Early career After the war, Kasem began his professional broadcasting career in
Flint, Michigan, then worked at Detroit's
WJLB and
WJBK—and portrayed
children's television host "Krogo the Clown"—but left broadcasting to help tend to the family
grocery store in
Fenton, Michigan. Kasem unsuccessfully attempted work as a stage actor in New York City for six months, auditioning for a role in the
off-Broadway production
Ivan Of, but lost out to
Ed Asner. Returning to Detroit, Kasem re-applied at WJBK but was promptly referred to co-owned
WJW, which not only had a late-evening slot open but a hosting role for
Cleveland Bandstand over
WJW-TV as well. Cleveland's emerging status as a
popular music epicenter appealed to Kasem, having been aware of
WERE's
Bill Randle dating back to when Randle worked in Detroit. Kasem identified himself as "Casey at the Mike" owing to varied misspellings of his name in both contemporary news accounts and station promos. Kasem's tenure in Cleveland was a brief but successful one, entering the market "with a vengeance" against
Top 40 stations
WHK and
KYW. Within three months, Kasem reached second place behind WHK in ratings surveys on weeknights and number one on Saturday nights. Kasem's predecessor in the time slot, Pete "Mad Daddy" Myers, partially inspired Kasem's presentation on-air, but Kasem felt compelled to develop a unique on-air persona to distinguish himself. The first three hours of his evening show remained devoted to R&B recordings in a "high-energy rock" style, while the fourth hour was more laidback with his news reader as a co-host. The R&B selections and "wild-tracking" by Kasem also distinguished himself from WJW's daytime pop-oriented fare, which typically featured
Perry Como and
The McGuire Sisters as core artists. Nightly features included Kasem labeling songs as "...of the night", with random phrases or names as a descriptor. After the
payola scandal broke out and enveloped
Alan Freed's career, Kasem began a regular comedy bit called the "Payola Tune of the Night," which WJW management encouraged under the assumption it would dissuade listeners from thinking he was under investigation as well. Ultimately, Kasem's career was not negatively impacted by the payola scandal. One notable stunt involved Kasem and
Diana Trask engaging in an 85-second-long kiss for a "
world record" distinction on September 14, 1959, with a news reader describing the kiss on-air. While hosting
Cleveland Bandstand, Kasem started to take
pep pills to lose weight; one day, he forgot them when he went to the station, and the pang of
conscience he experienced upon returning for them to his apartment prompted him to give up the habit. After WJW switched formats to
beautiful music, which Kasem attributed directly to the payola scandal, he left WJW for
Buffalo's
WBNY but remained in contact with friends in the Cleveland area. At
KYA in San Francisco, the general manager suggested he tone down his delivery and talk about the records instead. At
KEWB in
Oakland, California, Kasem was both the music director and an on-air personality. He created a show that mixed biographical tidbits about the artists he played, and attracted the attention of
Bill Gavin, who tried to recruit him as a partner. After Kasem joined
KRLA in
Los Angeles in 1963, his career began to blossom and he championed the R&B music of East L.A. Kasem acted in a number of low-budget movies and radio dramas. At the end of the 1960s, he began working as a voice actor. In 1969, he started one of his most famous roles, the voice of
Shaggy on
Scooby-Doo, Where Are You!. At the time, top 40 radio was on the decline as DJs preferred to play album-oriented
progressive rock. The show debuted on seven stations but soon went nationwide. In 1971, Kasem provided the character voice of Peter Cottontail in the
Rankin/Bass production of
Here Comes Peter Cottontail. He also voiced
Alexander Cabot III on
Josie and the Pussycats and
Josie and the Pussycats in Outer Space, and supplied a number of voices for
Sesame Street. There were only five award shows. The final show aired in 1987.
1988–1998: ''Casey's Top 40'' In 1988, Kasem left
American Top 40 because of a contract dispute with
ABC Radio Network. He signed a five-year, $15 million contract with
Westwood One and started ''
Casey's Top 40, which used a different chart, the Radio & Records Contemporary (CHR)/Pop radio airplay chart (also employed contemporaneously by Rick Dees Weekly Top 40). He also made cameo appearances on Saved by the Bell and ALF in the 1990s. In 1997, after voicing Shaggy Rogers on an episode of Johnny Bravo'', Kasem quit his role in a dispute over a
Burger King commercial, with
Billy West and
Scott Innes taking over the character in the late 1990s and early 2000s. At the end of 2003, Kasem announced he would leave
AT40 once his contract expired and would be replaced by
Ryan Seacrest. In 2008, Kasem did the voice-over for
WGN America's
Out of Sight Retro Night. Kasem, by this point at age 77, decided against finding another syndicator or replacement host, citing a desire to explore other avenues such as writing a memoir. He sent a press release announcing he would retire from radio on the July 4 weekend, the 39th anniversary of the first countdown show. Kasem also performed TV commercial voice-overs throughout his career, appearing in more than 100 commercials. He did voice Shaggy again for "
The Official BBC Children in Need Medley", but went uncredited by his request. Although officially retired from acting, Kasem provided the voice of Colton Rogers, Shaggy's father, on a recurring basis for the 2010–2013 series
Scooby-Doo! Mystery Incorporated, once again uncredited at his request. As for Kasem's distinctive voice quality, "It's a natural quality of huskiness in the midrange of my voice that I call 'garbage,'" he stated to
The New York Times. "It's not a clear-toned announcer's voice. It's more like the voice of the guy next door." ==Personal life==