalry with the future President.
United States House of Representatives In 1884, Pulitzer was elected to the
U.S. House of Representatives from New York's ninth district as a
Democrat and entered office on March 4, 1885. Though inundated with office seekers hoping for appointment by President-elect Cleveland, Pulitzer recommended only the appointments of Charles Gibson for Minister to Berlin and Pallen as consul general in London. But Pulitzer did not secure a meeting with the President-elect, and neither man was appointed. During his term in office, Pulitzer led a crusade to place the newly gifted
Statue of Liberty in New York City. He was a member of the
Committee on Commerce. During his time in Washington, Pulitzer lived at the luxurious hotel run by
John Chamberlin at the corner of 15th and I streets, N.W. However, Pulitzer soon determined that his position at the
World was both more powerful and more enjoyable than Congress. He began to spend less and less time in Washington, and ultimately resigned on April 10, 1886, after little over a year in office.
Rivalry with William Randolph Hearst depicts Pulitzer and Hearst each pushing for war with Spain.|265x265pxIn 1895,
William Randolph Hearst purchased the rival
New York Journal, which at one time had been owned by Pulitzer's brother,
Albert. Hearst had once been a great admirer of Pulitzer's
World. The two embarked on a circulation war. This competition with Hearst, particularly the coverage before and during the
Spanish–American War, linked Pulitzer's name with
yellow journalism. Pulitzer and Hearst were also the cause of the
newsboys' strike of 1899, a youth-led campaign to force change in the way that Joseph Pulitzer and William Randolph Hearst's newspapers compensated their child newspaper hawkers.
Other rivals Charles A. Dana, the editor of the rival
New York Sun and personal enemy of Grover Cleveland, became estranged from Pulitzer during the 1884 campaign. Dana's
Sun endorsed Greenback nominee
Benjamin Butler, a major blow in swing state New York. He attacked Pulitzer in print, often calling him "Judas Pulitzer." After Cleveland's victory, the
Suns circulation had been halved and the
World replaced it as the largest Democratic paper in the country.
Leander Richardson, a former employee who left the
World to run
The Journalist, was even more directly antisemitic, referring to his former boss only as "Jewseph Pulitzer". Whitelaw Reid frequently sparred with Pulitzer, both in person and in their respective papers. == Declining health and resignation ==