Lethbridge was designated a Cultural Capital of Canada for the 2004–2005 season. The Southern Alberta Ethnic Association (Multicultural Heritage Centre) promotes multiculturalism and ethnic heritage in the community. In the spring of 2007, the Allied Arts Council Facilities Steering Committee initiated the Arts Re:Building Together Campaign, a grass roots campaign initiative to raise awareness and support for improving arts facilities in Lethbridge. The campaign identified three arts buildings: the Yates Memorial Centre, the Bowman Arts Centre, and the Southern Alberta Art Gallery as cornerstone facilities in the community requiring care and attention. On July 14, 2007, the Finance Committee of City Council approved four arts capital projects for inclusion in the city's Ten Year Capital Plan. Under the campaign to 2010, the renovation and expansion of the Southern Alberta Art Gallery was completed, a new Community Arts Centre will be built in downtown Lethbridge, the City of Lethbridge has a Public Art Program, and a committee was formed to research the possibility of a new Performing Arts Centre in Lethbridge. Lethbridge has a
public library and three major museum/galleries. The
Southern Alberta Art Gallery is a contemporary gallery; the community arts centre Casa, administered by the Allied Arts Council; and the University of Lethbridge Art Gallery produces contemporary exhibitions including works from its extensive collection of Canadian, American and European art. The city is also home to the Lethbridge Symphony, which was founded in 1960 and incorporated as a non-profit in 1961. It has produced several spin-off music groups, including the Southern Alberta Chamber Orchestra, and the still-active Lethbridge Musical Theatre, which produces an annual show. Vox Musica, which traces its roots back to 1968, is a community choir previously based at the
University of Lethbridge. As a fully independent non-profit society, Vox Musica continues to rehearse and perform at Southminster United Church and around the community. Theatrical productions are presented by the University of Lethbridge's drama department and New West Theatre, which performs at the
Genevieve E. Yates Memorial Centre using its two theatres: the 500-seat
proscenium Yates Theatre and the 180-seat
black box Sterndale Bennett Theatre. Lethbridge hosts
a number of annual festivals and events throughout the year including Kiwanis Music Festival, Lethbridge Independent Film Festival, Centric Music Festival, Lethbridge Pride Fest, Street Machine Weekend,
Lethbridge Dragon Boat Festival, Word on the Street, Lethbridge Electronic Music Festival, and many more. The best-known event in Lethbridge is
Whoop-Up Days, a
rodeo and fair held annually in August.
Coat of arms The Coat of arms of Lethbridge is an official symbol of the city. It was designed by Reverend John Stanley Chivers and adopted on September 16, 1907. The
shield is a
roundel with three
divisions, blue (azure), red (gules) and brown (ochre), with
charges depicting a locomotive (for transportation), a sheaf of wheat (for agriculture) and a hand with pickaxe (for coal mining) as the foundation of the early economy of the city. A circular scroll reads
City of Lethbridge • 1890 • 1906, the town and city
incorporation years respectively. The
compartment consists of a panoramic
southern Alberta scene portraying strip farming and a mine tipple against a background of mountains and foothills. It rests on the city
motto:
Ad occasionis januam (
Latin for "Gateway to Opportunity"). A
mural crown in the
crest symbolises the
city status and Canada's historical allegiance to the British crown. == Attractions ==